This document discusses how to identify a film's target audience. It prompts the reader to consider who would want to see the film by thinking about the personality, demographics, interests, and characteristics of the anticipated viewers, such as their gender, age range, socioeconomic status, location, race, family status, and special interests. The biggest audience segments are listed as 17-21, 18-34, 25-45, and 25-54 years old.

1. Target Audience

2. Things to think about
• Who would stand in a line to see your film?
• Think about the personality of your audience, what are
they like? Who do you imagine? What do they wear?
• Gender and age range 17-21/18-34 (the biggest
segment of an audience)
• 25-45/ 25-54 / 54+
• Socio-economic status
• Rural/urban
• Race
• Family status
• Theatre goers/special interests (French film, politics,
silent films, dance, visual arts, human rights etc)