The document discusses the various technologies and techniques used to create a blog analyzing horror movie trailers, posters, and magazines. These include splitting the blog into categories, embedding videos and images, using polls to get audience feedback, and uploading videos to YouTube. Adobe Photoshop and Premiere Elements were used to design posters and edit videos. Custom fonts and free sound effects were also utilized. Research was done online to analyze conventions and find examples of effective and ineffective taglines.