This document provides information about a presentation on effective use of visual media in teaching given by Heather Gendron, Art Librarian, and Winifred Metz from the Media Resources Center. The presentation covers visual media collections and tools available through the library as well as basic techniques for incorporating visuals such as films, images, maps and graphs into teaching. It provides examples of how visuals can be used to engage students, illustrate concepts, and foster critical thinking. Guidance is offered on analyzing different types of visuals and incorporating techniques like visual thinking strategies. Resources for creating visuals and guidelines for fair use of images are also summarized.

1. Heather Gendron
Art Librarian
Winifred Metz
Media Resources Center

2.  Effective use of visual media in teaching
 Visual media collections & tools
 Basic techniques for creating focus

3. news photos & footage
 advertisements
print, television, online
 maps
 art images
 films & documentaries
 television (or web)
shows

video games
 music videos
 personal interviews
 charts & graphs
 websites, blogs,
vlogs, etc.


4. “create diverse learning experiences” *
 reach different types of learners
 explain a concept
 illustrate a point
 offer visual evidence
 provide context
 generate discussion or illicit response from students
 build communication skills
 engender critical thinking
What the Best College Teachers Do (Bain, 2004)
*

5. Menzel, P., & D’Aluisio, F. (2005). Hungry planet: What the world eats. Napa, Calif.: Material World Press.

6. Menzel, P., & D’Aluisio, F. (2005). Hungry planet: What the world eats. Napa, Calif.: Material World Press.

7. Text vs. image
Menzel, P., & D’Aluisio, F. (2005). Hungry planet: What the world eats. Napa, Calif.: Material World Press.

8.  How to read…
 Consider
 Films
 Context and/or
 Images
framing
 Lighting
 Sound
 POV
 Maps
 Charts & graphs
 Plans

9. When you:
 teach diagnosis and treatment (e.g medical,
dental, and veterinary images)

help students develop a vocabulary of terms

assess students’ knowledge, understanding,
and observational skills

10. Incorporate Visual Thinking Strategies
What’s going on in this
picture?
What do you see that
makes you say that?
What more can we find?
Sharecropper’s Wife (1935), Arthur Rothstein

11. Incorporate Visual Analysis Techniques
What is this made of?
When and where was it made?
How do the formal elements
of line, tone, color, texture,
shape, scale and space
work to convey meaning?
What meaning do you think
the artwork or object
carries?

12. As you:
 screen a film or television show
in its entirety
 provide a clip or series of clips
 present an ad
 play a music video
 share a video game
TO:
 deconstruct or closely analyze
the work and/or content of
a message
 provide a comparison-contrast
 illustrate key points
 examine social, political,
historical, or economic contexts
of a particular message (how
produced/received)
 examine or illustrate film
techniques
 providing context and narrative
in language classes

13. 
Yale’s Film Analysis guide
http://classes.yale.edu/film-analysis/

The Writing Center at UNC-Chapel Hill
http://www.unc.edu/depts/wcweb/handouts/communications.html

Dartmouth’s Institute for Writing & Rhetoric
http://www.dartmouth.edu/~writing/materials/student/humanities/film.html

Duke University's Writing Studio's guide to writing about film
http://uwp.duke.edu/wstudio/resources/documents/film.pdf

14. 
MRC Digital Media Labs
Undergrad Library
http://www.lib.unc.edu/house/mrc/pages/mediaLab/

Health Science Library’s
Media Design Studio
http://www.hsl.unc.edu/Services/MDStudio/hardware.cfm

CFE’s Teaching Resource Lab
http://cfe.unc.edu/it/lab

Professional Schools

15. What faculty are doing at UNC:
 Political Ads
 Student Group
▪ Short films, documentaries or ads
▪ http://www.youtube.com/watch?v=9xjOIYAd_sk
▪ http://www.youtube.com/watch?v=F-YuJZpo3mE
 Recreate a film scene
 Recreate a scene from a novel
 Podcasts

17. Library Provided
Creative Commons & other open sources

18. Start Here
Use the “Image Collections”
link on the E-Research Tools
page:
www.lib.unc.edu

19. UNC Digital Collections

20. Internet Image Resources
Image Search Engines
 Google’s Advanced Image
Search
 Yahoo Image Search




Creative Commons image search
Google Creative Commons search
Yahoo Creative Commons search
Flickr Creative Commons search

21. Research Guides
http://guides.hsl.unc.edu/cat.php?cid=24650
 Finding Medical & Health Images/Films
 Designing Effective Posters
 Introduction to Photoshop

22. Health Behavior and Health Education “Students will use these images to discuss the
effectiveness of photography as a tool for social science research as a component of
community organizing.”
Religious Studies “Students are writing response papers that bring these images into
conversation with our readings from philosophy, theology, and social theory as they explore
how these central social values are given shape through different media.”

23. Environmental Studies “Students from the honors section of fall 2009's
Environment and Society (ENST 201H) chose art from the Ackland to
install in the Study Gallery for this spring's class, Water and Human
Rights (ENST 225H). These works reveal the different ways water has
been understood and depicted in diverse societies and eras. They
devised a paper assignment the current students will undertake.”
Contact: Robert Colby, PhD, Coordinator of Academic Programs
Ackland Art Museum, 919.966.2358 email: robert.colby@unc.edu

24. Media Resources Center
 Film Collection
 Filmfinder and Catalog searches
http://search.lib.unc.edu/filmfinder/
 MRC Faculty Support
http://www.lib.unc.edu/house/mrc/pages/facultySupport/

25. Media Resources Center
 Films Media Group's Master Academic Collection
Streaming video of full length documentaries from Films Media Group
 BBC Shakespeare Plays
Streaming video of full length classic dramatic performances of 37
Shakespeare plays produced by BBC and Time-Life films
 PBS Videos

26. MRC recommends
http://www.lib.unc.edu/house/mrc/pages/streaming/

27.  Video Search Engines
 Sharing Sites

28. The Internet Archive

A non-profit, originally founded to build an Internet library. Seeks
to provide permanent access for researchers, historians, scholars,
people with disabilities, and the general public to historical
collections that exist in digital format.

http://www.archive.org/details/movies
 Prelinger Archives
 Watson Kintner travel films
 University of California, San Francisco Tobacco Industry Videos Collection

29. The Internet Archive
 University of California, San Francisco Tobacco Industry
Videos Collection
Hanna - Barbera Production Flintstones - Winston Compilation

30. The Internet Archive
 Our Mr. Sun, directed by Frank Capra