The document provides a summary of three videos about creativity and observation. It discusses how observing with new perspectives can lead to new ideas and ways of thinking. Noticing problems or difficulties in business can motivate coming up with creative solutions. Effectively communicating new ideas is also important. Overall, learning to observe differently helps develop skills that foster creativity and the ability to "invent the future."

1. A CRASH COURSE ON CREATIVITY.
JULIO HUMBERTO DEL CASTILLO TAPIA.
STANFORD UNIVERSITY.
OCTOBER 30 DE 2012.

2. ITEM 1. OBSERVATION EXPERIENCE.
ANALYSIS OF THE MOVIES.
In Video Thinking like a Traveler by Tom Kelley.
(Http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2099), observing how
different is key in our life, to create new habits that will contribute to a life with
better physical and mental health; these new behaviors will lead to mental build a
better future. As Tina said at first, referring to Alan Kay with his famous phrase:
"The best way to predict the future is to invent it." We are all inventors of our own
future without a doubt.
We must begin to form and build a
mind that sees it differently so that
the brain becomes super active, to
create you the habit of seeing these
differences, as when you come to a
different country, when it comes to a
different culture and begins to notice
any differences in dress, food,
customs, etc.. It must be the year of
"thinking like a traveler," to reach a higher state of consciousness, allowing us to
find opportunities in those things we will notice differences. Having this concept
clear in our minds and behavior lead us to think as an innovator, but you have to
remember how to capture that information differently, either with notebook,
tablet, PC, camera, etc. Must see and think like a traveler, observation is the
beginning of an idea, which leads to good mental habits that allow us to think and
act differently, to make us creative. Yogi Barrera said: "You can observe a lot by
watching" and Marcel Prost said: "The real act of discovery is not in finding new
lands but in seeing with new eyes." We must begin, the more time passes, the
harder it is conditioned this model is suggested. The eyes that we are the same,

3. but not focused to see the opportunities that are, in observing the different, to
create that opportunity that can bring many economic and spiritual riches.
Tom Kelly in the video field observations with new eyes.
(Http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2100), he cites
research field that performs for a company that manufactures toothbrushes, was
asked what was to design a toothbrush that would accommodate actual conditions
of mouth care in children. His first step was to field observation, to sharpen the
senses and observe the behavior of children brushing their teeth and then look for
a toothbrush design that suited the kids
really, (You can observe a lot by watching).
That design had to be made of actual
observation in the functional part of the
brush and their interaction in the physical,
more accurately the movement of the hands
of children and posture to enter the brush
in his mouth. This allowed him to propose
solutions to problems or inconveniences presented by the child when brushing
your teeth, and allowed him to design a toothbrush thick and fluffy and not one
like the one used in the form of brush and thin. The success and effectiveness of
the new design, which showed sales in the next 18 months. This shows the
mentality of observing and thinking like a traveler, let good foundation in our
brain, to create new ways of thinking and acting.

4. In the video finding the opportunity in the rain, David Friedberg.
(Http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2791), shows how a
mind acquires knowledge, you can watch and see some difficulties in any sector of
business, whose difficulty is caused by environmental problems, in this case the
winter. He, going for a bike rental business, which is closed because of the rain,
wondering how not to lose your business open? At the time David Friedberg is
studying finance. With what you see
and what they learned, makes a
number of iterations that allow you to
think, and sees a business. Sell
insurance to cover these threats for
employers. What else is looking:
information sector insurers,
government entities that keep statistics
of how much money foregone business, because of the calamities that produces
rain or bad weather, and technologies available to predict environmental
phenomena . With this observation and studies, build an insurance business, to sell
to business owners, allowing them to get through a policy, a payment of potential
future losses due to environmental problems.
CONCLUSIONS three videos.
• Making an intersection of the three previous summaries of the videos, we
could say that, knowing how to learn new ways of looking, we take new
ways of thinking, because they are new knowledge that will give us some
skills and abilities that we can handle with our attitude, that attitude must
be creative, to produce new things, new products, new goods, new
business, they are original, adaptable and successful.

