At the May 2015 IABC Victoria talk55 event, Wayne Aspland of The Content Factory shares a tale about the future and the value of communication. You can read a transcript of his speech at http://vic.iabc.com/talk55-is-scarlett-johansson-the-future-of-humankind/

1. 2000 =
2005 =
2025 =
2050 =
acceleration
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3. what’s your story?

4. 


Shared vision + strategic alignment =
top first 100 day priority
Communication = the highest
contributor to successful transformations
50% of middle managers
can name only 1 strategic priority
sell the value of communication
1: Ascending to the C-suite, McKinsey & Company, April 2015. 2: How to beat the transformation odds, McKinsey & Company, April 2015. 3: Why Strategy Execution Unravels—and What to Do About It, Donald Sull, Rebecca
Homkes & Charles Sull, Harvard Business Review, March 2015.

5. without
communication
you can’t…

make good decisions

run a business

execute strategy

lead or align people

change or transform