This document outlines how real estate agents Matt Lancashire and Haesley Cush took their business from good to great. They established key performance indicators, accountability measures, and goals to increase auctions, productivity and listings. Through entering contacts, attending appraisals, exclusive listings, and advertising, they achieved over $100 million in sales. The document emphasizes that consistency, investment, effort, integrity, patience and tolerance were key to their success.

2. Taking Agents
from Good To
Great.
Prepared by Matt Lancashire and Haesley Cush

3. The journey.
how Matt and Haesley met

6. Structure.

7. Structure.

8. Zero to hero.
! KPI’s
! ACCOUNTABLILTY
! INCREASE AUCTIONS
! INCREASE
PRODUCTIVITY

10. FINDINGS.
! 3,871 = contacts entered
! 211 = APPRAISALS attended
! 118 = exclusive listings
! $134,373 = REA advertising
! $306,666.62 = CM advertising
= $100,000,000 IN SALES

11. Consistency.
Investment.
Effort.
Integrity.
Remuneration.
Tolerance.
Patience.