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Tanishq is a prominent Indian jewelry brand established in the 1990s as a division of Titan Company Limited. Titan, part of the Tata Group conglomerate, entered the jewelry business to earn foreign currency needed to import components for their watch business, as India was experiencing a foreign exchange crisis at the time. Indian-made jewelry had strong demand abroad and was a major foreign currency earner supported by the government, making it an attractive new business line for Titan.
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TITAN
The document discusses the history and growth of Titan, an Indian conglomerate. It notes that Titan was founded in 1984 as a joint venture to enter the watch market in India. Titan revolutionized the market by making quartz watches central to its strategy. While Titan faced competition from unorganized players and HMT, it launched the successful lower-cost Sonata brand, though this hurt its premium Titan brand image over time. Titan addressed this by carefully segmenting the market and developing multiple sub-brands. It has since diversified into jewelry under Tanishq and eyewear, and is exploring expanding its Fastrack brand into accessories.
RATAN TATA
Ratan Tata is an Indian industrialist and former chairman of Tata Sons, a position he held from 1990 to 2012. Under his leadership, Tata Group expanded significantly through international acquisitions, transforming from an India-centric company into a global business. He is recognized for his leadership and role in Tata Group's success, especially after economic liberalization in the 1990s. Ratan Tata retired in 2012 and continues his philanthropic work through charitable trusts.
Titan company ltd
about titan comPANY LTD .
ABOUT TITAN
ABOUT OWNER / FOUNDER
ITS PAST
JOURNEY
PRESENT
ITS PRODUCT
Titan ppt
Titan is India's largest manufacturer of watches and jewellery. It has manufacturing facilities in Hosur, Dehradun, Baddi, Roorkee, and Goa. Titan produces over 12 million watches per year under brands like Titan, Fastrack, Sonata, and Xylys. Its jewellery brand Tanishq is the largest jewellery brand in India. Titan also has eye wear and precision engineering divisions. It markets products in over 30 countries with a focus on the Middle East and Asia Pacific regions. Titan is part of the large Tata Group and aims to expand its product portfolio and global presence further.
Titan industries
Titan Industries is a joint venture between the Tata Group and TIDCO established in 1984 to manufacture watches in India. It has since expanded to also produce jewelry, eyewear, and precision engineering components. Titan is now the world's fifth largest watch manufacturer and India's largest watch brand, selling watches in over 32 countries under brands like Fastrack, Sonata, and Titan. It also owns the leading jewelry brand Tanishq and eyewear brand Titan Eye+. Titan has grown to have a dominant market share in India and has potential for further international expansion.
Titan Watches
Titan was established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. It is India's largest manufacturer and retailer of watches and jewellery. Titan has over 60% market share in the domestic watch and jewellery market. It operates various watch brands like Sonata, Fastrack, and Titan Edge. Titan's marketing strategy focuses on providing international quality products with Indian designs at competitive prices through extensive advertising and specialized retail shops. A SWOT analysis found that Titan's strengths include its stylish designs, exclusive products, and contribution from owned brands and retail operations, while weaknesses include pricing of high-end products and threats from global competitors.
Shreeya Fashion
Shreeya Fashion is a textile company based in Surat, India that was founded in 2000. It manufactures, trades, and deals in a wide range of textiles under its own brand. The company works with artists and craftspeople with over 20-30 years of experience to design unique products. Shreeya Fashion sells its products via wholesalers and distributors to over 2000 retailers across India. It has also established its own brand "Riti Riwaaz" through partnerships with major retailers in India and abroad. The company is known for providing high quality sarees, dress materials, and other textile products to discerning customers.
Titan
Titan Company Limited is an Indian company established in 1984 as a joint venture between the TATA Group and Tamil Nadu Industrial Development Corporation. It manufactures watches, jewellery, eyewear, and fragrances. Titan launched its Titan brand in 1987 and expanded into jewellery in 1996 and eyewear in 2007. It is now divided into four divisions and owns various brands like Titan, Tanishq, Fastrack, and Titan Eye+.
