Tanisha is an entertainment guru who blogs about local music and fashion. She skews towards a female audience aged 16-30 from dual income households earning $150,000. Her goals are to support new local musical talent through her social media platforms and blog to help artists gain exposure and audience support. Her challenges include staying up to date on new artists and growing traffic to her blog.

1. Tanisha the
Entertainment Guru
October 2015

2. Tanisha the Entertainment Guru
BACKGROUND:
● Telecommunications Student
● Former Intern at HR Booking Agency
● Single, never married
DEMOGRAPHICS:
● Skews female
● Age 16-30
● Dual HH Income: $150,000
IDENTIFIERS:
● Social media savvy
● Recruits new musical talent at festivals
● Fashion and music blogger

3. Tanisha the Entertainment Guru
GOALS:
● Support local talent
● Keep audience
● Single, never married
CHALLENGES:
● Staying up-to-date with new local
music artists
● Growing traffic to blog
HOW WE HELP:
● Give local artists a free platform to
promote themselves
● Encourage support from local audience

4. Tanisha the Entertainment Guru
REAL QUOTES:
● “I get the luxury of giving new and local
music artists a platform while reminding
the city to support their very own.”
● “It helps a great deal to have a staff
that can split up the work when it coes
to updating the blog.”
COMMON OBJECTIONS:
● As a supporter of new local artists,
defining “new” can become
controversial.
● I’m often worried local artists in general
will want the same support.

5. Tanisha the Entertainment Guru
MARKETING MESSAGING:
● Local Entertainment Management
ELEVATOR PITCH:
● We give new local music artists the
platform they need in order to gain
support from their fellow counterparts.
New is defined by as a band or music
artists that has been musically for 5
years or less.