task 4 - Mood board
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Energy drinks are non-alcoholic beverages that provide calories and caffeine. They often contain ingredients like taurine, guarana, B vitamins, and sugar. While energy drinks can provide a temporary boost, research shows that excessive consumption has been linked to health issues like increased heart rate, insomnia, anxiety, and the potential for addiction.
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Task 10
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Task 8
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Task 7
The document outlines a 4-week schedule to create branding materials for an organization. Week 1 focuses on a logo, week 2 on merchandise, week 3 on a membership leaflet, and week 4 on a campaign poster. Having some tasks take less than a week allows for contingency time to complete any tasks that run over schedule. Resources needed include Adobe Photoshop, pens, paper, and pencils.
Task 6
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Task 4 sas factfile
Surfer Against Sewage is a charity founded in 1990 by surfers in Cornwall, England to improve ocean and beach conditions. They campaign for issues like sewage pollution, marine litter, climate change, and toxic chemicals. Some of their impacts include pressuring a water company to extend its use of UV treatment on sewage and organizing beach cleanups. Going forward, they aim to educate the public and influence policymakers to further safeguard coastlines through volunteering, research, and challenging industries to improve standards.
Task 3
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The membership form uses images and quotes to promote joining and lists benefits like discounts and alerts. It outlines SAS's campaigns around sewage, waves, litter, climate change, research, education, and regional representatives.
The campaign poster presents surfing's lifespan as ending in 2013 to raise awareness of threats from sewage, litter, and development, urging people to sign their petition to protect waves.
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Task 1
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Task 3
Understanding clients and their needs is important for marketing success. Techniques like market research and SWOT analyses can help understand markets and identify strengths, weaknesses, opportunities, and threats. The marketing mix consists of the 4 Ps - product, price, place, and promotion. Public relations tools include press releases, media packs, briefings, and interviews which aim to raise awareness and draw attention. Events, endorsements, and merchandising can also be effective marketing strategies.
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Task 7
Ben Klock's DJ set for Boiler Room was parodied in a viral YouTube video by a channel called Being Boiled. The video replaced the audio of Klock's set with random noises and comedy tracks, including the theme song from the BBC sports show Grandstand. Rather than being offended, Klock embraced the parody and played the Grandstand theme song himself during a recent set at The Liquid Room in Edinburgh. The crowd found it hilarious and it was captured on video, showing that Klock had a good sense of humor about the situation.
Dance music magazine layout research
The document analyzes the layout and design of a magazine article. It notes that the article uses large images rather than extensive text to engage readers. The main aspects of the article are the images, as readers are more drawn to articles with fewer words and more photos. The font, use of slang language, and color scheme are designed to appeal to the target audience. Overall, the article prioritizes visuals over text to attract and interest readers.
Task 10
The document discusses the importance of social and cultural awareness for journalists. It notes that journalists often write about groups they may not be familiar with, so it is important they do not create biased representations. The National Union of Journalists has prepared ethical guidelines for journalists covering topics like terrorism, race, disability, and others. Journalists must consider how their writing may influence readers' perceptions of different groups.
Task 10 - Pitch
This document discusses branding elements for an organization including a logo that is eye-catching, clever, relevant, and simple and can be used at different sizes. It also mentions creating merchandise through a collaboration with a surfboard company using handmade wood products, which explores a new area for the organization. Finally, it discusses designing a membership form and poster that are cartoon-style, eye-catching, simple, to the point, and can reflect the negative impacts of pollution.
Task 9 evaluation
The document summarizes the logo, merchandise, and membership form the student designed for the charity organization Surfers Against Sewage. For the logo, the student used a typography technique with waves of different blue shades representing waves. Subtly, the word "against" takes the form of a fish. The merchandise includes new products like phone cases and surfboards, including a collaboration with a surfboard company. The membership form uses imagery and facts to encourage joining and support for protecting oceans from pollution.
Task 8
This document contains production evidence for merchandise designs for an organization focused on reducing pollution in UK waters. The designs include phone cases with a vibrant navy blue color chosen to represent the organization's goal of cleaning the seas and beaches, as well as mugs, tote bags, surfboards, and promotional posters with a similar theme. Membership forms and final drafts are also included.
Task 7
The document outlines a 4-week schedule to create branding materials for an organization. Week 1 focuses on a logo, week 2 on merchandise, week 3 on a membership leaflet, and week 4 on a campaign poster. Having some tasks take less than a week allows for contingency time to complete any tasks that run over schedule. Resources needed include Adobe Photoshop, pens, paper, and pencils.
Task 6
The mood board includes images of different types of surfboards to understand what types would be most relevant for UK waves. Logos of popular surf brands are included to consider potential collaborations, preferably a smaller UK brand using eco-friendly methods. A blue and green color palette relates to the sea and environment. Additional images show surfboard designs, fins, and waves to represent the surfing culture and potential designs. Photos of litter on beaches demonstrate the key issue SAS is addressing, and an image of the PET recycling process explains how recycled materials could be used to make clothing that reduces beach waste.