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TITAN
The document discusses the history and growth of Titan, an Indian conglomerate. It notes that Titan was founded in 1984 as a joint venture to enter the watch market in India. Titan revolutionized the market by making quartz watches central to its strategy. While Titan faced competition from unorganized players and HMT, it launched the successful lower-cost Sonata brand, though this hurt its premium Titan brand image over time. Titan addressed this by carefully segmenting the market and developing multiple sub-brands. It has since diversified into jewelry under Tanishq and eyewear, and is exploring expanding its Fastrack brand into accessories.
RATAN TATA
Ratan Tata is an Indian industrialist and former chairman of Tata Sons, a position he held from 1990 to 2012. Under his leadership, Tata Group expanded significantly through international acquisitions, transforming from an India-centric company into a global business. He is recognized for his leadership and role in Tata Group's success, especially after economic liberalization in the 1990s. Ratan Tata retired in 2012 and continues his philanthropic work through charitable trusts.
Titan company ltd
about titan comPANY LTD .
ABOUT TITAN
ABOUT OWNER / FOUNDER
ITS PAST
JOURNEY
PRESENT
ITS PRODUCT
Titan ppt
Titan is India's largest manufacturer of watches and jewellery. It has manufacturing facilities in Hosur, Dehradun, Baddi, Roorkee, and Goa. Titan produces over 12 million watches per year under brands like Titan, Fastrack, Sonata, and Xylys. Its jewellery brand Tanishq is the largest jewellery brand in India. Titan also has eye wear and precision engineering divisions. It markets products in over 30 countries with a focus on the Middle East and Asia Pacific regions. Titan is part of the large Tata Group and aims to expand its product portfolio and global presence further.
Titan industries
Titan Industries is a joint venture between the Tata Group and TIDCO established in 1984 to manufacture watches in India. It has since expanded to also produce jewelry, eyewear, and precision engineering components. Titan is now the world's fifth largest watch manufacturer and India's largest watch brand, selling watches in over 32 countries under brands like Fastrack, Sonata, and Titan. It also owns the leading jewelry brand Tanishq and eyewear brand Titan Eye+. Titan has grown to have a dominant market share in India and has potential for further international expansion.
Titan Watches
Titan was established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. It is India's largest manufacturer and retailer of watches and jewellery. Titan has over 60% market share in the domestic watch and jewellery market. It operates various watch brands like Sonata, Fastrack, and Titan Edge. Titan's marketing strategy focuses on providing international quality products with Indian designs at competitive prices through extensive advertising and specialized retail shops. A SWOT analysis found that Titan's strengths include its stylish designs, exclusive products, and contribution from owned brands and retail operations, while weaknesses include pricing of high-end products and threats from global competitors.
Shreeya Fashion
Shreeya Fashion is a textile company based in Surat, India that was founded in 2000. It manufactures, trades, and deals in a wide range of textiles under its own brand. The company works with artists and craftspeople with over 20-30 years of experience to design unique products. Shreeya Fashion sells its products via wholesalers and distributors to over 2000 retailers across India. It has also established its own brand "Riti Riwaaz" through partnerships with major retailers in India and abroad. The company is known for providing high quality sarees, dress materials, and other textile products to discerning customers.
Titan
Titan Company Limited is an Indian company established in 1984 as a joint venture between the TATA Group and Tamil Nadu Industrial Development Corporation. It manufactures watches, jewellery, eyewear, and fragrances. Titan launched its Titan brand in 1987 and expanded into jewellery in 1996 and eyewear in 2007. It is now divided into four divisions and owns various brands like Titan, Tanishq, Fastrack, and Titan Eye+.
Brand Audit-TITAN
This document is a brand audit report on Titan watches submitted by a group of students from Section B of Great Lakes Institute of Management. It provides a history of Titan since its inception in 1984 as a joint venture between Tata Group and TIDCO. It discusses Titan's product attributes, brand portfolio, communication, pricing, distribution, customer knowledge, sources of brand equity, and position in brand ratings. It also evaluates Titan's brand architecture, hierarchy, fit within its portfolio, and growth strategies. The report concludes with recommendations.
Titan world presentation
Titan Industries began in 1984 as a joint venture between TATA Group and Tamil Nadu Development Corporation. Titan segmented the market and developed several sub-brands like Fastrack, Sonata, and Xylys. Titan has a diverse brand portfolio targeting various consumer segments with watches priced between Rs. 550 to Rs. 15,000. Some key sub-brands include Fastrack targeting youth, Titan for upper middle class, and Xylys for upwardly mobile professionals. Titan has also extended its brands into other product categories and launched new brands like Tanishq in jewelry.
