General Assembly provides digital skills training to executives, marketing, and product teams at large organizations. They cover topics related to business, design, and technology through modules taught by experienced practitioners. The training includes hands-on exercises, case studies, and a focus on actionable next steps. General Assembly also offers an online learning platform to help marketing teams keep their skills relevant in a rapidly changing digital landscape.

1. HELLO!
GENERAL ASSEMBLY

2. GENERAL ASSEMBLY
GENERAL ASSEMBLY PROVIDES
DIGITAL CAPABILITIES TRAINING TO
EXECUTIVES, MARKETING &
PRODUCT TEAMS AT LARGE
ORGANIZATIONS.

3. GENERAL ASSEMBLY
NOTABLE CLIENTS

4. GENERAL ASSEMBLY
COMPENDIUM OF TOPICS
Our training covers a broad range of topics at the intersection of business, design and technology.
ENTREPRENEURIAL LEADERSHIP USER EXPERIENCE PAID DIGITAL MEDIA
How should we operate if we want to be front-runners
in digital?
How do we ensure interactions with our brand are
consistently positive and customer-centric?
How do we take our advertising strategy to the next
level via digital channels?
‣ Leadership in the Digital Age
‣ Trends and Beyond
‣ Brainstorming Technology First
‣ Start Making: Rapid Prototyping Workshop
‣ Introduction to User Experience
‣ Mobile and Beyond
‣ Native and Responsive Mobile Strategy
‣ Intro to Digital Marketing
‣ The New Customer Decision Journey
‣ Architecture of Digital Advertising
‣ Twitter Advertising
‣ Mobile Advertising
‣ Measurement and Analytics
EARNED & OWNED DIGITAL MEDIA DATA STRATEGY DIGITAL PRODUCT MANAGEMENT
How can we effectively and meaningfully engage with
our customers across various digital channels?
How do we make best use of the massive amounts of
data available?
How can we make informed and strategy decisions
about digital product?
‣ Intro to Digital Marketing
‣ The New Customer Decision Journey
‣ Content Strategy
‣ The Tactics of User Acquisition
‣ Social Selling
‣ Co-Creation
‣ Measurement and Analytics
‣ Big Data
‣ Data Visualization
‣ Programming for Non-Programmers
‣ Tech Stacks
‣ Essentials of Product Management

5. GENERAL ASSEMBLY
A NEW EDUCATIONAL EXPERIENCE
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OUR MODULES COME EQUIPPED WITH ...
Experienced practitioner as the
instructor
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Cohesive and practical frameworks,
applicable to your context
Hot-sheets, handouts, reflection;
used during and post session
Case studies tailored to your context
Focus on outcomes each module
contains discussion of actionable next
steps
Bring it on home; apply learnings to
your context, team, and objectives
We like to have fun!
Our offline Enterprise education is an engaging and hands-on experience.

6. GENERAL ASSEMBLY
ONLINE LEARNING PLATFORM
Our online Enterprise education is highly relevant and impactful.
Online learning platform to keep marketing
teams’ skill-sets relevant in the rapidly evolving
digital landscape.
Our industry-leading engagement rates are
driven by:
‣ Short (15 minute), highly interactive modules
‣ Library of ~70 modules is frequently updated to
reflect new trends
‣ Individualized learning paths based on an initial
assessment
‣ Engagement manager support to roll out and to
encourage participation

7. GENERAL ASSEMBLY
Established in early 2011 as an innovative community in New York City for entrepreneurs and startups, General
Assembly now spans eight campuses across four continents, with more opening soon.
WHERE IS GENERAL ASSEMBLY?

8. GENERAL ASSEMBLY
WHY WORK WITH GENERAL ASSEMBLY?
TAUGHT BY EXPERIENCED
PRACTITIONERS
LEARNING AND PRACTICE, NOT
LECTURES AND SLIDES
PROGRAMS FOR EXECUTIVES AND
FUNCTIONAL TEAMS
INDUSTRY-LEADING CLIENTS &
PARTNERS
All Enterprise programs are taught by experienced practitioners, who are coached and
developed to bring current knowledge and expertise into the classroom experience.
Instructional designers work with subject matter experts to deliver hands on learning
experiences. Programs are grounded in context, and focus on actionable steps they can take.
Our programs are designed for a range of audiences. We’ve facilitated learning experiences
for the top 200 executives at American Express, global marketing team at L’Oreal and more.
Our clients span multiple industries, united by a strong will to adapt to the digital age. They
include American Express, Wells Fargo, Conde Nast, PepsiCo, Staples, Viacom and more.
Our Enterprise Education group works with large organizations to build digital capabilities.

9. GENERAL ASSEMBLY
WHAT ARE OUR CLIENTS SAYING?
Click below, or go to ga.co/enterprise to hear from a sample of our clients.

10. GENERAL ASSEMBLY
THANK YOU!