Ted talk by sheena iyenger
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The document discusses how to make choosing easier by reducing choice overload. It explains that having more choices can delay decision making, lower decision quality, and reduce satisfaction. To combat choice overload, the key recommendations are to cut down and categorize options to simplify complexity, get rid of redundant options to engage customers, and be choosy while choosing to improve sales and engagement. The insights are relevant for managers in India to simplify options while maintaining customer satisfaction.
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How to make choosing easier
Sheena Iyengar is a professor known for her research on choice. Her talk discusses how too many choices can negatively impact people. When given more options, people tend to procrastinate more and are less satisfied with their decisions. Additionally, quality of choices decreases as the number increases. She provides techniques to reduce choice overload for businesses: 1) cut redundant options to increase sales; 2) concretize choice consequences; 3) categorize options; and 4) gradually increase complexity. These insights can help managers in India reduce customer overload in their markets.
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Sheena iyengar
This document summarizes a Ted Talk by Prof. Sheena Iyengar on reducing choice overload when providing options to consumers. The summary discusses how having too many choices (over 70 options on average per day) can decrease engagement, decision quality, and satisfaction. It provides tips on how to reduce choices such as cutting extraneous options, making options more concrete, categorizing them to make comparisons easier, and gradually increasing complexity. The insights suggest that more choices can hurt sales and satisfaction while organizing by category rather than long lists of options can improve the choosing experience.
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How to make choosing easier
Sheena Iyengar is a professor known for her research on choice. Her talk discusses how too many choices can negatively impact people. When given more options, people tend to procrastinate more and are less satisfied with their decisions. Additionally, quality of choices decreases as the number increases. She provides techniques to reduce choice overload for businesses: 1) cut redundant options to increase sales; 2) concretize choice consequences; 3) categorize options; and 4) gradually increase complexity. These insights can help managers in India reduce customer overload in their markets.
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- 2. 2 She focuses on why people want choice, what affects how and what we choose, and how we can improve our decision- making outcomes.
- 10. 10
- 11. 11 CUT
- 12. 12 CategoriZe
- 14. 14 Why and how are these insights relevant to a manager in India?
- 15. The most important thing is consumer satisfaction
- 17. There will be better sales
- 18. Customers should be more and more engaged
- 19. • We can handle more categories less choices • Going from low number of choices to high number keeps the customer more and more engaged
- 21. 21 THANK YOU!!! THANK YOU This presentation was created by Manvi Singh , VNIT Nagpur under the guidance of the professor Sameer Mathur IIM Lucknow during a Marketing Internship