This document discusses the target audience for a marketing campaign. The audience will be made up of hedonists, aspirers and mainstreamers who seek pleasure from music, fashion and following trends. They aspire to success and are influenced by celebrities. The document does not provide demographic or media details about the target psychographic group.

1. Target Audience:

2. Psychographics:
• The psychographics of the audience will be hedonists, aspirers and
mainstreamers, they look up to other people, they follow the crowd and
like to be in with what everyone else is doing, like the clothes they wear
and the music they listen too. They gain a lot of pleasure from the music
they listen to and the clothes they wear. They also aspire to do well in life
and look up to celebrities to be like them.

3. Demographics:

4. Fashion:

5. Media: