This document summarizes how startups can use AWS to rapidly develop and scale their applications. It provides examples of companies like Instagram and WhatsApp that leveraged AWS to grow extremely quickly. It outlines how AWS offers global infrastructure, services, tools and libraries that allow startups to focus on their product instead of undifferentiated heavy lifting. Startups can experiment more and reduce costs by paying for only what they use on AWS. This document recommends strategies like reserved instances, spot instances and CloudFront to optimize costs as startups scale.
In this webinar, Ryan Shuttleworth, Technology Evangelist, Amazon Web Services and Adam Bidwell, eCommerce Manager, Kurt Geiger will discuss how retailers are using AWS to carry out a number of business critical functions. This complementary webinar will discuss in detail Kurt Geiger's experience of using AWS to run their Magento eCommerce engine and Ryan Shuttleworth will cover an overview of AWS along with a number case studies of how retail customers are implementing AWS to run their business.
Developing applications on Amazon Web Services (AWS) or moving your business into the cloud is more straightforward than you think. Whether you are a developer eager to learn new skills, a solutions architect who wants to solve existing technology problems, the IT professional who wants access to cost-effective, on-demand computing resources, this workshop is for you.
Developing applications on Amazon Web Services (AWS) or moving your business into the cloud is more straightforward than you think. Whether you are a developer eager to learn new skills, a solutions architect who wants to solve existing technology problems, the IT professional who wants access to cost-effective, on-demand computing resources, this workshop is for you.
These slides feature some of the most popular Amazon Web Services: Amazon Elastic Compute Service (EC2), Amazon Simple Storage Service (S3), Amazon CloudFront, Amazon Elastic Block Storage (EBS) and Amazon Relational Database Service (RDS).
Amazon EC2 Demo: http://youtu.be/kMExnVKhmYc
Growing “out” of Europe: Wooga Postmortem (GDC 2012)Wooga
Jens Begemann, CEO and founder of Wooga, will reveal how he and his team put Wooga and Berlin on the social gaming map and became the third largest social games developer worldwide. Wooga's strong and constant growth is based on sustainability, a core belief which has taught Jens and those at Wooga valuable lessons in the last three years. Condensed and from a European perspective, Jens will retrace Wooga's fast race to the top and offer an outlook for 2012, illustrating how the company will continue to expand into the emerging social mobile universe.
In this webinar, Ryan Shuttleworth, Technology Evangelist, Amazon Web Services and Adam Bidwell, eCommerce Manager, Kurt Geiger will discuss how retailers are using AWS to carry out a number of business critical functions. This complementary webinar will discuss in detail Kurt Geiger's experience of using AWS to run their Magento eCommerce engine and Ryan Shuttleworth will cover an overview of AWS along with a number case studies of how retail customers are implementing AWS to run their business.
Developing applications on Amazon Web Services (AWS) or moving your business into the cloud is more straightforward than you think. Whether you are a developer eager to learn new skills, a solutions architect who wants to solve existing technology problems, the IT professional who wants access to cost-effective, on-demand computing resources, this workshop is for you.
Developing applications on Amazon Web Services (AWS) or moving your business into the cloud is more straightforward than you think. Whether you are a developer eager to learn new skills, a solutions architect who wants to solve existing technology problems, the IT professional who wants access to cost-effective, on-demand computing resources, this workshop is for you.
These slides feature some of the most popular Amazon Web Services: Amazon Elastic Compute Service (EC2), Amazon Simple Storage Service (S3), Amazon CloudFront, Amazon Elastic Block Storage (EBS) and Amazon Relational Database Service (RDS).
Amazon EC2 Demo: http://youtu.be/kMExnVKhmYc
Growing “out” of Europe: Wooga Postmortem (GDC 2012)Wooga
Jens Begemann, CEO and founder of Wooga, will reveal how he and his team put Wooga and Berlin on the social gaming map and became the third largest social games developer worldwide. Wooga's strong and constant growth is based on sustainability, a core belief which has taught Jens and those at Wooga valuable lessons in the last three years. Condensed and from a European perspective, Jens will retrace Wooga's fast race to the top and offer an outlook for 2012, illustrating how the company will continue to expand into the emerging social mobile universe.
Getting from scale to profitability, the question is: How to run lean and continue to grow revenue? How to get to profitability? This webinar, the last installment of a four-part webinar series for start-ups, will focus on how to run lean.
A detailed overview of AWS including how you can get started quickly, deliver agility and reduced time to market.
By Ryan Shuttleworth, AWS Technical Evangelist
Journey Through the Cloud - What is AWS? Webinar - Jan 2013Amazon Web Services
Listen to the webinar recording: http://www.youtube.com/watch?v=DERzYnthq1s
Are you new to cloud computing and would like to learn more about Amazon Web Services? If you intend to implement a project and would like to discover the basics of the AWS cloud, or if you are a business looking to evaluate cloud computing, view these slides alongside the complimentary webinar recording.
Developing applications on Amazon Web Services (AWS) or moving your business into the cloud is more straightforward than you think.
