Taos the high road

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The High Road brand conducted research on competitors and target audiences. It developed a brand philosophy of being authentic, palpable, and holistic. Creative concepts were developed to elevate customers' journeys, including a final logo and tagline. Various print and digital marketing materials were created to promote the brand and an upcoming Amazing Race event.

Alexis Powell
Michael Levine
Taylor Buckley
Casey Lederman
Emily Renne

The High Road
Nashville, TN
Portland, OR
Competitive Analysis

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Sincerely,
Taylor Levine
Taylor Levine
Visit us: www.thehigroadnm.com Drop us a line: 505-726-9500 @ TheHighRoadNM
The High Road To Taos
Stationery & Business Cards

Digital Materials
Standard Banner
Interactive Skyscraper

Special event: The Amazing Race
The RACe is
STARTING
ARE YOU IN?
JULY 5-10, 2017www.HighRoadNM.com
The RACe is
STARTING
ARE YOU IN?
JULY 5-10, 2017www.HighRoadNM.com
The RACe is
STARTING
ARE YOU IN?
JULY 5-10, 2017www.HighRoadNM.com
Promotional Posters

The Event
What is it?
Promotions
Event Analysis

Action Sports Events:
Competitive Analysis

Competing Amazing Race Events:
Competitive Analysis

ELEVATE YOUR JOURNEY
TO THE NEXTO
EXTREME
A p p l y T o d a y
Email Blast Graphic

No matter where you live, roads are treacherous. No matter what motivates you, you must find a way to keep your cool in traffic. When we’re not at peace, we’re prone to make mistakes. When you’re at peace, you’re powerful. Change your confession about traffic. Stop saying, “I hate traffic.” Here’s why. What we say has powerful impact on what we experience in life. Let’s say it with a smile, “I love traffic!” See, it wasn’t too hard was it? The more you say it, the more you’ll believe it. The more you believe, the less traffic will have a negative impact on you.

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Taos the high road

1. Alexis Powell Michael Levine Taylor Buckley Casey Lederman Emily Renne

2. Brand Analysis

3. The High Road Nashville, TN Portland, OR Competitive Analysis

4. SWOT Analysis

5. Target Audience Analysis

6. According to Other Marketing Perspectives: - “The High Road to Taos is a back-country, scenic route between Santa Fe and Taos leading visitors through 48 miles of high desert, mountains, forests, small farms, Description of the Brand: Goal Brand Philosophy: Authentic Palpable Holistic Brand Promise: Current Brand Description

7. Creative Concepts

8. Elevate yourjourney. Final logo & Tagline

9. Lorem ipsum dolor sit amet, persius pericula adversarium sit et, eos no nibh case lobortis. Vidisse urbanitas persecuti in pro. Nec dolorum similique ne, mutat semper inciderint et eam. Et civibus offendit voluptua mea, eu has idque minimum de niebas. Id viris numquam mediocritatem sit, usu omittam singulis at. An regione lobortis senserit pri. Mutat indoctum mea id, ut mel errem facilisi facilisis, ut quo illud simul. Quo saepe aliquam apei- rian ne, duo ne dicunt everti, quem intellegat interpretaris eu pri. Per no congue alienum nominati, vel ut dolorum scriptorem, mea ut latine pertinax tincidunt. Vix laoreet inciderint concludaturque et, aeterno discere appareat et qui. Id mei disputando ac- commodare intellegebat. At aeque inermis ius, ex usu quem simul putant, usu ex error ludus libris. Usu ad dissentiet delicatissimi. Nec ut veniam mucius. Vis torquatos maiestatis philosophia ad. Paulo erent invidunt at nec. At incorrupte de nitionem vel, usu fuisset delicatissimi in. Vel cu quod ullum aliquando, oratio commune philosophia usu et, his amet nisl nusquam ex. Qui no nemore virtute. Vim possim saperet ceteros ut, sea et ornatus vulputate moderatius. Et eos viris diceret interpretaris. Sed at volutpat appellantur, mediocrem consetetur ex vel. In euismod omnesque sea, albucius indoctum quaerendum an vis. Eu quo equidem ceteros, ius neIn euismod omnesque sea, albucius indoctum quaerendum an vis. Eu quo equidem ceteros, ius ne agam timeam vivendum. Purto prima tractatos vix no, an utamur voluptatum sea, eu cum aeterno docendi consequat. Quo ut eros omnesque deserunt, ut putent quodsi doctus nam. Simul essent aliquid pro cu. Ad nisl salutatus molestiae est, ex ius paulo appetere. Sincerely, Taylor Levine Taylor Levine Visit us: www.thehigroadnm.com Drop us a line: 505-726-9500 @ TheHighRoadNM The High Road To Taos Stationery & Business Cards

10. Stationery Envelopes

16. Digital Materials Gif Leaderboard

17. Digital Materials Standard Banner Interactive Skyscraper

18. Special event: The Amazing Race The RACe is STARTING ARE YOU IN? JULY 5-10, 2017www.HighRoadNM.com The RACe is STARTING ARE YOU IN? JULY 5-10, 2017www.HighRoadNM.com The RACe is STARTING ARE YOU IN? JULY 5-10, 2017www.HighRoadNM.com Promotional Posters

19. The Event What is it? Promotions Event Analysis

20. SWOT Analysis

21. Action Sports Events: Competitive Analysis

22. Competing Amazing Race Events: Competitive Analysis

23. Target Audience Analysis

24. Event Logo

25. ELEVATE YOUR JOURNEY TO THE NEXTO EXTREME A p p l y T o d a y Email Blast Graphic

26. Citations

27. Citations