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TCF100
This document discusses social media and its impact. It touches on how social media has enabled conversation on a global scale. It also notes that principles of journalism remain important despite the social media revolution and changing ways people receive news and information. Statistics are presented on smartphone usage trends, showing increasing adoption rates across age groups.
TCF100
- 1. Social Media KennySmith www.kennysmith.org www.twitter.com/kennysmith www.linkedin.com/in/kennydsmith
- 2. In a word:What is social media?
- 3. In a word:What is social media? Conversation.
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- 27. "Thereports of my death are greatly exaggerated." Abe Vigoda - Time Fidel Castro - CNN Bob Hope - CNN Dick Cheney - CNN Ronald Reagan - CNN Miley Cyrus - Reuters James Earl Jones - Pittsburgh radio Steve Jobs - Bloomberg Ted Kennedy - Wikipedia
- 28. PRINCIPLES OF JOURNALISMREMAIN
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- 31. JOURNALISM PUBLIC RELATIONSMARKETING CUSTOMER SERVICE
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- 41. Smartphone growth 18.9percent of mobile phone customers use smartphones 49.2 percent of survey respondents look to enter the smartphone market within two years -- Nielsen
- 42. Gains on traditionalmobile phones New smartphone sales reach 28 percent of overall purchases 47 percent increase in the category’s share since 2008 -- NPD Group
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- 44. iPhone Age diverse55+ approximately equal to 13-24 -- Nielsen
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- 48. Predictions Pew surveyed1,196 Internet activists, leaders and creators about the effect of the Internet on social, political, and economic life in the near future.
- 49. Predictions M obiledevices will be the world’s primary connection tool to the Internet by 2020.
- 50. JOURNALISM PUBLIC RELATIONSMARKETING CUSTOMER SERVICE
- 51. QUESTIONS? CORRECTIONS? OBSERVATIONS?CONVERSATION?
- 52. Social Media KennySmith www.kennysmith.org www.twitter.com/kennysmith www.linkedin.com/in/kennydsmith
Editor's Notes
- #4 Social media tools don’t build conversation. They support it.
- #32 Social media offers a great opportunity for businesses to reconnect with people. If people realize realize that business today is not necessarily representative of real world desires
- #33 Markets are conversations. The time of passive masses has passed. This is now an attention economy. A link economy.
- #35 This doesn’t always work well with traditional corporate norms. Audiences want to be talked to, not talked at.
- #38 Customers are now in charge. People find each other. Join forces. They can support you, correct you, criticize you, hurt you, help you.
- #40 Your worst customer is your best friend. Your best customer is your partner. Your customers are your ad agency. “I should thank United…. If my guitar had to be smashed due to extreme negligence I’m glad it was you that did it.” Dave Carroll.