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Hi
Sille Krukow
Chief Behavioural Designer
MAKE LIFE EASY!
CORRECT PROCEDURE
CORRECT PROCEDURE
CORRECT PRODUCTS
INFORMATION
OPPINION & AWARENESS
INCENTIVES
“We want to buy the
products that meet
our needs”
“We want to be
healthy!”
“We want to save
money”
KNOWLEDGE
BEHAVIOUR
AMBITION
CUES & GUIDES
SITUATED CHOICE ARCHITECTURE
80%
45%
30%
PREDICT HUMAN ERRORS
IN THE
FUTURE…
MAP BEHAVIOUR
EVIDENCE-BASED SOLUTIONS & DECISIONS
Sille Krukow, Behavioural Design
Sille Krukow, Behavioural Design

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Sille Krukow, Behavioural Design