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Knowmads opdracht februari 2011

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Knowmads opdracht februari 2011

  1. 1. Knowmads meet Wereldwinkels Francien van Eersel, Landelijke Vereniging van Wereldwinkels (Dutch Association of World Shops)
  2. 2. Wereldwinkels: spread throughout the country voted best Dutch gift shop in 2007, 2008 and 2009 12.500 volunteers since1969 over 350 unique shops pioneer social entrepreneurs turnover of 30 million euros
  3. 3. But most of all: fairtrade What is fairtrade?
  4. 4. Fairtrade is… Using the four fairtrade criteria: 1 | respect for people and planet (no child labor, environmental friendly methods) 2 | equal and sustainable partnership (living wage, long term relations) 3 | support to producer organizations (trend reports, cost price training) 4 | transparency (labeling and controlling) Providing market access to producers from developing countries
  5. 5. Mission, part one Wereldwinkels give producers in developing countries a chance to work and trade their way out of poverty.
  6. 6. Mission, part two Wereldwinkels give consumers in the Netherlands a chance to contribute to a better world while shopping.
  7. 7. Demand-driven business <ul><li>trend analyses and forecasts (shapes, colours, materials) - product specifications (size, usability) </li></ul>
  8. 8. Focus on gifts and living <ul><li>fairtrade food market very successful (supermarkets) - fairtrade non-food market remains small so far </li></ul>
  9. 9. Meet Ans, consumer prototype 1
  10. 10. Ans loves
  11. 11. and fairtrade!
  12. 12. Meet Floor, consumer prototype 2
  13. 13. Floor loves
  14. 14. and fairtrade!
  15. 15. Meet Roos & Dennis, consumer prototype 3
  16. 16. Roos & Dennis love
  17. 17. and fairtrade!
  18. 18. Meet the NEXT generation Generation Y | Generation Einstein | 18-25 years old Conscious Positive Realists (ready for action) Spoiled (and and, not or or – used to prosperity - negotiators) Smart (smart is good - action learning) Connected (50 hours/week online – used to having a say)
  19. 19. The NEXT generation loves
  20. 20. and fairtrade? ? ? ? ? ? ? ?
  21. 21. Fairtrade products in development
  22. 22. Assignment to Knowmads: Which (untill now) non-existing fairtrade product will make sure that the NEXT generation consumers massively find its way to the Wereldwinkels? In which ways do Knowmads suggest this (real!) product can be best promoted to the target group?
  23. 23. On behalf of producers like this: Thanx!

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