Dogbook Presentation at DigiDay NY

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Dogbook Presentation at DigiDay NY

  1. 3. POOLHOUSE FACEBOOK APPLICATIONS
  2. 4. FACEBOOK’S PREMIERE PET APPLICATION <ul><li>Dogbook is an “application” or “widget” built inside Facebook that allows users to create separate profiles for their dogs. </li></ul><ul><li>Dogbook allows users to interact with their real-life friends as well as with other local pet owners and their pets. </li></ul><ul><li>Dogbook is rated as one of the top 3 applications to be accepted when recommended by friends. </li></ul>
  3. 5. Dogbook in the News
  4. 6. Dogbook on TV Dogbook Catbook on ABC News http://www.youtube.com/watch?v=UilNG1o02lo
  5. 7. Numbers <ul><li>10,000,000 monthly page views </li></ul><ul><li>4,500,000 installed users </li></ul><ul><li>1,000,000 monthly users </li></ul><ul><li>1,602,291 dogs </li></ul><ul><li>693,477 cats </li></ul><ul><li>77,930 horses </li></ul><ul><li>15,766 babies </li></ul><ul><li>11,776 rodents </li></ul><ul><li>5,740 fish </li></ul><ul><li>3,143 ferrets </li></ul><ul><li>1,279 birds </li></ul>
  6. 8. Applications Metrics Dogbook Catbook Horsebook Monthly Active Users 765,639 185,858 26,434 Monthly Pageviews 7.2M 1.8M 0.3M Males/Females: 23% / 77% 21% / 79% 5% / 95% US Traffic %: 78% 64% 50% Avg. Time Spent: 4:09 4:40 4:33 Total Installed Users: 2,268,238 841,488 75,692 # of Pets: 1,172,474 582,285 58,610 My Babybook Rodentbook Fishbook Ferretbook Monthly Active Users 10,776 4,270 2,664 2,067
  7. 9. Your Pet’s (or Baby’s) Profile Page <ul><li>Newsfeeds </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Friends (other pets or humans) </li></ul><ul><li>Status updates </li></ul><ul><li>Parks </li></ul><ul><li>Groups </li></ul><ul><li>Twitter </li></ul><ul><li>Virtual toys </li></ul><ul><li>Cards </li></ul><ul><li>Comment Wall </li></ul><ul><li>Search for friends </li></ul><ul><li>(just like humans on Facebook) </li></ul>
  8. 10. Groups & Parks
  9. 11. Search
  10. 12. Purina Banner Campaigns Leaderboard Dynamic Membership Ad Unit
  11. 13. Purina Sponsored Twitter & Toys
  12. 14. Purina Group
  13. 15. Purina Metrics Ad Name/Placement Size CTR       Homepage Takeover #1_Leaderboard 728x90 0.09% Homepage Takeover #2_Leaderboard 728x90 0.06% Dynamic Group Membership Unit 200x300 0.16% Twitter Promo Custom 0.40% Virtual Toys Promo Custom 1.35%           0.67%
  14. 16. Coming Soon… Dogbook
  15. 17. Coming Soon…
  16. 18. Contact Information <ul><li>Geoffrey Roche </li></ul><ul><li>[email_address] </li></ul><ul><li>(416) 409-2524 </li></ul><ul><li>Roy Pereira </li></ul><ul><li>[email_address] </li></ul><ul><li>(416) 844-7697 </li></ul>

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