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외국인 관광객을 위한
푸드 큐레이터 및 컨시어징 챗 봇
고객 개발을 위한
사용자 인터뷰 및 가설 검증 과정
02
한국 여행경험이 있는 외래 관광객 인터뷰
41.8%
( 20-30 다국적 외국인 대상. n=50, 영어 인터뷰, 중복응답)
언어소통의 불편
Q1. 한국 여행시 가장 관심있었던 것은?
Q2. 여행(음식점)에 대한 정보는 어떻게 얻나요?
Q3. 해당 정보는 만족스러웠나요? ( food - 응답자 대상)
NO(66%) - ( 순대 국, 날 것, 발효식품, 강한 향, … )
Q3. 여행 중 주로 요청했던 도움이나 불편한 기억들이 있습니까?
16.9%
입에 맞지 않는 음식
13.9%
여행객 바가지 물가
9.9%
안내 시스템 부족
( 한국 관광공사 2015 외래 여행객 실태 보고서 )
고객 가치 개발을 위한
가설 검증 과정
03
된장국
음식점 A
음식점 B
다른 음식점 같은 종류의 음식 가게마다 다른 짠 맛
쓴 맛신 맛
짠 맛단 맛
맛은 정량화가 불가능
고객 가치 개발을 위한
가설 검증 과정
04
된장국
음식점 A
음식점 B
다른 음식점 같은 종류의 음식 음식의 고유 속성 선호 취향에 맞출 수 있
음
발효 음식
발효 음식
발효 음식
발효시킨 음식은
싫더라
05< Solution >
고객 가치 개발을 위한
새로운 추천 지표의 설정과정
NOT PREFERRED FOOD STYLE
12가지의 비 선호 음식 스타일
+
선호가 갈리는 음식 주재료
다양한 현지
음식 경험을 원함.
하지만 역겨워질
경험은 하기 싫음.
평소에 못 먹거나
싫어하는 스타일만 거르면
다양한 종류의 음식 추천 가능
안심하고 새로운 음식 경험
외국인 관광객을 위한
푸드 큐레이터 및 컨시어징 챗 봇
05< market >
국내 획득 가능한
시장 규모 및 수익 규모
11
국내 획득 가능한
시장 규모 및 수익 규모
11
A. 통/번역 컨시어지 부분 유료화 B. 지역 맛집 제휴 사업
<예상 연간 매출>
58억 2089만원
<예상 연간 매출>
43억 1313만원
1일 컨시어지 결제 가격 = 3USD
SOM고객 = 431만 3136명
여행 시 언어 소통을 느끼는 여행객 = 41.8%
개인 당 1회 추가 결제 가정
PG수수료 = -3%
SOM고객 = 431만 3136명
중개 수수료 = 1000원
THANK YOU.

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Tasty

  • 1. 외국인 관광객을 위한 푸드 큐레이터 및 컨시어징 챗 봇
  • 2. 고객 개발을 위한 사용자 인터뷰 및 가설 검증 과정 02 한국 여행경험이 있는 외래 관광객 인터뷰 41.8% ( 20-30 다국적 외국인 대상. n=50, 영어 인터뷰, 중복응답) 언어소통의 불편 Q1. 한국 여행시 가장 관심있었던 것은? Q2. 여행(음식점)에 대한 정보는 어떻게 얻나요? Q3. 해당 정보는 만족스러웠나요? ( food - 응답자 대상) NO(66%) - ( 순대 국, 날 것, 발효식품, 강한 향, … ) Q3. 여행 중 주로 요청했던 도움이나 불편한 기억들이 있습니까? 16.9% 입에 맞지 않는 음식 13.9% 여행객 바가지 물가 9.9% 안내 시스템 부족 ( 한국 관광공사 2015 외래 여행객 실태 보고서 )
  • 3. 고객 가치 개발을 위한 가설 검증 과정 03 된장국 음식점 A 음식점 B 다른 음식점 같은 종류의 음식 가게마다 다른 짠 맛 쓴 맛신 맛 짠 맛단 맛 맛은 정량화가 불가능
  • 4. 고객 가치 개발을 위한 가설 검증 과정 04 된장국 음식점 A 음식점 B 다른 음식점 같은 종류의 음식 음식의 고유 속성 선호 취향에 맞출 수 있 음 발효 음식 발효 음식 발효 음식 발효시킨 음식은 싫더라
  • 5. 05< Solution > 고객 가치 개발을 위한 새로운 추천 지표의 설정과정 NOT PREFERRED FOOD STYLE 12가지의 비 선호 음식 스타일 + 선호가 갈리는 음식 주재료 다양한 현지 음식 경험을 원함. 하지만 역겨워질 경험은 하기 싫음. 평소에 못 먹거나 싫어하는 스타일만 거르면 다양한 종류의 음식 추천 가능 안심하고 새로운 음식 경험
  • 6.
  • 7.
  • 8.
  • 9. 외국인 관광객을 위한 푸드 큐레이터 및 컨시어징 챗 봇 05< market >
  • 10.
  • 11. 국내 획득 가능한 시장 규모 및 수익 규모 11
  • 12. 국내 획득 가능한 시장 규모 및 수익 규모 11 A. 통/번역 컨시어지 부분 유료화 B. 지역 맛집 제휴 사업 <예상 연간 매출> 58억 2089만원 <예상 연간 매출> 43억 1313만원 1일 컨시어지 결제 가격 = 3USD SOM고객 = 431만 3136명 여행 시 언어 소통을 느끼는 여행객 = 41.8% 개인 당 1회 추가 결제 가정 PG수수료 = -3% SOM고객 = 431만 3136명 중개 수수료 = 1000원