Euromonitor International's Tea in Hong Kong report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.Product coverage includes: black standard tea; black speciality tea; green tea; fruit/herbal tea; instant tea.Data coverage: market sizes (historic and forecasts), company shares and brand shares.Why buy this report'* Get a detailed picture of the tea industry;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning

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Tea in Hong Kong, China
Published on May 2009
Report Summary
Euromonitor International's Tea in Hong Kong report offers a comprehensive guide to the size and shape of the market at a national
level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading
companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or
pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage includes: black standard tea; black speciality tea; green tea; fruit/herbal tea; instant tea.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report'
* Get a detailed picture of the tea industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed
strategic planning
Table of Content
Tea in Hong Kong, China
Euromonitor International
May 2009
List of Contents and Tables
Executive Summary
Hot Drinks Growth Remains Strong
Food Safety Issues
Nestlé Hong Kong Ltd Continues To Lead
New Business Concept of "one-stop" Retailing
Hot Drinks Growth Set To Slow
Key Trends and Developments
Melamine Scandal Makes Consumers More Conscious
Weather in Hong Kong Affects On-trade Sales of Hot Drinks
Rising Inflation in Hong Kong
New Product Trend Focusing on Health and Wellness
More Free Hot Drinks Tastings in Supermarkets
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Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Penetration of Private Label by Sector 2004-2008
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
Appendix
Published Data Comparisons
Production/import/export Data
Definitions
Summary 1 Research Sources
Birmingham Food Products Ltd
Strategic Direction
Key Facts
Summary 2 Birmingham Food Products Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Birmingham Food Products Ltd: Competitive Position 2008
Kampery Development Ltd
Strategic Direction
Key Facts
Summary 4 Kampery Development Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Kampery Development Ltd: Competitive Position 2008
Multipak Ltd
Strategic Direction
Key Facts
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Summary 6 Multipak Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Multipak Ltd: Competitive Position 2008
Tsit Wing Coffee Co Ltd
Strategic Direction
Key Facts
Summary 8 Tsit Wing Coffee Co Ltd: Key Facts
Summary 9 Tsit Wing Coffee Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Tsit Wing Coffee Co Ltd: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 26 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 27 Other Tea by Type: % Off-trade Volume 2005-2008
Table 28 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 29 Retail Sales of Tea by Subsector: Value 2003-2008
Table 30 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 31 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 32 Tea Company Shares 2004-2008
Table 33 Tea Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 35 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 36 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 37 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
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