5. • Observation of negative experiences in business that we observe, we can
motivate their solution, they are but we have to exploit opportunities. You
have to use that creative talent in the field that one unfolds, because there
are more developed our skills, and allow us to give you a quality idea
developed.
• This can allow us to reach into the Startup Strategy, to find potential
customers, who agree with the vision of the creative genius of a new or
existing business, but more effective. The validation of customers are proof
that the business can be repeatable and scalable. With customers seeking
sales channels to scale new business and the company continues to seek
new business running validated (Steven Black).
• These new ways of looking for better thinking, we open the way to new
adventures, to be bolder and find a number of alternatives and new
solutions, using the imagination to go beyond reality that we were feeling.
• The preliminary learned, does not think we close in, nor to restrict the
possible solutions, to seek answers beyond the conventional.
• These changes we can bring to our lives, changed our current habits one
better, make us more organized, planned, logical, analytical, detail oriented
and creative.
• The problems observed, leading to arouse curiosity, to experience in an
intuitive, spontaneous, fanciful or scientifically, to give acceptable answers,
validity and successful.
• From a cognitive standpoint, the problems observed, our consciousness
will develop much more our qualities, skills and intuitive abilities. Our
imagination will seek a growth trend.

6. • Intellectual curiosity, will come out.
• The courage, tenacity and passion, entered to play in the project and this
brings us to improve our self-esteem.
•-There are answers, when no-questions, noting the problems in reality,
seek the solution brings intellectual curiosity. Intellectual curiosity, does an
investigation, to prosecute the various concepts. The habits of reflection,
are born, to perceive the unseen to the naked eye.
• Looking at the problems we must provide solutions, you need to talk to
people who know and seek information relevant entities, which provide
good material for case studies and papers valid.
• It should be able to take the bright idea, ingenuity, creativity, the external
reality of the mental sphere pass the physical realm.
• If creativity is the new with the valuable, it is good to know how to
communicate the new, in all videos communicates the solution, is disclosed.

7. ITEM 2. REFLECTIONS ON OBSERVATION EXPERIENCE
The findings of six stores.
The stores chosen were:
1. CARREFOUR, large-area superstore.
A shop of electronic doors, close and open with motion sensors; reflects
what the input means, notice large letters, where the colors blend well,
good finish ceiling, floors and walls of very good lighting ; staff to
handle, background music and merchandise and consistent enough.
From the entrance you can see the products, and reveal costume
because Halloween party; shows promotions.
They notice all kinds of clients age, boosters and impellers, as direct
employees of the business, address customer and explain the price
recommendations. There are tasting products.

8. The vendors and store personnel in uniform, driving average age of
customers and invite promotions by emails and social networks. A
mistake is that the cash registers are 17 and half always work, making it
very time consuming to remove, like young people who pack the goods
are few and not in all cases, so the cashier has to pack, making it
delayed the process in the store.
2. HOME CENTER, Shop for the construction, hardware and
appliance store.
A shop of electronic doors, close and open with motion sensors; reflects
what the input means, notice large letters, where the colors blend well,
good finish ceiling is discovered, are appreciated air conditioning ducts ,
floors and walls in good quality with very good lighting, enough staff to
care for and well presented, background music and merchandise and

9. consistent enough. From the entrance you can see the products, and
reveal the decoration and advertising of Christmas articles, sample
promotions on billboards located in the hallways.
Noticeable clients of all kinds of age, most of the construction sector, the
boosters
and Impellers, as direct employees of the business, address customer
and explain the price recommendations. There are several corridors
promotion.
Not enough cash, which makes seeing long lines of customers to cancel.
3. PUMA, Sports Store.
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10. When the doors are open bequeath where they serve and address
customer care is superb, show new products, promotions. Advertising
sight, background music, good environmentally impeccable decor,
uniformed, background music, good interior space and very good
finishes on floor and walls. They lack promote more sports clubs and
take statistics on age, sex of the people who come to the mall where it
is established.
4. ADIDAS.
When the doors are open bequeath where they serve and address
customer care is superb, show new products, promotions. Advertising in
sight, music background, environmentally impeccable good decoration,
with uniformed personnel, background music, good interior space and
very good finishes on floor and walls. The ceiling plays with Adidas logo
colors, good lighting. They lack promote more sports clubs and take
statistics on age, sex of the people who come to the mall where it is
established. Care staff is girls who are close fitting Lycra and good
body.

11. 5. E P K, children's clothing store.
Excellent in all, without comment.
6. TENNIS
Excellent, no comment.
FIN.