The Tax Diversify Your Retirement Income with Life Insurance sales presentation will help you understand the importance of tax diversification and the benefits that a Custom Whole Life (CWL) policy can provide. In addition to the traditional benefit of death benefit protection, the cash value of the CWL policy accumulates tax-deferred and can generally be accessed on a tax-free basis*. Use the concept presentation and other materials to discuss how life insurance not only provides death benefit protection, but can also be a tax diversification tool. Contact me if you would like to discuss *The cash value is accessed through policy loans, which accrue interest at the current rate, and cash withdrawals. Loans and withdrawals will decrease the total death benefit and total cash value. The supplemental retirement income is not guaranteed.

1. Are you satisfied with
the progress you’ve made
toward your retirement?
TheCompanyYouKeep®
14618_0212 | SMRU 00457200CV(Exp.02/10/2014)
Neither New York Life Insurance Company nor its agents provides tax, legal or accounting advice.
Please consult your own tax, legal or accounting professional before making any decisions.

2. 1
Retirement Isn’t What It Used to Be
Then:
• People generally started working around age 20 and retired when they were 65. Because life
expectancy was shorter, the average retirement typically lasted about 10 years.
• That means people often had about 45 years to prepare for 10 years of retirement.
Begin WorkBegin WorkBegin Work RetireRetireRetire Life ExpectancyLife ExpectancyLife Expectancy
AGE 85AGE 65AGE 55AGE 45AGE 35AGE 25 AGE 75
45 years45 years45 years 10 years10 years10 years
Once, retirees didn’t need as much in personal savings for retirement
because they could count on Social Security and company pensions.

3. 2
Retirement Isn’t What It Used to Be
Now:
• Many young adults enter the workforce later and want to retire earlier.
• Thanks to medical advances and healthier lifestyles, people are living longer.
• That means people may be retired for as many years as they worked.
• Many key sources of income have been reduced.
Begin WorkBegin WorkBegin Work RetireRetireRetire Life ExpectancyLife ExpectancyLife Expectancy
AGE 85AGE 65AGE 55AGE 45AGE 35AGE 25 AGE 75
30 years30 years30 years 30 years30 years30 years
People must increasingly rely on personal savings and assets.

4. 3
Traditional Sources of Retirement Income
• What would happen if one leg was shorter than the other two?
• The stool — which represents your retirement income
— would lack stability.

5. 4
Traditional Sources of Retirement Income
1
Employee Benefit Research Institute (EBRI) Databook on Employee Benefits, Chapter 10: Aggregate Trends in Defined Benefit and Defined
Contribution Retirement Plan Sponsorship, Participation and Vesting, updated May 2011.
Social Security
is shaky.
• Never intended to be the only
source of income for retirement
• Maximum payment is low; will it be
enough?
• Limits on how much you can earn
before benefits are taxed
Personal savings and
assets are more critical
than ever.
Fewer companies
offer pensions.
• Only 30% of employees working for
large and medium-sized businesses
have access to a defined-benefit
pension plan:
— down from 84% in 19891
• Fewer employer contributions to
pension plans; limits on company
matching of 401(k) plans
— More reliance on employee
contributions
— Limitations on contributions

6. 5
Personal Assets Are Critical
• Most people have more questions than answers when it comes to
planning for retirement:
— How much will I need?
— How much will I have?
— How much do I need to save to cover the shortfall?
• For personal savings, people want to know:
— Where should I put my money?
— How will I be affected by taxes?

7. 6
Where Do You Think Tax Rates Are Going?
• Tax rates are currently at historically low levels,
suggesting they may be higher when you retire.
• Tax diversifying your retirement savings might make sense.
The graph above illustrates the high and low marginal federal income tax rates over history. Exemptions, deductions and
state and local taxes are not taken into account when illustrating these marginal tax rates. Your actual tax rates may
vary from those shown on the graph. Remember that historical rates are not a guarantee of future rates. Tax rates are
updated annually and this graph represents information available at time of printing. To view most recent information, visit
taxfoundation.org. Specific source URL below.
1926
0%
25%
50%
75%
100%
1930
1934
1938
1942
1946
1950
1954
1958
1962
1966
1970
1974
1978
1982
1986
1990
1994
1998
2002
2006
2010
2011
HighestTaxBracket
TaxBrackets
LowestTaxBracket
Source: www.taxfoundation.org/taxdata/show/151.html (2011)