This introductory session covers some of the most popular Amazon Web Services: Amazon Elastic Compute Service (EC2), Amazon Simple Storage Service (S3), Amazon CloudFront, Amazon Elastic Block Storage (EBS) and Amazon Relational Database Service (RDS).
RightScale Conference Santa Clara 2011: RightScale powers the world’s leading cloud deployments – both public and private – and has broad visibility into how real companies continue to leverage cloud in their IT strategies every day. Michael will give an overview of where RightScale sees the cloud market heading as of late-2011 into 2012 and will cover:
· Statistics regarding cloud usage and adoption · Market drivers and blockers and industry trends · What’s new on the multi-cloud/hybrid cloud front · What to expect in 2012
Building on the theme of real cloud experience, this introduction will provide a framework for the day’s discussions among customers, partners, and analysts.
Are you new to cloud computing and would like to learn more about Amazon Web Services? If you intend to implement a project and would like to discover the basics of the AWS Cloud, or if you are a business looking to evaluate cloud computing, attend this complimentary webinar to learn more.
AWS provides a platform that is ideally suited for building highly available systems, enabling you to build reliable, affordable, fault-tolerant systems that operate with a minimal amount of human interaction. This session covers many of the high-availability and fault-tolerance concepts and features of the various services that you can use to build highly reliable and highly available applications in the AWS Cloud: architectures involving multiple Availability Zones, including EC2 best practices and RDS Multi-AZ deployments; loosely coupled and self-healing systems involving SQS and Auto Scaling; networking best practices for high availability, including Elastic IP addresses, load balancing, and DNS; leveraging services that inherently are built with high-availability and fault tolerance in mind, including S3, Elastic Beanstalk and more.
Getting from scale to profitability, the question is: How to run lean and continue to grow revenue? How to get to profitability? This webinar, the last installment of a four-part webinar series for start-ups, will focus on how to run lean.
A detailed overview of AWS including how you can get started quickly, deliver agility and reduced time to market.
By Ryan Shuttleworth, AWS Technical Evangelist
Journey Through the Cloud - What is AWS? Webinar - Jan 2013Amazon Web Services
Listen to the webinar recording: http://www.youtube.com/watch?v=DERzYnthq1s
Are you new to cloud computing and would like to learn more about Amazon Web Services? If you intend to implement a project and would like to discover the basics of the AWS cloud, or if you are a business looking to evaluate cloud computing, view these slides alongside the complimentary webinar recording.
Developing applications on Amazon Web Services (AWS) or moving your business into the cloud is more straightforward than you think.
This introductory session covers some of the most popular Amazon Web Services: Amazon Elastic Compute Service (EC2), Amazon Simple Storage Service (S3), Amazon CloudFront, Amazon Elastic Block Storage (EBS) and Amazon Relational Database Service (RDS).
RightScale Conference Santa Clara 2011: RightScale powers the world’s leading cloud deployments – both public and private – and has broad visibility into how real companies continue to leverage cloud in their IT strategies every day. Michael will give an overview of where RightScale sees the cloud market heading as of late-2011 into 2012 and will cover:
· Statistics regarding cloud usage and adoption · Market drivers and blockers and industry trends · What’s new on the multi-cloud/hybrid cloud front · What to expect in 2012
Building on the theme of real cloud experience, this introduction will provide a framework for the day’s discussions among customers, partners, and analysts.
Are you new to cloud computing and would like to learn more about Amazon Web Services? If you intend to implement a project and would like to discover the basics of the AWS Cloud, or if you are a business looking to evaluate cloud computing, attend this complimentary webinar to learn more.
AWS provides a platform that is ideally suited for building highly available systems, enabling you to build reliable, affordable, fault-tolerant systems that operate with a minimal amount of human interaction. This session covers many of the high-availability and fault-tolerance concepts and features of the various services that you can use to build highly reliable and highly available applications in the AWS Cloud: architectures involving multiple Availability Zones, including EC2 best practices and RDS Multi-AZ deployments; loosely coupled and self-healing systems involving SQS and Auto Scaling; networking best practices for high availability, including Elastic IP addresses, load balancing, and DNS; leveraging services that inherently are built with high-availability and fault tolerance in mind, including S3, Elastic Beanstalk and more.
Connect and Interconnect – The Mesh of Event-Driven Compute and Marvelous Vir...Amazon Web Services
Let’s enter the new world of serverless, voice and event-driven compute to build a broad mesh of interconnected smart devices. Services like Amazon API Gateway, AWS Lambda, Amazon S3, AWS IoT, Amazon Mobile Hub and Alexa Skills Kit all help to build completely serverless, smart, voice-enabled architectures within minutes without managing any servers. We will demonstrate interesting Webhook integrations with Facebook and Slack, build mobile apps on the fly, send containers into the cloud and give Amazon Echo new skills. In addition, experience Amazon Lumberyard, a free, cross-platform, 3D game engine to create the highest-quality games, connect your virtual worlds to the vast compute and storage of the AWS Cloud, and engage fans on Twitch. It has never been a better time to build!