Growth strategies of TATA Group
Tata Group was founded in 1868 and has grown to become a large conglomerate with over 300 subsidiaries through both organic and inorganic growth strategies. Under Ratan Tata's leadership from 1981 to 2012, the group expanded into new markets, technologies, and customers organically. It also grew inorganically through numerous acquisitions across various industries globally like Tetley Tea, Corus Steel, and Jaguar Land Rover. While both organic and inorganic growth benefited the group, they also presented challenges in integrating businesses and maintaining a cohesive brand.
Titan Watches
Titan is an Indian company incorporated in 1984 that operates in the consumer products sector, specializing in jewelry and watches. Its jewelry segment accounts for 77.3% of sales while watches make up 17.31%. In 2015-16, Titan's total sales were Rs. 11,295.74 crores, a 5.4% decline from the previous year due to a downturn in the jewelry market. Meanwhile, its watch business grew 1.7%. Titan has a 55-60% market share in India and exports to over 40 countries. It faces competition from international brands like Timex and Casio but maintains strength through its large retail network and brand recognition.
Titan retail management ankita
Titan follows a retail strategy focused on four customer segments with different price points and brands. It uses multiple retail formats including branded showrooms, dealerships, and multi-brand stores. Titan builds sustainable competitive advantages through innovative design, strong branding of its portfolio of brands, and strategic retail positioning of each brand. It pursues growth through market penetration tactics like advertising, promotions, distribution expansion, and entering new price segments.
Titan presentation
- The group members for the project are Sara Pore, Rutuja Dicholkar, Saburi Shirodkar, Rohan Ambdoskar, Sumesh Kanekar, and Soham Mayekar.
- Titan was established in 1984 as a joint venture between Tata Group and TIDCO and is now the world's fifth largest wristwatch manufacturer.
- Titan operates in various areas of business including watches, jewellery, eyewear, and precision engineering. Some of its key brands are Fastrack, Sonata, Titan Eye Plus, and Tanishq.
Case study titan (1)
Titan is India's largest watch manufacturer with 60% market share. It introduced quartz technology watches with international styling in 1987, shifting watches from functional products to fashion accessories. Titan focused on brand marketing, establishing exclusive showrooms and appointing Aamir Khan as brand ambassador to appeal to various age groups. It introduced multiple brands like Sonata and Fastrack at different price points to target various segments. Titan aims to maintain its reputation for quality, expand into designer watches, and tap the rural market while staying ahead of competition.
TITAN WATCHES- A case study
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
Tanishq ppt
Jewelry in ancient India evolved from simple beads made of soft stone or shells in the early Harappan period to include metals like bronze, copper, silver, and gold as metallurgy developed. Examples of early jewelry can be seen on artifacts like the statue of the Dancing Girl of Mohenjo-Daro. As India's mineral wealth became known, foreigners started invading India for trade. Jewelry had great status among Indian royalty and Maharajas, and their collections reflected their wealth. Gold and silver were considered sacred in Hindu beliefs and played an important role in marriages, which were the biggest celebrations in Indian culture.
strategic management on tanishq
This document provides an analysis of the gems and jewellery industry in India and focuses on Tanishq as a leading jewellery brand. It discusses that the Indian gems and jewellery market size is $25 billion and gold imports increased significantly from 2011 to 2012. Tanishq was launched in 1994 and now has over 160 stores across India. The document outlines Tanishq's vision, mission and analyses their strengths, weaknesses, opportunities and threats. It also examines their business model, strategies and proposes introducing children's cartoon character jewellery to target a new customer segment.
Copy of tanishq presentation
Tanishq is India's largest jewelry retail chain with over 100 stores across the country. It was launched in 1995 targeting western consumers but later shifted to traditional Indian designs and lower price points to appeal to mass market. Key strategies included launching 22 karat gold, traditional design focused campaigns, installing karat meters to ensure purity, and the seven stone concept to overcome perceptions of being western. Tanishq segments customers based on income, lifestyle, geography and tailors designs and stores accordingly. It positions itself as a premium branded jewelry retailer offering innovative designs at reasonable price points.
Integrated marketing Communication TANISHQ
Tanishq pioneered branded jewellery in India in 1995. It introduced concepts like purity certification and standardized pricing. Tanishq uses a variety of marketing strategies including owned retail stores, advertising, celebrity endorsements, and digital campaigns. It sponsors events and runs promotional contests to engage customers. Tanishq's marketing emphasizes trust, luxury, and tradition to position itself as a premier branded jewellery retailer in India.
Tanishq
Tanishq is India's largest jewellery brand, launched in 1995 by Titan. It initially struggled, making losses from 1995-1998. By introducing innovations like a karat meter to test purity and professional retail stores, Tanishq transformed the industry. It implemented strategies like standardized pricing, frequent design changes, and linking to gold price indexes. These changes helped Tanishq become the largest overseas jewellery chain in the US by 2001 and transform the Indian jewellery market. Going forward, Tanishq aims to focus on customers, ethics, IT investments, and global branding to further boost sales.
Tanishq
Group 1 consists of Pragathi, Subha, Jaideep, Preeti, and Gayatri, Afsal. The document provides an overview of Titan Company including its establishment in 1984, expansion into watches and jewelry in 1994, and the launch of its jewelry brand Tanishq. It discusses Titan's marketing mix of product, price, place, and promotion. It also covers Titan's customer services, segmentation and positioning strategies, and its turnaround story after an unsuccessful initial launch. Finally, it performs a SWOT analysis of Titan's strengths, weaknesses, opportunities, and threats.
Tanishq ‘s New Destination Stores Strategy.ppt final 1
Tanishq is India's largest jewelry retailer with over 40% market share in the branded jewelry segment. It has 117 stores across 70 cities, primarily located in high street areas. Last year, Tanishq had over 1.5 million customers. The company aims to expand its retail footprint and increase annual sales to Rs. 30 billion by 2010 by opening 17 more stores, focusing on large formats over 4,000 sq ft. Tanishq will launch new regional wedding collections and formats to better serve customers across India.
Tanishq Brand Analysis - By Anand
Tanishq is India's largest jewelry brand, started in 1995. It has over 1200 retail stores and annual sales of Rs. 1200 crores. Tanishq targets the mid-premium jewelry segment and offers 22k gold jewelry with diamonds and precious stones. It aims to promote gold as a symbol of glamour and investment through innovative formats like its karat meter purity-testing device and professional retail environment.
Tata power ppt
The Tata Group is a large Indian multinational conglomerate holding company headquartered in Mumbai, India. It comprises over 100 operating companies in seven business sectors which have established operations in more than 85 countries worldwide. The Tata Group was founded in 1868 by Jamsetji Tata and has grown significantly over the years to become one of the largest private sector business conglomerates in India.
Tata indian yet global
The Tata Group is an Indian multinational conglomerate founded in 1868 and headquartered in Mumbai, India. It has interests in communications, engineering, energy, materials, services, and consumer products. The Tata Group operates in more than 80 countries across six continents and exports products to 80 nations. It comprises 114 companies across eight business sectors, with 27 publicly listed. The Tata Group is one of the largest companies in India by market capitalization and revenue.
Ratan Tata-1.pptx
Ratan Tata is the former chairman of Tata Group, one of India's largest conglomerates. He joined Tata in 1962 and became chairman in 1991. During his tenure, Tata Group expanded globally through strategic acquisitions and diversified into various sectors. Some of his major achievements include launching India's cheapest car Tata Nano, acquiring Jaguar Land Rover, Corus Steel and VSNL. He is credited with transforming Tata Group into a global brand. Ratan Tata stepped down as chairman in 2012 at age 75 but remains committed to the growth of the company through his leadership and vision. He is an internationally renowned business leader recognized for his business acumen and emphasis on ethics.
Tata ppt
The document provides details about Ratan Tata and the Tata Group. It mentions that Ratan Tata has been the Chairman of Tata Sons, the promoter company of the Tata group, since 1991. During his tenure, the group's revenues have grown significantly and it now has operations in over 80 countries across six continents. The Tata Group comprises over 90 operating companies in seven business sectors including communications, engineering, materials, services, energy, and consumer products.
ratan tata
Ratan Tata is the former Chairman of Tata Group, one of India's largest conglomerates. He had a long and successful career leading the Tata Group, bringing it into new industries and making major acquisitions. As a leader, he displayed traits of being visionary, taking risks, and having the ability to inspire others. Some of his major achievements include launching new Tata vehicles, acquiring Tetley Tea and Corus Steel, and expanding Tata Consultancy Services. While a democratic and transformational leader, he also took an autocratic approach during large acquisitions. Despite initial criticism of some deals, they proved very successful in the long run.
tata grouo.pptx
Tata Group is an Indian multinational conglomerate founded in 1868 and headquartered in Mumbai, India. It operates in over 100 countries across seven business sectors - communications, engineering, materials, services, energy, consumer products, and chemicals. The Tata Group owns many well-known companies such as Tata Motors, Tata Steel, Tata Consultancy Services, Tata Global Beverages, Tata Chemicals, and more. It is India's largest private sector employer with over 400,000 employees. The Tata Group has expanded significantly over the years through both organic growth and acquisitions of foreign companies.
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Brand Audit-TITAN
This document is a brand audit report on Titan watches submitted by a group of students from Section B of Great Lakes Institute of Management. It provides a history of Titan since its inception in 1984 as a joint venture between Tata Group and TIDCO. It discusses Titan's product attributes, brand portfolio, communication, pricing, distribution, customer knowledge, sources of brand equity, and position in brand ratings. It also evaluates Titan's brand architecture, hierarchy, fit within its portfolio, and growth strategies. The report concludes with recommendations.
Titan world presentation
Titan Industries began in 1984 as a joint venture between TATA Group and Tamil Nadu Development Corporation. Titan segmented the market and developed several sub-brands like Fastrack, Sonata, and Xylys. Titan has a diverse brand portfolio targeting various consumer segments with watches priced between Rs. 550 to Rs. 15,000. Some key sub-brands include Fastrack targeting youth, Titan for upper middle class, and Xylys for upwardly mobile professionals. Titan has also extended its brands into other product categories and launched new brands like Tanishq in jewelry.
Growth strategies of TATA Group
Tata Group was founded in 1868 and has grown to become a large conglomerate with over 300 subsidiaries through both organic and inorganic growth strategies. Under Ratan Tata's leadership from 1981 to 2012, the group expanded into new markets, technologies, and customers organically. It also grew inorganically through numerous acquisitions across various industries globally like Tetley Tea, Corus Steel, and Jaguar Land Rover. While both organic and inorganic growth benefited the group, they also presented challenges in integrating businesses and maintaining a cohesive brand.
Titan Watches
Titan is an Indian company incorporated in 1984 that operates in the consumer products sector, specializing in jewelry and watches. Its jewelry segment accounts for 77.3% of sales while watches make up 17.31%. In 2015-16, Titan's total sales were Rs. 11,295.74 crores, a 5.4% decline from the previous year due to a downturn in the jewelry market. Meanwhile, its watch business grew 1.7%. Titan has a 55-60% market share in India and exports to over 40 countries. It faces competition from international brands like Timex and Casio but maintains strength through its large retail network and brand recognition.
Titan retail management ankita
Titan follows a retail strategy focused on four customer segments with different price points and brands. It uses multiple retail formats including branded showrooms, dealerships, and multi-brand stores. Titan builds sustainable competitive advantages through innovative design, strong branding of its portfolio of brands, and strategic retail positioning of each brand. It pursues growth through market penetration tactics like advertising, promotions, distribution expansion, and entering new price segments.
Titan presentation
- The group members for the project are Sara Pore, Rutuja Dicholkar, Saburi Shirodkar, Rohan Ambdoskar, Sumesh Kanekar, and Soham Mayekar.
- Titan was established in 1984 as a joint venture between Tata Group and TIDCO and is now the world's fifth largest wristwatch manufacturer.
- Titan operates in various areas of business including watches, jewellery, eyewear, and precision engineering. Some of its key brands are Fastrack, Sonata, Titan Eye Plus, and Tanishq.
Case study titan (1)
Titan is India's largest watch manufacturer with 60% market share. It introduced quartz technology watches with international styling in 1987, shifting watches from functional products to fashion accessories. Titan focused on brand marketing, establishing exclusive showrooms and appointing Aamir Khan as brand ambassador to appeal to various age groups. It introduced multiple brands like Sonata and Fastrack at different price points to target various segments. Titan aims to maintain its reputation for quality, expand into designer watches, and tap the rural market while staying ahead of competition.
TITAN WATCHES- A case study
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
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Tanishq ppt
Jewelry in ancient India evolved from simple beads made of soft stone or shells in the early Harappan period to include metals like bronze, copper, silver, and gold as metallurgy developed. Examples of early jewelry can be seen on artifacts like the statue of the Dancing Girl of Mohenjo-Daro. As India's mineral wealth became known, foreigners started invading India for trade. Jewelry had great status among Indian royalty and Maharajas, and their collections reflected their wealth. Gold and silver were considered sacred in Hindu beliefs and played an important role in marriages, which were the biggest celebrations in Indian culture.
strategic management on tanishq
This document provides an analysis of the gems and jewellery industry in India and focuses on Tanishq as a leading jewellery brand. It discusses that the Indian gems and jewellery market size is $25 billion and gold imports increased significantly from 2011 to 2012. Tanishq was launched in 1994 and now has over 160 stores across India. The document outlines Tanishq's vision, mission and analyses their strengths, weaknesses, opportunities and threats. It also examines their business model, strategies and proposes introducing children's cartoon character jewellery to target a new customer segment.
Copy of tanishq presentation
Tanishq is India's largest jewelry retail chain with over 100 stores across the country. It was launched in 1995 targeting western consumers but later shifted to traditional Indian designs and lower price points to appeal to mass market. Key strategies included launching 22 karat gold, traditional design focused campaigns, installing karat meters to ensure purity, and the seven stone concept to overcome perceptions of being western. Tanishq segments customers based on income, lifestyle, geography and tailors designs and stores accordingly. It positions itself as a premium branded jewelry retailer offering innovative designs at reasonable price points.
Integrated marketing Communication TANISHQ
Tanishq pioneered branded jewellery in India in 1995. It introduced concepts like purity certification and standardized pricing. Tanishq uses a variety of marketing strategies including owned retail stores, advertising, celebrity endorsements, and digital campaigns. It sponsors events and runs promotional contests to engage customers. Tanishq's marketing emphasizes trust, luxury, and tradition to position itself as a premier branded jewellery retailer in India.
Tanishq
Tanishq is India's largest jewellery brand, launched in 1995 by Titan. It initially struggled, making losses from 1995-1998. By introducing innovations like a karat meter to test purity and professional retail stores, Tanishq transformed the industry. It implemented strategies like standardized pricing, frequent design changes, and linking to gold price indexes. These changes helped Tanishq become the largest overseas jewellery chain in the US by 2001 and transform the Indian jewellery market. Going forward, Tanishq aims to focus on customers, ethics, IT investments, and global branding to further boost sales.
Tanishq
Group 1 consists of Pragathi, Subha, Jaideep, Preeti, and Gayatri, Afsal. The document provides an overview of Titan Company including its establishment in 1984, expansion into watches and jewelry in 1994, and the launch of its jewelry brand Tanishq. It discusses Titan's marketing mix of product, price, place, and promotion. It also covers Titan's customer services, segmentation and positioning strategies, and its turnaround story after an unsuccessful initial launch. Finally, it performs a SWOT analysis of Titan's strengths, weaknesses, opportunities, and threats.
Tanishq ‘s New Destination Stores Strategy.ppt final 1
Tanishq is India's largest jewelry retailer with over 40% market share in the branded jewelry segment. It has 117 stores across 70 cities, primarily located in high street areas. Last year, Tanishq had over 1.5 million customers. The company aims to expand its retail footprint and increase annual sales to Rs. 30 billion by 2010 by opening 17 more stores, focusing on large formats over 4,000 sq ft. Tanishq will launch new regional wedding collections and formats to better serve customers across India.
Tanishq Brand Analysis - By Anand
Tanishq is India's largest jewelry brand, started in 1995. It has over 1200 retail stores and annual sales of Rs. 1200 crores. Tanishq targets the mid-premium jewelry segment and offers 22k gold jewelry with diamonds and precious stones. It aims to promote gold as a symbol of glamour and investment through innovative formats like its karat meter purity-testing device and professional retail environment.
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Tanishq ‘s New Destination Stores Strategy.ppt final 1
Tanishq ‘s New Destination Stores Strategy.ppt final 1
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The Tata Group is an Indian multinational conglomerate founded in 1868 and headquartered in Mumbai, India. It has interests in communications, engineering, energy, materials, services, and consumer products. The Tata Group operates in more than 80 countries across six continents and exports products to 80 nations. It comprises 114 companies across eight business sectors, with 27 publicly listed. The Tata Group is one of the largest companies in India by market capitalization and revenue.
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Ratan Tata is the former chairman of Tata Group, one of India's largest conglomerates. He joined Tata in 1962 and became chairman in 1991. During his tenure, Tata Group expanded globally through strategic acquisitions and diversified into various sectors. Some of his major achievements include launching India's cheapest car Tata Nano, acquiring Jaguar Land Rover, Corus Steel and VSNL. He is credited with transforming Tata Group into a global brand. Ratan Tata stepped down as chairman in 2012 at age 75 but remains committed to the growth of the company through his leadership and vision. He is an internationally renowned business leader recognized for his business acumen and emphasis on ethics.
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The document provides details about Ratan Tata and the Tata Group. It mentions that Ratan Tata has been the Chairman of Tata Sons, the promoter company of the Tata group, since 1991. During his tenure, the group's revenues have grown significantly and it now has operations in over 80 countries across six continents. The Tata Group comprises over 90 operating companies in seven business sectors including communications, engineering, materials, services, energy, and consumer products.
ratan tata
Ratan Tata is the former Chairman of Tata Group, one of India's largest conglomerates. He had a long and successful career leading the Tata Group, bringing it into new industries and making major acquisitions. As a leader, he displayed traits of being visionary, taking risks, and having the ability to inspire others. Some of his major achievements include launching new Tata vehicles, acquiring Tetley Tea and Corus Steel, and expanding Tata Consultancy Services. While a democratic and transformational leader, he also took an autocratic approach during large acquisitions. Despite initial criticism of some deals, they proved very successful in the long run.
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Tata Group is an Indian multinational conglomerate founded in 1868 and headquartered in Mumbai, India. It operates in over 100 countries across seven business sectors - communications, engineering, materials, services, energy, consumer products, and chemicals. The Tata Group owns many well-known companies such as Tata Motors, Tata Steel, Tata Consultancy Services, Tata Global Beverages, Tata Chemicals, and more. It is India's largest private sector employer with over 400,000 employees. The Tata Group has expanded significantly over the years through both organic growth and acquisitions of foreign companies.
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Tata Group is an Indian multinational conglomerate founded in 1868 and headquartered in Mumbai, India. It operates in over 80 countries across multiple industries including software, automobiles, steel, consumer goods and telecommunications. With over 600,000 employees, Tata Group is India's largest private employer. Some of its major companies include Tata Motors, Tata Steel, Tata Consultancy Services and Titan Industries. The group has made several large acquisitions globally and has donated $50 million to Harvard Business School for a new academic and residential building.
Tata Group
Tata Group is an Indian multinational conglomerate founded in 1868 and headquartered in Mumbai, India. It operates in over 80 countries across multiple industries including software, automobiles, steel, consumer goods and telecommunications. With over 600,000 employees, Tata Group is India's largest private employer. The group takes its name from its founder, Jamsetji Tata. Notable acquisitions include Tetley Tea, Corus Steel, and Jaguar Land Rover.
Titan
Titan was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. It is now India's largest manufacturer of watches and jewelry, with over 60% market share domestically. Titan operates various brands like Titan, Tanishq, Fastrack, and Nebula. It has manufacturing plants in Hosur, Dehradun, Baddi, and Goa and assembles watches in other locations. Titan aims to be a world-class innovative brand and create value for stakeholders through customer-centric businesses.