8. 7
The “Tax Perfect” Retirement Plan
The “tax perfect” retirement plan would include:
ContributionsContributionsContributions
that arethat arethat are
tax deductibletax deductibletax deductible
AccumulationAccumulationAccumulation
that isthat isthat is
tax deferredtax deferredtax deferred
DistributionsDistributionsDistributions
that arethat arethat are
tax freetax freetax free
1 2 3

9. 8
The “Tax Perfect” Retirement Plan
1
Municipal bonds may be subject to the alternative minimum tax.
Such a plan does not exist, but you may be able to get 1 2 or 2 3
1. Contributions Tax deductible AFTER TAX
2. Accumulation Tax deferred Tax deferred
3. Distributions TAXABLE Tax free
Financial Vehicles • Traditional IRA
• 401(k) plan
• Pension plan
• Profit-sharing plan
• Keogh plan
• Roth IRA
• Tax free municipal bond1
• Cash value life insurance

10. 9
A Non-Traditional Solution
In addition to protecting your family, Whole Life insurance:
• Can be paid for with after tax dollars
• Generates cash value that accumulates on a tax deferred basis
• Allows you access to policy values — before or during retirement —
generally on a tax free basis1
• Provides a death benefit to your beneficiaries that is generally income
tax free, unlike other investments
1
The cash value in a life insurance policy is accessed through policy loans, which accrue interest at the current rate, and cash withdrawals. Loans and withdrawals will decrease the total death benefit
and total cash value. There may be tax implications for policies recognized as modified endowment contracts (MEC) or if you partially surrender your policy that exceeds the cost basis of the policy.
Distributions, including loans, from a MEC is taxable to the extent of the gain in the policy and may also be subject to 10% additional tax if the owner is under age 59½ .

11. 10
The Benefits of Tax Diversification
Hypothetical example for illustrative purposes only
1
Assumed marginal federal income tax bracket under current rates.
2
If structured properly. Policy loans and partial policy value surrenders will reduce the death benefit of the policy and may cause the life insurance policy to lapse. Distributions exceeding cost basis will result
in taxation.
3
The cash value in a life insurance policy is accessed through policy loans, which accrue interest at the current rate, and cash withdrawals and loans will decrease the total death benefit and total cash value.
Policy values are based on non-guaranteed factors, such as dividends and interest rates, which are subject to change. Therefore, the supplemental retirement income is not guaranteed.
Without Tax DiversificationWithout Tax DiversificationWithout Tax Diversification
$100,000$100,000$100,000
401(k) / Qualified Plans401(k) / Qualified Plans401(k) / Qualified Plans
100% taxable100% taxable100% taxable
$100,000 taxed at 25%$100,000 taxed at 25%$100,000 taxed at 25%111
= $25,000 tax= $25,000 tax= $25,000 tax
$75,000 to spend after taxes$75,000 to spend after taxes$75,000 to spend after taxes
Tax Diversification StrategyTax Diversification StrategyTax Diversification Strategy
$50,000$50,000$50,000
401(k) / Qualified Plans401(k) / Qualified Plans401(k) / Qualified Plans
$50,000$50,000$50,000333
Cash Value Life InsuranceCash Value Life InsuranceCash Value Life Insurance
100% taxable100% taxable100% taxable tax freetax freetax free222
$50,000 taxed at 15%$50,000 taxed at 15%$50,000 taxed at 15%111
$50,000 taxed at 0%$50,000 taxed at 0%$50,000 taxed at 0%222
= $7,500 tax= $7,500 tax= $7,500 tax = $0 tax= $0 tax= $0 tax
$92,500 to spend after taxes$92,500 to spend after taxes$92,500 to spend after taxes
Retirement Income of $100,000Retirement Income of $100,000Retirement Income of $100,000
$92,500 to spend after taxes$92,500 to spend after taxes$92,500 to spend after taxes$92,500 to spend after taxes$92,500 to spend after taxes$92,500 to spend after taxes$92,500 to spend after taxes$92,500 to spend after taxes$92,500 to spend after taxes

