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Seeing your Invisible Audience

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Whether you're a multi-national enterprise, a local deli or a mah-jong meetup, the proliferation of social network services like Twitter have created an expectation that you interact with your customers, users and followers. There's an expectation to connect rather than broadcast. We've been hearing this over and over this morning - you are a brand. And as a brand you are expected to interact with your audience like a person would interact with others. You need to engage in conversations, provide and receive feedback, network, create hype, and do all this in a timely manner.

But how can we be expected to interact with an ever growing and diverse group of people when we can't really "see" them?

Published in: Technology
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Seeing your Invisible Audience

  1. 1. Seeing Your Invisible Audience<br />Making sense of the ebbs and flow of social data<br />Gilad Lotan @gilgul<br />Microsoft FUSE Labs - Cambridge, MA<br />
  2. 2. Engage, not only Broadcast<br />Flickr: peterfuchs<br />
  3. 3. Interacting with an Invisible Audience<br />Flickr: patrickmayon<br />
  4. 4. Sculpting Data<br />Alex Dragulescu<br />
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  6. 6. Relationships<br />Preferences<br />People<br />Behavior<br />Social Graphbased on people<br />Cultural Norms<br />Influence<br />Location<br />Perception<br />Friendship<br />People<br />
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  11. 11. Information Spreads through People<br />Flickr: eekim<br />
  12. 12. Attention is the Bottleneck<br />Flickr: mangpages<br />
  13. 13. #140conf<br />morning<br />@jeffpulver<br />Israeli Startups<br />
  14. 14. Visual Representation<br />
  15. 15. Mine Digital Breadcrumbs - http://oneforty.com/gilgul/brandsconf<br />Social Graphs are Useful (but Hard)<br />Understanding Information Flow is Powerful<br />
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  17. 17. Thank You<br />Gilad Lotan | @gilgul<br />giladl@microsoft.com<br />Microsoft FUSE Labs<br />

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