This document describes the target audience for JamesPeel. The primary demographic is males aged teenagers to mid-twenties from lower middle and working class backgrounds. Psychographically, the audience tends to be laid back but passionate about hip hop music and current issues impacting young people.

1. JamesPeel
Target audience
Age –Predominantly, teenagers to mid twenties.
Gender – The main audience would be male.
Social class & Occupation – Lower middle class, working class, non
working.
Psychographics – people that listen to hip hop tend to have similar
personalities and opinions on the world. They tend to be laid back,
however very passionate about music and current affairs affecting
young people.

2. JamesPeel