With ActionTrack platform you can design, create, and launch various outdoor or indoor experiences – for learning, events and travel – using your own content and look & feel anywhere around the world!

1. GAMIFICATION APPLICATION WITH A VISUAL DESIGN TOOLBOX
productivity, teamwork and engagement in a meaningful and memorable way
VALUE PROPOSITION

2. EXECUTIVE SUMMARY
5 key reasons to work with TAZ
After pivoting we have validated our product
and business models to work with tens of B2B
customers internationally
Flexible location-based B2B platform allowing
gamification for several customer segments
incl. corporate events, education and destinations
Based on demand of our customers we extend
SaaS model with a scalable transactional model
and a complete product licensing model
Our product boosts teamwork and good values,
engage youth, reduce sitting, motivate participants
and improve results
Our experienced and award-winning team has a
clear plan to grow with sharpened personal roles
FOCUSING
We spent the first years innovating
and testing the product to take it from
Finland to the international markets.
PIVOTING
We have developed ActionTrack
platform and business models in
close collaboration with our
international customers.
GROWTH
71% from our total revenue comes
From international sales, and we boost
The growth with more scalable revenue
models and access to sales channels.

3. Similar gamification needs
across several customer segments
easy-to-use services
that bring added
value
entertainment for the
citizens and visitors
additional revenues
with higher profit
margins
learning environments
matching new curriculum
less sitting
for students
reduce bullying and
social exclusion
engaging services for
team building and
training
improve employee
performance and
wellbeing
collaborative formats
aligned with targets
CORPORATE EVENTS EDUCATION DESTINATIONS
CUSTOMER NEEDS
Hotels and attractions

4. 
WEB-TOOL MOBILE APP

Scalable – Flexible – Meaningful – Physical – Fun
OUR SOLUTION
ActionTrack experience platform offers
gamification for wide range of purposes
Our customers may create their own templates and organize unlimited events (B2B SaaS model)

5. OUR SOLUTION
Self-run events based on ready-made templates
provide huge scalability for business
GAMIFIED TEMPLATE
TRANSACTIONAL PURCHASE
BY THE END CUSTOMER
100% SELF-RUN EVENT
BY THE END CUSTOMER

6. OUR SOLUTION
Start codes allow also soft integration
ecosystems with major players

7. OUR KEY ADVANTAGE
Unique and novel way to mix engaging game logic
and meaningful customer content
+
customer-specific
learning material
challenges
tasks
=
engaging, meaningful, fun, useful
and memorable experience
Gamified templates

8. 250 leaders of an international
bank were divided into 50 teams
to visit checkpoints at Legoland
(guided by ActionTrack) to plan
and discuss selected aspects of
the company strategy.
Tampere organized a city-wide
treasure hunt game for citizens
of all ages. Participants collected
energy together as clans to open
and conquer virtual treasure
caves among other challenges.
EVENT EXAMPLES
Versatile experiences for very different audiences –
strategy workshops and city-wide clan battles
Monstermath
See how 1-4 grade students
of Raikku and Kautiala
schools in Finland played
Monster Math outdoors to
learn math and get physical
exercise at the same time.

9. 
“Reusable, transferable and editable ActionTrack
activities have offered us a very cost-effective way to
offer superb and customized events for our
customers.

ActionTrack has proven to be an attractive and easy
to sell event format that is able to generate us
several returning customers.”
Sidsel Skjelmerud, Event Manager and Partner
Cockpit Event, Norway
CUSTOMER TESTIMONIAL
”ActionTrack platform has been a huge success in our
corporate events business”

10. ActionTrack has been used successfully
in all levels of education in Finland
CUSTOMER TESTIMONIAL
“ActionTrack is inspirational!
It gives us opportunity to move, think, and solve
tasks in teams cooperatively.
Research shows that the learning results improve
while the student moves and gets engaged by
ActionTrack.
ActionTrack suits all ages of learners and all
subjects.
With two words: Simply Great!”
Kristiina Heikkilä, Head of the
Department of Teacher
Education
University of Turku, Finland
”We in the primary schools of the municipality
of Kangasala aim at implementing and promoting
the digital learning culture of the new curriculum.
As a tool we utilize Team Action Zone's ActionTrack
program, which has already received large popularity
among our pupils.
ActionTrack is an excellent tool for increasing problem
centric, pupil oriented and participatory learning at the
same time when learning environment is enlarged to
neighborhood.
And what is the best, learning is done
by moving!”
Antti Luoma, Vice principal
Vatiala primary school, Finland

11. virtual and flexible
product needing
almost no staff
self-run teambuilding, and
energizer activities for
guests
scalable turnkey product
needing very small
investment
engaging turnkey learning
games with start codes
physical exercise and
individualised paths
less social exclusion
via fun collaboration
large events where
customers use their own
mobiles
meaningful content in an
engaging game format
extended customer
reach with self-run
events
CORPORATE EVENTS EDUCATION DESTINATIONS
CUSTOMER BENEFITS
Scalable – Flexible – Meaningful – Physical – Fun

12. COMPETITION
We win market share with platform flexibility,
meaningful gamification, and customer satisfaction
Unseen platform flexibility: the most
dynamic storylines, roles, collaboration
and true gamification
Unique and novel way to mix engaging
game logic and meaningful customer
content
Our platform, customer care and very
attractive pricing produce very satisfied
reference customers across several
segments

13. OUR TEAM
Our core team is a mixture of complementing talents
KARI LAURILA TOMMI HAAKANA VILLE MOISIO
CEO, Founder Sales, Partner R&D
20+ years of innovation,
leadership
Nokia Finland/Japan,
Newelo, TAZ
20+ years of product
development, sales
Nokia Finland, TAZ
5+ years of software
engineering
TAZ
Advisors
Harri Jaskari
MP, Finland
Roland Carlsson
HIFK, marketing
Jussi Svärd
entrepreneur
Mikko Kuitunen
entrepreneur

14. CONTACT
GAMIFICATION APPLICATION
WITH A VISUAL DESIGN
TOOLBOX
http://www.taz.fi
kari.laurila@taz.fi
+358-50-4835876