Task 5
The document outlines initial ideas for products and campaigns for Surfers Against Sewage, an environmental organization. Idea one is to produce surf-related gear like boards, bags and wax, in collaboration with existing brands to ensure quality. Idea two is a clothing line using recycled materials found on beaches, such as hoodies and t-shirts printed with the logo or ocean graphics. Idea three is an advertising poster to raise awareness of water pollution issues in the UK and solutions.
Task 4 sas factfile
Surfer Against Sewage is a charity founded in 1990 by surfers in Cornwall, England to improve ocean and beach conditions. They campaign for issues like sewage pollution, marine litter, climate change, and toxic chemicals. Some of their impacts include pressuring a water company to extend its use of UV treatment on sewage and organizing beach cleanups. Going forward, they aim to educate the public and influence policymakers to further safeguard coastlines through volunteering, research, and challenging industries to improve standards.
Task 3
The Surfers Against Sewage logo depicts a wave to represent what they are campaigning to save. The colors represent the sea, and the spiral shape symbolizes renewability. The informal logo suits their playful but important message.
The membership form uses images and quotes to promote joining and lists benefits like discounts and alerts. It outlines SAS's campaigns around sewage, waves, litter, climate change, research, education, and regional representatives.
The campaign poster presents surfing's lifespan as ending in 2013 to raise awareness of threats from sewage, litter, and development, urging people to sign their petition to protect waves.
The SAS hoody is made from recycled plastic bottles to help the environment. The
Task 2 aims and considerations sheet
The document discusses research considerations for creating promotional materials for an organization called Surfers Against Sewage (SAS). It identifies looking at 3 existing promotional artifacts to provide inspiration, focusing on elements like layout, color schemes, fonts, and images used. When researching social issues, sensitivity is needed as issues can be personal and emotional. Data availability may be a challenge to overcome. Finished pieces would be displayed and distributed in seaside towns through posters, flyers, emails and other local methods. Funding may be an issue if many people do not care enough about the topic of sewage pollution to support SAS's cause.
Task 1
The document discusses an anti-drink driving campaign. The purpose is to raise awareness and change attitudes about drink driving. The aim is to discourage driving after drinking. Techniques used in the campaign include a bold headline to catch attention, shocking imagery of a covered body after a failed rescue attempt, and informal language to seem less threatening. Statistics show the campaign has been successful, as road accidents and casualties involving alcohol have greatly decreased over 30 years, and attitudes towards drink driving have changed from acceptable to taboo.
Task 3
Understanding clients and their needs is important for marketing success. Techniques like market research and SWOT analyses can help understand markets and identify strengths, weaknesses, opportunities, and threats. The marketing mix consists of the 4 Ps - product, price, place, and promotion. Public relations tools include press releases, media packs, briefings, and interviews which aim to raise awareness and draw attention. Events, endorsements, and merchandising can also be effective marketing strategies.
Task 1
The document provides information about marketing and public relations functions. It defines market research, market analysis, and marketing strategy and explains why they are important. It also discusses the importance of advertising and brand promotion. For public relations, it outlines key message management principles and defines positive publicity, spin, damage limitation, and lobbying. It provides examples for many of the concepts to help explain them.
Task 1
The document provides information about marketing and public relations functions. It defines market research, market analysis, and marketing strategy and explains why they are important. It also discusses the importance of advertising and brand promotion. For public relations, it outlines key message management principles and defines positive publicity, spin, damage limitation, and lobbying. It provides examples for many of the concepts to help explain them.
task 6
The objective is to promote a new jazz artist, Frank Espada, to existing and potential new jazz fans. The goal is to sell 5,000-15,000 copies of Espada's new album, "Try to Laugh", in order to help support the declining contemporary jazz scene. Espada's music draws from classic jazz styles but aims to appeal to modern audiences. The target audience is jazz fans aged 35-55 who enjoy Herbie Hancock and Kurt Elling. Promotional efforts will include live performances, social media outreach, and targeting niche jazz magazines and radio stations.
Task 5
The MP3 player allows users to stream music from Spotify without having to download songs, saving time and effort. It also means users do not have to purchase each song individually. Spotify is cloud-based so songs do not take up device storage. The player is easy to use for searching and creating playlists, and can be used offline with a premium subscription. However, not all songs are on Spotify so it may not suit those with niche music tastes. The player also requires internet access to function unless a premium account is purchased.
Task 4
Shell focuses on delivering high quality fuel for performance and expensive cars. It is endorsed by Ferrari and targets an upper-class audience. Its fuel costs more but provides better performance. For expensive cars that can utilize premium fuel, the value outweighs cheaper options.
Tesco focuses on affordable fuel prices over quality. It targets a wide range of customers, including existing supermarket shoppers. While some argue better-branded fuel is needed for performance cars, Tesco fuel provides good value for most vehicles. Tesco competes with other supermarkets for overall customers and fuel sales.
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EED - The Container Port PERFORMANCE INDEX 2023
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
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task 4 - Mood board
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