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Tanishq is India's largest jewelry brand owned by Titan Industries. When it launched in 1995, Tanishq struggled due to using Western designs and marketing towards exports. It lost money until 1998 when it changed its strategy. Tanishq shifted to focus on the domestic market, introduced 22kt gold jewelry with Indian designs, opened exclusive stores, and added value with purity testing. These changes helped Tanishq become the leading jewelry brand in India.
TITAN_OB%20for%20download.pptx
Titan was founded in India in the 1980s by Xerxes Desai and others to manufacture watches locally. At the time, watch production was reserved for small businesses and the only major Indian watchmaker, HMT, could not meet demand. Titan set up its first manufacturing plant near HMT's facilities in Hosur to benefit from the skilled labor pool. It focused on producing affordable quartz watches of good quality under the trusted Tata brand name. Through innovative marketing and attractive stores, Titan was able to change perceptions and grow the watch market. It later expanded to jewelry under the Tanishq brand and other products. The document discusses Titan's strategy and challenges over the decades in building its brands and businesses in India
Tata rrs
The document provides a history of the Tata group, one of India's oldest and largest business conglomerates, from its founding in 1868 through 2010. It traces the group's expansion from textiles in the late 1800s to industries including steel, power, automobiles, IT and telecommunications. Key figures who helped transform and grow the business through various periods are also highlighted. The Tata group has played a major role in India's industrialization and continues to expand its national and global operations across multiple sectors.
Ratan_Tata.ppt.pptx
Ratan Tata is an Indian industrialist who served as the Chairman of Tata Group from 1991 to 2012. He was born in 1937 and received degrees from Cornell University and Harvard Business School. After joining Tata Group in 1962, he took over as Chairman in 1991 and transformed it into a global conglomerate. Under his leadership, Tata Group made several strategic acquisitions and launched innovative products. He stepped down as Chairman in 2012 but continues his philanthropic work through Tata Trusts. Ratan Tata is renowned for his visionary leadership, business ethics, and commitment to social responsibility.
Ratan naval Tata – as an Entrepreneur
Ratan Tata is a renowned Indian businessman who served as Chairman of Tata Sons and Chairman of Tata Group from 1991 to 2012 and again from 2016 to 2017. He oversaw the global expansion of the Tata Group and transformed it into a transnational conglomerate. Under his leadership, Tata Group's revenues grew significantly through strategic acquisitions and ventures globally. Ratan Tata is recognized for his visionary leadership, business ethics, and risk-taking abilities which led to both successes and failures but from which he learned. He currently serves on advisory boards and committees in India and internationally.
PRESENTATION ON TATA BY ASHISH.pdf
This presentation provides an overview of the Tata Group, a large Indian multinational conglomerate company. Some key points:
- Tata Group operates over 80 companies in sectors like software, automobiles, steel, consumer goods and telecommunications. It is India's largest private employer with over 424,000 employees.
- The company traces its origins back to 1868 when Jamsetji Nusserwanji Tata established a trading company in Bombay. It has since expanded and diversified under the leadership of figures like Sir Dorab Tata, Ratan Tata, and JRD Tata.
- Tata Group companies have a presence in many industries like engineering, energy and power,
A true leader mr. ratan tata
Leadership skills and qualities of Mr. Ratan Tata.
Born to lead.
Mr. Ratan Tata
Nano car
Tata group in leadership of Mr. Ratan Tata
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Tata Group /industries/ Ratan tata/history and present
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Tanishq ppt
- 2. • Tanishq a prominent jewelry brand of India. • It pioneered the concept of branded jewelry and ornaments in India. • It is a division of Titan Company Limited, a company promoted by the Tata Group, one of India's largest conglomerates, in collaboration with the Tamil Nadu Industrial Development Corporation (TIDCO). • The Tanishq saga began in the early 1990's (1994), primarily fuelled by the fabled Tata entrepreneurial spirit and partly forced by circumstance.
- 3. Why Tata entered in Jewelry business? • It was in early 1990’s when Tata (Titan) needed foreign currency to purchase imported components and machines from Europe & America for their watches. But due foreign exchange crisis, there was no help coming for them. • Then Tata decided to foray into such business which will earn them foreign currency for their other business, then they decided to enter into jewellery business. • Indian-made jewellery was already a big foreign currency earner and being strongly supported by the central government, Indian jewellery had good demand in Europe and America.