12. 11
Which of Your Financial Products
Provide These Benefits?
Enhance the value of your Whole
Life policy with additional options:5
The Option to Purchase Paid-
Up Additions (OPP) rider allows
you to pay additional money into
your policy to increase your death
benefit and cash value. The more
you fund it, the faster your cash
value grows.
If you become totally disabled, the
Disability Waiver of Premium
rider6
can ensure your policy
remains in force, and that your cash
value continues to accumulate.
1
Accessing cash value via policy loans, which is generally tax free,
accrues interest and reduces cash value and death benefit.
2
All guarantees are based on the claims-paying ability of the issuer, New
York Life Insurance Company.
3
Dividends which provide opportunity for cash value growth, is not
guaranteed.
4
Varies by state.
5
Within certain limits and conditions in jurisdictions where approved.
Please consult your New York Life agent for complete information.
6
There is no additional charge for the Waiver of Premium rider on all
newly issued Standard or better Whole Life policies with face amounts
$99,999 or less, for issue ages under 60.
Guaranteed
Death
Benefit2
Tax Deferred
Cash Value
Growth
Guaranteed
Cash Value
Growth
Tax Free
Access to
Cash Values1
Income
Tax Free
Death Benefit
Protected
from
Creditors4
Premium
Guaranteed
Never to
Increase
Additional
Growth Through
Dividends3
Whole
Life

13. 12
“Bank” on the Living Benefits of Whole Life
Use the loan option on your cash value whole life policy as
a flexible source of funds. What might you need money for?
Bank Loan Policy Loan
Approval process No approval process
Possible denial Cannot be turned down
Loan amount limited by bank determination Loan amount limited to cash value
Interest rate based on credit rating Competitive interest rate regardless of credit rating
Must be paid back in specific time frame No fixed payment plan
Need credit/affects credit No credit check/won’t show up on credit report
Best of all, you can have the money
with just a simple phone call!
If you had to borrow money for any of these needs, where would you get it?

14. Equities
60%
Fixed
Income
20%
Life Insurance
Cash Value
20%
13
Plus, Whole Life Can Improve Your Portfolio
According to an independent study by third-party Ibbotson Associates, a diversified portfolio that includes cash value life
insurance as part of the fixed income asset class has a higher expected return and lower risk/volatility (standard deviation).
Human Capital = The present value of your future earnings
Some of the smartest minds agree:
• Use life insurance to hedge against
the loss of what may be your
largest asset, your human capital.
• The cash value of life insurance
has characteristics of fixed
income assets.
• Portfolios that include life insurance
cash value have higher estimated
expected returns than those without.

15. 14
Important Considerations
• The concept of insurance cash value in a portfolio is based in part on the study “Estimating
Expected Returns and Standard Deviation of New York Life Insurance Company General Account
for Investors,” Ibbotson Associates, 2009.
• The expected return and standard deviation for insurance products used in the study are
estimated based on a model portfolio constructed to approximate the gross asset class returns
within the underlying investment portfolio associated with New York Life whole life insurance
policies.
• For this analysis, gross returns are used ignoring expenses and mortality costs, which will vary
based upon age, underwriting risk classification, and the number of years the policy is held. The
analysis assumes the policyowner will hold the policy for 30 years, and it reflects probable long-
term performance. In early years, where significant cash value has not yet accumulated, internal
rates of return on cash value will be lower.
• There can be no assurances that any financial strategy will be successful. Your clients’ actual
results will vary based upon their individual situations and the actual performances of any
products or investments they ultimately decide to purchase.
• Clients should review a complete illustration for the policy they are considering before making an
insurance purchase decision. This analysis does not suggest the actual outcome of any specific
New York Life product or imply that a personal investment into New York Life’s general account is
possible.

16. 15
I can help you …
• Protect your family’s standard of living — and their
future retirement — if something happens to you while
you are growing your retirement funds.
• Provide a source of potentially income tax free
supplemental retirement income.

17. 16
Why New York Life Is The Company You Keep
1
Source: New York Life ratings for financial strength: AA+ from Standards Poor’s, A++ from A.M. Best, AAA from Fitch and Aaa from Moody’s as of (08/08/11).
2
Source: 2010 Customer Loyalty Engagement First Place Winner, Brandweek Customer Loyalty Awards, www.brandkeys.com/awards/.
In Oregon, New York Life Whole Life/Custom Whole Life policy form number is 208-50.27.
The rider form numbers are as follows: Disability Waiver of Premium: 208-225; Option to Purchase Paid-Up Additions: 208-330.
Source: Individual third-party ratings reports. Ratings pertain to both New York Life Insurance
Company and New York Life Insurance Annuity Corporation as of 08/08/11.
• Founded in 1845, New York Life Insurance Company has remained a
mutual company serving only our policyholders.
• Received the highest financial strength ratings currently awarded to any life
insurer by the four major ratings agencies1
• Named #1 in Customer Loyalty in the insurance industry2
A++Superior
A.M. Best Fitch Moody’s Standard
Poor’s
AaaExceptional
AAAExceptionally
Strong
AA+Very
Strong

18. N1
Retirement Isn’t What It Used to Be
This is because “back in the day,” when many of our grandparents entered retirement, for instance,
they often started to work earlier in their adult life and, since life expectancy was earlier, time spent
in retirement was shorter than time spent working.
That translated into needing less income over a shorter period of time.
Plus, the traditional sources of retirement income — Social Security and company benefit pensions
— covered the majority of their retirement income needs, meaning people were less dependent on
personal savings for a comfortable retirement.

19. N2
Retirement Isn’t What It Used to Be
But times have changed.
These days, young adults are often entering the work force later and want to retire earlier. With
health advancements, we are living longer — and as a result, we have to spread out our retirement
income for more years. People may even be retired for as many or more years than they worked!
In addition, many key sources of income have been reduced — meaning that people must
increasingly rely on personal savings and assets.

20. N3
Traditional Sources of Retirement Income
Let’s take a look at traditional sources of retirement income. There’s …
1. Social Security
2. Defined Benefit Pension
3. Personal Savings

21. N4
Traditional Sources of Retirement Income
1. Social Security as a source of retirement income is shaky at best.
• It was never intended to be the only source of income for retirement — but always as a
supplement to fill in the gaps.
• Maximum payment is low; will it be enough?
• There are limits on how much you can earn before benefits are taxed.
2. There are fewer company pensions.
• Only 30% of employees working for large and medium-sized businesses have access to a
defined benefit pension plan
— This is down from 84% in 1989.
• There are fewer employer contributions to pension plans, and there are limits on company
matching of 401(k) plans. This means there’s …
— More reliance on employee contributions, and
— Limitations on contributions. So built-in limitations across the board.
3. So this all suggests that personal assets are more critical than ever.

22. N5
Personal Assets Are Critical
Let’s talk about Personal Assets, as they are now more critical to one’s retirement lifestyle. But …
Most people have more questions than answers when it comes to planning for
retirement. In terms of overall assets …
• How much will I need?
• How much will I have?
• How much do I need to save to cover the shortfall?
And drilling down to personal savings, the questions are:
• Where should I put my money?
• How will I be affected by taxes?

23. N6
Where Do You Think Tax Rates Are Going?
Taxes are a big consideration. Where you think tax rates are heading may affect your decisions.
Tax rates are at historically low levels.
30 years ago, tax rates were so high and there were so many tax brackets that someone back then
who was in a higher tax bracket could generally reduce their tax burden, while planning for a lower
tax bracket potentially in retirement.
In the current reality, the tax leveraging benefits of deferring today may be diminished if you think
tax rates may go up in the future.
So, tax diversifying retirement income may make sense.

24. N7
The “Tax Perfect” Retirement Plan
If we were to create a “tax perfect” retirement plan, it would include:
1. Contributions that are tax deductible
2. Accumulation that is tax deferred
3. Distributions that are tax free

25. N8
The “Tax Perfect” Retirement Plan
However, such a plan does not exist. But you may be able to get either 1 2 or 2 3.
Many people increasingly like the idea of paying taxes NOW on savings for retirement, knowing
that they won’t have to pay taxes on the growth OR the distribution of that savings! The most
common financial vehicles that do that are a ROTH IRA, tax free municipal bonds, and cash value
life insurance.
Does it surprise you to see cash value life insurance in this list? Let’s explore why.

26. N9
A Non-Traditional Solution
We always think of life insurance as “death insurance” — cash to your family when you die.
But with Cash Value Whole Life Insurance, in addition to providing that protection for your family...
• The premiums are paid with after tax dollars.
• The policy generates cash value, that is not taxed as it grows.
• And you can access those policy cash values — before or during retirement — generally
on a tax free basis, if structured properly — and I will help you do that. There may be
tax implications for policies recognized as modified endowment contracts (MEC) or if
you partially surrender your policy that exceeds the cost basis of the policy. Distributions,
including loans, from a MEC are taxable to the extent of the gain in the policy and may also
be subject to 10% additional tax if the owner is under age 59½.
• AND — Upon your death, when many other investments are taxed, your beneficiaries
receive the death benefit generally income tax free.

