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2. Market Size
• Globally Tea Industry is valued at US$ 207 billion and is
projected to increase to US$266 billion by 2025.
195 201
178
207
229
247 256 266
0
50
100
150
200
250
300
2018 2019 2020 2021 2022 2023 2024 2025
Revenue of Tea Industry Globally [US$ Billion]
Revenue of Tea Industry Globally [US$ Billion]
3. Tea Industry
Revenue: By Type
• Both Out of home Tea and at
home consumption segment
holds 50% equal market share Out of home Tea
Consumption
50%
At home Tea
Consumption
50%
OUT OF HOME VS AT HOME TEA CONSUMPTION
4. Annual Tea Consumption
• The total annual tea consumption is estimated to be
6,897 million Kilograms and is projected to reach
7,442 million Kilograms by 2025
6,171 6,365 6,300 6,628 6,897 7,123 7,274 7,422
0
2,000
4,000
6,000
8,000
2018 2019 2020 2021 2022 2023 2024 2025
Annual Tea Consumption [In million
Kilograms
Annual Tea Consumption [In million Kilograms
5. Top Tea Exporters: Globally
Total Tea Import/Export
amounts to US$ 7.7
billion globally.
23%
16%
16%
9%
36%
TOP TEA EXPORTERS: MARKET SHARE BY REGION
China Sri Lanka Kenya India Others
6. Top Tea Importers:
Globally
• Top Tea importers include Pakistan, United States,
Russia, UK, Hong Kong, Iran.
9%
6%
5%
4%
4%
3%
3%
2%
64%
TOP TEA IMPORTERS: MARKET SHARE BY COUNTRIES
Pakistan USA Russia UK Hong Kong Iran Saudi Arabia Iraq Others
7. Average Tariffs on Tea
• The average tariff for Tea was 10.2%, making it the 408th lowest tariff using the HS4
product classification.
• The countries with the highest import tariffs for Tea are South Korea (255%), Turkey
(144%), and India (96.3%). The countries with the lowest tariffs are South Africa (0%),
United Arab Emirates (0%), Hong Kong (0%), Kuwait (0%), and Lebanon (0%).
9. Market Revenue
of Tea in U.S
• RTD (Ready to Drink) segment holds the highest
market share in the tea market segment.
5.56 5.8 6 6.2 6.14 6.45
2.58 2.54 2.58 2.33 2.26
2.67
2.09 2.25 2.5 2.58 2.68
3.2
1.23 1.35
1.5 1.55 1.59
0.8
0
2
4
6
8
10
12
14
2015 2016 2017 2018 2019 2020
US Tea Market by Segment
RTD Market Traditional Market Speciality Segment Foodservice Segment
10. Household Tea Consumption in US
Tea Tea is consumed 80% of all the U.S. Households
More than 159 million Americans are drinking tea on a daily basis.
87% of the millennials drink tea.
11. Annual Tea Consumption
in US by type
• According to Tea Association of the USA,
In 2019, Americans consumed over 84
billion servings of tea, or more than 3.8
billion gallons.
• About 84% of all tea consumed was black
tea, 15% was green Tea, and the small
remaining amount was oolong, white and
dark tea. 84%
15%
1%
Tea Consumption by type
Black Green Oolong, White and Dark
12. Iced tea
consumption in
US
• Approximately 75 - 80% of tea consumed in America is
iced.
80%
20%
ICED VS NON-ICED TEA CONSUMPTION
Iced Tea Non-Iced Tea
13. Sales of leading
bagged/loose tea brands
• Bigelow tea was the leading brand of bagged and loose-
leaf tea in the United States in 2021 with sales
amounting to US$ 227 million.
• Lipton Tea was the second-best tea selling in US with
sales of US$ 208 million.
• The total sales of private labels amounted to US$ 99.79
million.
227
208
104 103 100
0
50
100
150
200
250
Sales of leading top
loose-leaf and bagged
teas (US$ million)
Sales of leading top loose-leaf and bagged teas (US$
million)
14. Contact Us
Note this is a short sample of market report
Bridging Local`s team of consultant produce one of most
comprehensive market reports in the industry. Email us at
contact@bridginglocal.com to arrange a zoom call with one of
our consultants to discuss your project requirements. We also
offer free samples upon requests.
15. About Bridging Local
• Bridging Local is a market research and consulting firm helping startups and
small business owners with key strategic insights on their target market. Team
members of Bridging Local are seasoned consultants with 10+ years of
research industry experience.
•
Our Industry reports are referred by investors, consultants, CEOs and other
management professionals from various industries. Hundreds of start-ups
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