ARC202 Architecting for High Availability - AWS re: Invent 2012Amazon Web Services
Amazon Web Services (AWS) provides a platform that is ideally suited for building highly available systems, enabling you to build reliable, affordable, fault-tolerant systems that operate with a minimal amount of human interaction. This session covers many of the high-availability and fault-tolerance concepts and features of the various services that you can use to build highly reliable and highly available applications in the AWS Cloud: architectures involving multiple Availability Zones, including EC2 best practices and RDS Multi-AZ deployments; loosely coupled and self-healing systems involving SQS and Auto Scaling; networking best practices for high availability, including Elastic IP addresses, load balancing, and DNS; leveraging services that inherently are built with high-availability and fault tolerance in mind, including S3, Elastic Beanstalk and more.
2. Which company…
…grew to 14 million users in just over a year
…reached 150 million photos & terabytes of data
…signed up 10 million users in 12 hours after launching an Android app
…with only 3 engineers?
6. =
“Cloud is like a fertilizer that creates
Startups”
Eric Ries, author of NY Times
bestseller “The Lean Startup”
7. These Asia startups … are getting the same… as these companies:
DURABILITY
SECURITY
SCALABILITY
AFFORDABILITY
RELIABILITY
8. These Asia startups benefit from AWS… just like these companies:
E-COMMERCE
CONSUMER APPS
GAMING
MEDIA
ENTERPRISE / SaaS
9. And all these startups…
…”are standing on the shoulders of giants”
10. On a global footprint
Region
US-WEST (Oregon) EU-WEST (Ireland)
GOV CLOUD ASIA PAC
(Tokyo)
US-EAST (Virginia)
US-WEST (N. California)
ASIA PAC
(Singapore)
SOUTH AMERICA (Sao
Paulo)
ASIA PAC
(Sydney)
12. On a global footprint
Edge Locations
London(2)
Seattle South Bend New York (2) Amsterdam
Newark Dublin Stockholm
Palo Alto
Tokyo
San Jose
Frankfurt(2)
Paris(2)
Ashburn(2) Milan
Osaka
Los Angeles (2) Jacksonville
Dallas(2) Hong Kong
St.Louis
Miami Singapore(2)
Sydney
Sao Paulo
13. idea demo scale profitability
01 02 03 04
How do I How do I How do I run
develop fast deal with lean and
and get to unpredictable continue to grow
market faster? demand & scale my revenue?
up easily?
14. Experiment More & Develop Faster
Launch your infrastructure in a few clicks so you can Reduce
Time to Market
Pay only what for you use, with no commitment and lock in, so you
can Experiment More at Lower Costs
Leverage SDK’s, libraries, deployment tools and more to achieve
Shorter Development Cycles
16. Full Elasticity for Maximum Scalability
Scale to 1000s of servers in minutes
Fully automate the process of scaling up & down
Add billions of objects with Amazon S3
Globally distribute petabytes of data
Select any level of desired throughput
19. Go global in minutes to reach a global audience
Fast & Easy customer acquisition leveraging AWS content distribution
Application
20. "With our social game growing from 1 million to 3
million in 3 months, we can spin out more than 300
servers quickly, only managed by ONE engineer.”
Yitao Guan, CTO
25. Reduce Costs & Grow revenue
Consider reserved capacity purchase options : Reserved
Instance (EC2/RDS/Elasticache), Spot instance, Cloudfront
Reserved Capacity
Leveraging our large scale, we have reduced our prices 30+
times in the last years, leading to Low Costs
AWS removes undifferentiated heavy lifting – allowing you to focus
70:30
on your business and Generate Revenue
26. Economies of Scale
Lower variable expense than companies can achieve themselves
Reduced More
Prices Customers
Lower More AWS
Costs Usage
Economie More Infra-
s of Scale structure
27. Cost Optimization using different purchase models
Free Tier On-Demand Reserved Spot Dedicated
Get Started on AWS Pay for compute Make a low, one-time Bid for unused capacity, Launch instances within
with free usage & no capacity by the hour payment and receive a charged at a Spot Price Amazon VPC that run
commitment with no long-term significant discount on which fluctuates based on hardware dedicated
commitments the hourly charge on supply and demand to a single customer
For POCs and For spiky workloads, For committed For time-insensitive or For highly sensitive or
getting started or to define needs utilization transient workloads compliance related
workloads
29. • Most traffic happens in the
$52 / hr day afternoons and evenings, so
they reduce the number of
instances at night by 40%.
• At peak traffic $52 an hour is
spent on EC2 and at night,
$15 / hr day during off peak, the spend is
as little as $15 an hour. The
difference is an amazing 71%
30. To close off……
Not undifferentiated heavy IT lifting
We take care of… …so you don’t have to…
Data centers Buy and install new hardware
Power Set up and configure new
Focus on YOUR Cooling software
business and idea Cabling Build new data centers
Networking
Racks
Servers
Storage
Labour