27. N10
The Benefits of Tax Diversification
The old cliché “don’t put all your eggs in one basket” rings true with taking retirement income.
Just take a look at this example of taking $100,000 in income — all from a pension plan, such as
a 401(k) or IRA. Under today’s tax bracket, if there were no additional income, that would put this
person in a 25% tax bracket resulting in a $25,000 tax — leaving $75,000 to spend after taxes.
However, if (for instance) we took $50,000 from a totally taxable qualified pension plan and
$50,000 from a tax free bucket of money, there would be no tax on that part — and a LOWERED
bracket and tax on the half we do have to pay taxes on — leaving $92,500 to spend!
It’s clear that in this example, by employing a tax diversification strategy and moving a portion of
your money into a cash value life insurance policy, you can potentially lower your taxes while giving
you more to spend — to increase your standard of living!
It is important to remember that, although policy loans and partial policy value surrenders are
generally not taxable for federal income purposes, they do reduce your policy’s death benefit and
may cause your life insurance policy to lapse. Your tax professional and I can help you design an
appropriate income supplement strategy to help you meet your income needs in retirement.

28. N11
Which of Your Financial Products
Provide These Benefits?
Which of your financial products provide these benefits?
• The death benefit is guaranteed as long as you pay your premium.
• Your premium is guaranteed to stay level for the life of the policy, which means the
premium is guaranteed never to increase, regardless of your health, the economic
environment, your age or inflation. You can lock in the price.
• Your policy has guaranteed cash value that is guaranteed to grow.
• As an owner of a policy in a mutual company, your policy can have additional cash value
growth through dividends. While not guaranteed, once these dividends are PAID, they ARE
guaranteed!
• And the cash value that’s accruing in your policy doesn’t cause income tax as it grows.
• Protection from creditors (varies by state)
• Tax free access to cash value, and
• When you die, there is a death benefit that is generally income tax free.
Cash value life insurance, what we call Whole Life,
has all these benefits and is a versatile product.

29. N12
“Bank” on the Living Benefits of Whole Life
The cash value in the whole life policy can be a flexible source of funds for
DESIRES — not just NEEDS!
For instance:
• Financial emergency
• Education fund to help a child go to college
• To buy a car
• To not only PROTECT your mortgage (with the death benefit) but potentially to be able to
pay the mortgage off early (mortgage acceleration)
AND if you access the cash values via a loan — and pay back the loan — then your whole life
policy can be a source of income — tax free retirement income.
What might you need money for?
If you had to borrow from the bank for that need, you would have to apply and could be turned
down, while you can borrow using your whole life policy as collateral. YOU set the repayment plan
— and if you choose not to repay it, then the loan plus interest is deducted from the death benefit
at death or the cash value if you surrender it.

30. N13
Plus, Whole Life Can Improve Your Portfolio
Some of the smartest minds agree:
• Use life insurance to hedge against the loss of what may be your largest asset,
your human capital.
• The cash value of life insurance has characteristics of fixed income assets.
• Portfolios that include life insurance cash value have higher expected returns
than those without.

31. N14
Important Considerations
• The concept of insurance cash value in a portfolio is based in part on the study “Estimating
Expected Returns and Standard Deviation of New York Life Insurance Company General Account
for Investors,” Ibbotson Associates, 2009.
• The expected return and standard deviation for insurance products used in the study are
estimated based on a model portfolio constructed to approximate the gross asset class returns
within the underlying investment portfolio associated with New York Life whole life insurance
policies.
• For this analysis, gross returns are used ignoring expenses and mortality costs, which will vary
based upon age, underwriting risk classification, and the number of years the policy is held. The
analysis assumes the policyowner will hold the policy for 30 years, and it reflects probable long-
term performance. In early years, where significant cash value has not yet accumulated, internal
rates of return on cash value will be lower.
• There can be no assurances that any financial strategy will be successful. Your clients’ actual
results will vary based upon their individual situations and the actual performances of any
products or investments they ultimately decide to purchase.
• Clients should review a complete illustration for the policy they are considering before making an
insurance purchase decision. This analysis does not suggest the actual outcome of any specific
New York Life product or imply that a personal investment into New York Life’s general account is
possible.

32. N15
I can help you …
• At the end of the day, I’m offering you a chance to protect your family’s standard of living — today
and in retirement — if something happens to you while you’re still building that nest egg.
• At the same time, you’ll be creating a source of potentially income tax free supplemental
retirement income.

33. N16
Why New York Life Is The Company You Keep
And it does make a difference which company you buy from!
• With New York Life, you’re dealing with a company that’s safe and secure. New York Life
has the highest ratings for financial strength currently awarded to any life insurer by the four
major ratings agencies.
• Our online customer service is top-rated and offers ease and flexibility.
• And we’re #1 in customer loyalty.