SlideShare a Scribd company logo
College Boys
Target Group:
Brand:
Inshorts App
Questionnaire
Day in Life of College Boys
0
2
4
6
8
10
12
7 to 9 am 9 to 11 am 11 to 1 pm 1 to 3 pm 3 to 5 pm 5 to 7 pm 7 to 9 pm 9 to 11 pm 11 to 1 am
Waking Lecture College(noLec) Friends Family Traveling Home
Share of Media Touch points
0
2
4
6
8
10
12
Waking up Traveling College Friends Family Home
Print Television Radio Digital OOH
Daily Activities
15:00-17:00 College (no
Lecture)
13:00-15:00
College(no
lecture)/Lunch
11:00-13:00
College- Lecture
9:00 – 11:00 Travelling to college
1211
10
09
24 23
22
21
20
18
19
06
05
04
03
02
01
08
07
13
14
15
16
17
Daily
activities
OOH /
Digital/
Radio
Digital/Radio
Digital
7:00-9:00
Get up, HH chores,Digital/Prin
t
17:00-19:00 Friends
19:00-21:00
Travelling back home
22:00 – 6:00
Sleep
Digital/Radio
Digital/Rad
io
OOH/
Digital/
Radio
21:00-23:00
Home- Dinner/Spending
time with family
23:00-1:00
Relaxing at home/Family
Time
TV
/Digital
TV /
Digital
Insight For Inshorts APP
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Target group (1)

  • 3. Day in Life of College Boys 0 2 4 6 8 10 12 7 to 9 am 9 to 11 am 11 to 1 pm 1 to 3 pm 3 to 5 pm 5 to 7 pm 7 to 9 pm 9 to 11 pm 11 to 1 am Waking Lecture College(noLec) Friends Family Traveling Home
  • 4. Share of Media Touch points 0 2 4 6 8 10 12 Waking up Traveling College Friends Family Home Print Television Radio Digital OOH
  • 5. Daily Activities 15:00-17:00 College (no Lecture) 13:00-15:00 College(no lecture)/Lunch 11:00-13:00 College- Lecture 9:00 – 11:00 Travelling to college 1211 10 09 24 23 22 21 20 18 19 06 05 04 03 02 01 08 07 13 14 15 16 17 Daily activities OOH / Digital/ Radio Digital/Radio Digital 7:00-9:00 Get up, HH chores,Digital/Prin t 17:00-19:00 Friends 19:00-21:00 Travelling back home 22:00 – 6:00 Sleep Digital/Radio Digital/Rad io OOH/ Digital/ Radio 21:00-23:00 Home- Dinner/Spending time with family 23:00-1:00 Relaxing at home/Family Time TV /Digital TV / Digital