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Hello
Gilad Lotan | @gilgul |
gilad@betaworks.com
still sexy?
Illustration: Matt Taylor
status affordances
let’s look at some data
Establishing the Norm
Data Reflects Us
Social Movement
TV Show
Awards
Ceremony
Newtown Shooting
News Breaks
Obama visits
Volatility of Trends over Time
network analysis
User A User B
Graph Representation of Social Data
User A is connected to B
User A User B
User A follows User B
Word A Word B
Word A appeared with Word B
User A User B
User A retweeted User B
connection
follows
appears with
retweeted
Graph Measures
• Centrality
– Betweenness
– Closeness
– Eigenvector
– Degree
• Clustering Coefficient (clique)
• Modularity
outdegree=2
indegree=3
degree=5
Twitter Users with “python” in their
Bios
• 2 days of Twitter
data
• 4246 users
• 62k tweets
• Colors represent
modularity class
Pythonistas on
Twitter
English / European
Japanese
Python
(the snake)
Chinese
Spanish Speakers
Musicians, Artists
#Debates / Ohio
#Debates / Ohio
Politicos
OSU Students
Ohio based Media
VP Debate
supportaccusations
Fragmented audiences
+
multiple platforms
=
very messy data
metrics in context
graph-based analytics
Gilad Lotan | @gilgul
gilad@betaworks.com

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Data Science of Messy Metrics