Charitable Giving in a Social World

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Studiocom helped The U.S. Fund for UNICEF promote their brand and their Trick-or-Treat for UNICEF campaign through mobile (iPhone/iPod Touch app) and social (Facebook app). Learn more about how it was done.

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D d Coffee Leadership 2010 PRESENTED TO DUNKIN’ DONUTS SEPTEMBER 13, 2010 CHARITABLE GIVING IN A SOCIAL WORLD

The Brief The Brief Create a UNICEF branded iPhone and Facebook application to engage, raise awareness and educate of their famous Trick-or-Treat for UNICEF campaign.

[object Object],[object Object],[object Object],The Insights ,[object Object],[object Object],[object Object]

[object Object],The Insights (Digital Mom 2009 Study)

The Brief The Target Parents and children (ages 5-11)

The Solution ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Result Jack-o-Lantern creator is a fun game for kids and parents to play with sharable components.

The Result Virtual Trick-or-Treat allows for participation in Trick-or-Treat for UNICEF by requesting donations via SMS.

The Result Pull from UNICEF USA RSS feeds to provide users quick and easy access to the latest news and events.

The Result When crisis hits anywhere in the world, users are able to have an UNICEF alert push on their phone or get an email.

The Result No matter where they are, users can make a donation by text, on the mobile web or call direct from their iPhone.

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Charitable Giving in a Social World

1. D d Coffee Leadership 2010 PRESENTED TO DUNKIN’ DONUTS SEPTEMBER 13, 2010 CHARITABLE GIVING IN A SOCIAL WORLD

2. The Brief The Client

3. The Brief The Brief Create a UNICEF branded iPhone and Facebook application to engage, raise awareness and educate of their famous Trick-or-Treat for UNICEF campaign.

6. The Brief The Target Parents and children (ages 5-11)

8. The Result Jack-o-Lantern creator is a fun game for kids and parents to play with sharable components.

9. The Result Virtual Trick-or-Treat allows for participation in Trick-or-Treat for UNICEF by requesting donations via SMS.

10. The Result Pull from UNICEF USA RSS feeds to provide users quick and easy access to the latest news and events.

11. The Result When crisis hits anywhere in the world, users are able to have an UNICEF alert push on their phone or get an email.

12. The Result No matter where they are, users can make a donation by text, on the mobile web or call direct from their iPhone.

13. Get Apps iTunes store: http://itunes.apple.com/us/app/unicef-usa/id391254624?mt=8 UNICEF USA Facebook: http://www.facebook.com/home.php?ref=logo#!/UNICEF-USA?v=app_147521488611889&ref=ts

14.

Charitable Giving in a Social World

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