As a seasoned marketing professional and a member of pulp, paper and cardboard community, I know how hard you work every day to serve customers in your market with exceptional products in the form of fine printing paper, coated paper, newspaper, office paper, packaging paper, cardboards, corrugated paper, stationary paper, special paper, pulp and so on. Paper is an important part of everyday life and so is marketing for our industry. Peter Drucker is a father of marketing other than being the father of management. Peter F. Drucker once said “The two functions that counts in a business are marketing and innovation. All the other functions are costs” and he also said “the purpose of a company is to create a customer not a product”. According to Drucker, the aim of marketing is making selling unnecessary.
In this perspective, my goal for this writing is to help you gain more practical marketing knowledge you need in the increasingly competitive marketplace. I designed this in question and answer style since I have been receiving so many marketing related questions over the years from different parts of the world. I kept my answers simple.