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Tech, polyphony and power
Ella Fitzsimmons, PhD
Strategist and writer
@fitzsimple
Tech, polyphony and power
studying and making stories
stories are political
creating new stories
@fitzsimple
Tech, polyphony and power
studying and making stories
stories are political
creating new stories
@fitzsimple
@fitzsimple
“Ella’s really good with accents.
She uses about three in every
sentence”
Source: disrespectful school friend (1999) and boyfriend (2018)
‘Congratulations!!!!
You’re not going to make
me read it, right?!?!’
@fitzsimple
Muslim and Orthodox
Jewish women’s blogging
about religious clothing
@fitzsimple
Self-representation and
authority online
@fitzsimple
How digital government
talks about itself
@fitzsimple
www.flickr.com/people/gdsteam/
@fitzsimple bit.ly/2Ir8Hlr
@fitzsimple
Strategy
in the
open
@fitzsimple
New ways
of working
@fitzsimple
Hearts
and minds
@fitzsimple
Short films, animations, blog posts, events,
presentations, coaching, speeches, GIFs,
invites, briefings, submissions, posters,
prototypes, stickers, banners, live screens,
definitions, user research tools, guidance,
strategy documents, case studies,
microsites, microcopy, etc…
@fitzsimple
...did some
work at
Co-op too
@fitzsimple
You can’t control
the story anymore,
@fitzsimple
You can’t control
the story anymore,
but you can choose
what to emphasise
@fitzsimple
Tech, polyphony and power
studying and making stories
stories are political
creating new stories
@fitzsimple
CIA sponsored abstract
expressionism
@fitzsimple bbc.in/2dGX5g4
USSR sponsored
Soviet realism
@fitzsimple bit.ly/2K5eXfD
Abstraction interpreted
as space for free,
Western, individuals
@fitzsimple
Showing many people
joyfully working
@fitzsimple
Stories and soft power
@fitzsimple bit.ly/2rszXGp
@fitzsimple
@fitzsimple
50% of MFA courses today
Stories that are individualistic,
senses-driven, narrow,
quirky, materialist, warm...
@fitzsimple
...not about systems, ideas,
injustices, castles in the air
@fitzsimple
Stories matter
@fitzsimple
Most of the stories we
tell are about heroes
@fitzsimple
(heroes mainly work alone)
@fitzsimple
The Hero’s Journey
@fitzsimple bit.ly/2I3Keio
See it in lots of places...
@fitzsimple
TED talks..
...and tech companies
@fitzsimple bit.ly/2sUgc9p
Stories aren’t born
@fitzsimple
Stories aren’t born,
they’re made
@fitzsimple
@fitzsimple 6fusion.com/love-good-startup-story
@fitzsimple bit.ly/2DxSCZa
Margit Wennmachers
@fitzsimple bit.ly/2DxSCZa
‘A group of brainy outcasts
upending the limits of the status quo’
@fitzsimple bit.ly/2KLPDMP
‘A group of brainy outcasts
upending the limits of the status quo’
@fitzsimple bit.ly/2InsEcv
‘A group of brainy outcasts
upending the limits of the status quo’
@fitzsimple bit.ly/2I5JDNg
‘A group of brainy outcasts
upending the limits of the status quo’
@fitzsimple bit.ly/2IrS0X3
‘A group of brainy outcasts
upending the limits of the status quo’
@fitzsimple bit.ly/2jHF94V
‘A group of brainy outcasts
upending the limits of the status quo’
@fitzsimple cnb.cx/2GXJxa
kind of an outsider
uniquely gifted
moments of doubt
perseveres
returns with the elixir
@fitzsimple
What happens when
a ‘heroic’ CEO is the centre
of the company’s vision?
@fitzsimple
Encourages certain kinds of
personalities and behaviours
@fitzsimple
www.textio.ai@fitzsimple
‘The patterns that show up
across your company’s jobs
show what you truly value.’
Kieran Snyder
@fitzsimple
Reflected in the software
@fitzsimple
Centralisation
internethealthreport.org
internethealthreport.org
Not just a tech thing
@fitzsimple
Presidentialization
3,340 books
and articles
Meets celebrity culture
on the internet…
@fitzsimple abcn.ws/2roTfMG
Meets celebrity culture
on the internet…
@fitzsimple bit.ly/2z0KtXK
@fitzsimple
bit.ly/2Ikuxqu
@fitzsimple cnn.it/2FYppmU
Centralisation of power
@fitzsimple
Centralisation of power,
offline, online,
and in companies
@fitzsimple
www.textio.ai@fitzsimple
www.textio.ai@fitzsimple
Too many fiascos
to be just bad luck
@fitzsimple
@fitzsimple bit.ly/2wsjWVT
200,000
deletions
@fitzsimple read.bi/2mYS5mo
‘whatever it takes’
@fitzsimple
@fitzsimple bit.ly/2jEYLq
‘high-performance culture’
Leaves organisation
vulnerable
@fitzsimple
www.textio.ai@fitzsimple
@fitzsimple bit.ly/2oMMFve
@fitzsimple bit.ly/2jHEYX6
@fitzsimple read.bi/2wsG5Di
Unrealistic expectations
of a single person
@fitzsimple
@fitzsimple read.bi/2KMUUUz
What can any of
us do to change this?
@fitzsimple@fitzsimple
@fitzsimple
Polyphony, tech and power
studying and making stories
stories are political
creating new stories
@fitzsimple
‘Did I, now, as a public teller
of stories, have a duty I'd
hitherto been unaware of?’
Kazuo Ishiguro, 2017
@fitzsimple bit.ly/2A8YzpG
Change the stories,
bring new people in
@fitzsimple@fitzsimple
@fitzsimple
Things are starting
to change
@fitzsimple
We’re beginning to tell
stories about many people
@fitzsimple
We’re beginning to tell
stories about many people
(some heroes, some not)
@fitzsimple
@fitzsimple bit.ly/2wsI7TW
“...there is a groundswell of energy
around this idea of creating a more
honest reflection of the world around
us...That feels miraculous, and really
hopeful, not just for ‘Star Wars,’ but for
movies in general.”
Kiri Hart@fitzsimple
nyti.ms/2BJVGAI
What can we do in tech?
@fitzsimple
Facilitate other people
telling their stories
@fitzsimple
Shine theory
@fitzsimple
Who is quoted matters
@fitzsimple
www.proporti.onl
Attribution is a
revolutionary activity
@fitzsimple
Scenius
@fitzsimple bit.ly/2wqsQmR
Great things in business are
never done by one person.
They're done by a team of
people.
Steve Jobs
Show what people do,
not just what they look like
@fitzsimple
Ask, ask again,
and offer support
@fitzsimple
Talk about money, both
with people who are like
you,
and with people who aren’t
@fitzsimple
Mix up who works on the
important projects
@fitzsimple
Ask someone new to do
the boring work
@fitzsimple
Give people time
to prepare for presentations
@fitzsimple
Find the ways
that work for you!
@fitzsimple
It is not the minority’s
responsibility to educate
the majority
@fitzsimple h/t Sara Ahmed
‘Caring for myself is
not self-indulgence,
it is self-preservation,
and that is an act
of political warfare.’
Audre Lorde
@fitzsimple
‘Strong people
don’t need
strong leaders.’
Ella Baker
@fitzsimple
Thank you!
Ella Fitzsimmons, PhD
Strategist and writer
@fitzsimple

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Polyphony, Tech and Power