The document appears to be a collection of various notes and communications related to online retail. It includes discussions of capturing different product types under a single URL, inconsistencies in product data across pages making comparisons difficult, normalizing product size values from a database for online presentation, and ensuring metadata is consistent across channels. Marketing topics like curating product collections from data and highlighting product attributes are also mentioned.

1. Isaac Pattis
@ipattis
6/10/14
1

2. Taxidermy
2
Taxidomy

3. Formation of the retinal image, as illustrated by René Descartes in his La Dioptrique (Optics) of 1637.
3
Taxonomy

4. Gary Larson 4

5. Raphael, The School of Athens
It’s a big dance, a big vigilant dance
Kim Field
5

6. See the prob, freak out, talk about it, make the move, document it, socialize it, stick to it
6

7. Metadata has feelings too. IA decisions can crush user experience and satisfaction
7

8. Life in the trenches
8

9. How it worked for a LONG time
9

10. 10

11. Hi Team,
I need to capture all 6 rain ponchos regardless of gender in one URL.
· Searching the site, 6-products return:
http://www.rei.com/search?query=rain+poncho
· Refining from “rain-jackets” to include ponchos, 5-products are returned:
http://www.rei.com/c/rain-jackets?q=rain+ponchos
· The missing product from one URL to the next is this:
http://www.rei.com/product/853869/novara-fells-point-bike-poncho-womens
Yes, it’s categorized in “cycling”, but it sure is cute and if
women saw that, they’d most likely want it vs. the ugly drab
ponchos (:
Any chance we can get the missing product into the mix on this URL
http://www.rei.com/c/rain-jackets?q=rain+ponchos so I can make a collection? We can get
to ponchos by gender, but I am in need of an all-encompassing URL.
Thanks!
PAID SEARCH EMAIL
11

12. …ermahgerd
12

13. www.rei.com/c/hoodies
13

14. Taking what we want from MKTG data to curate collections
14

15. OpinionLab
‘I am looking for a solar charger & find it impossible to make valid
comparisons because data is not presented in i9dentical format,
data missing on some products, inconsistencies between details
pages and spec pages, and on this page the heading and specs
disagree (5V vs. 12V). I know marketing types like to hype
inconsequential features into indispensable necessities, but you
need to have someone that really knows batteries and battery
charging to review these specs & make sure they are consistent,
real, and meaningful. In the meantime I will try to get what I
need from manufacturer's websites or customer service people. ‘
15

16. Information seeking and ‘RFID blocking’ styles
User search report
16

17. • These steps allow the search manager to create
relevant results for RFID products
• If desired, marketing can also use this attribute
to curate product for a URL
17

18. Normalizing thousands of bizarre size values from SAP for online presentation
From thousands to a few hundred values
18

19. Metadata across channels Example: the hangtag and pant inseam
19

20. BIG HANDS and penicillin
20

21. ‘Ultralight’ at REI
21

22. 22

23. Gives me bread:
Gave me brains:
23