- Tag is a private location sharing app that allows users to discreetly check-in and share their location with friends to facilitate meetups. It aims to improve on other location apps by allowing for more private sharing of location instead of public broadcasting or persistent tracking.
- In initial private betas and launches, Tag grew rapidly through word-of-mouth among college students, with high levels of daily and weekly user retention and sharing of location tags.
- The company plans to continue expanding on college campuses in the fall and pursue additional features, partnerships and revenue opportunities over time to become the leading private location sharing platform.
Neo was invited to develop a 3D game for kids for a new global toy brand. They created a compelling and original 3D game experience that was praised by journalists and industry players. The game experience utilized a unique and patentable 3D technology.
- Tag is a private location sharing app that allows users to discreetly check-in and share their location with friends to facilitate meetups.
- It has grown rapidly among students at Penn State, reaching 10,000 users, with high levels of daily and weekly return usage.
- The company aims to launch Tag at 100 additional college campuses in the fall to continue expanding the network.
This document provides an overview of a digital marketing company that offers creative solutions, technology capabilities, and digital production. It highlights some of their work in areas like augmented reality, 3D engagement, digital marketing solutions, data management, and content management. The management team is described, including the founding partners - the CTO has over 20 years of experience in gaming, software development and digital marketing, while the executive creative director has over 20 years of experience in digital and traditional marketing.
The document describes an augmented reality (AR) suite that includes proprietary 3D tracking technology and an AR graphics engine. It can be used for applications like events, amusement parks, and retail installations. The suite features a special effects engine that allows virtual elements to fade in and out of the real world and follow body movements. It also includes 3D cameras for high resolution AR, large screens to draw crowds, computers to power the graphics, and optional RFID readers. The document provides examples of particle effects, gameplay videos, AR suits, and background alternates that can be created with the suite.
3D painting provides a more immersive experience for kids of all ages. It allows kids to paint real objects and textures in a 3D world using 3D graphics and models. This new approach delivers a richer experience than traditional 2D painting by placing kids within a virtual 3D environment to naturally create and interact with their paintings. The 3D painting platform is now available across web, mobile, and tablet.
- Tag is a private location sharing app that allows users to check-in with friends without publicly sharing their location. It grew quickly among college students through word-of-mouth promotion and plans to expand to 100 more schools in the fall.
- The app saw rapid early growth, with 25% of users returning daily and 50% weekly. It aims to recruit influencers and partners to expand its network and user base. Future plans include additional features, targeted advertising, and helping local businesses reach customers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
- Tag is a private location sharing app that allows users to discreetly check-in and share their location with friends to facilitate meetups. It aims to improve on other location apps by allowing for more private sharing of location instead of public broadcasting or persistent tracking.
- In initial private betas and launches, Tag grew rapidly through word-of-mouth among college students, with high levels of daily and weekly user retention and sharing of location tags.
- The company plans to continue expanding on college campuses in the fall and pursue additional features, partnerships and revenue opportunities over time to become the leading private location sharing platform.
Neo was invited to develop a 3D game for kids for a new global toy brand. They created a compelling and original 3D game experience that was praised by journalists and industry players. The game experience utilized a unique and patentable 3D technology.
- Tag is a private location sharing app that allows users to discreetly check-in and share their location with friends to facilitate meetups.
- It has grown rapidly among students at Penn State, reaching 10,000 users, with high levels of daily and weekly return usage.
- The company aims to launch Tag at 100 additional college campuses in the fall to continue expanding the network.
This document provides an overview of a digital marketing company that offers creative solutions, technology capabilities, and digital production. It highlights some of their work in areas like augmented reality, 3D engagement, digital marketing solutions, data management, and content management. The management team is described, including the founding partners - the CTO has over 20 years of experience in gaming, software development and digital marketing, while the executive creative director has over 20 years of experience in digital and traditional marketing.
The document describes an augmented reality (AR) suite that includes proprietary 3D tracking technology and an AR graphics engine. It can be used for applications like events, amusement parks, and retail installations. The suite features a special effects engine that allows virtual elements to fade in and out of the real world and follow body movements. It also includes 3D cameras for high resolution AR, large screens to draw crowds, computers to power the graphics, and optional RFID readers. The document provides examples of particle effects, gameplay videos, AR suits, and background alternates that can be created with the suite.
3D painting provides a more immersive experience for kids of all ages. It allows kids to paint real objects and textures in a 3D world using 3D graphics and models. This new approach delivers a richer experience than traditional 2D painting by placing kids within a virtual 3D environment to naturally create and interact with their paintings. The 3D painting platform is now available across web, mobile, and tablet.
- Tag is a private location sharing app that allows users to check-in with friends without publicly sharing their location. It grew quickly among college students through word-of-mouth promotion and plans to expand to 100 more schools in the fall.
- The app saw rapid early growth, with 25% of users returning daily and 50% weekly. It aims to recruit influencers and partners to expand its network and user base. Future plans include additional features, targeted advertising, and helping local businesses reach customers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. - Check-in privately with friends, without sharing to your entire social network
- No persistent location tracking – just private check-ins so your privacy is maintained
- Add photos or videos to showcase what you’re up to and entice friends to meet up with you
- Meet up more often with those you care about most. Friends are nearby more than you’d think
The Best Way to Meet Up
4. - People are rapidly adopting platforms where they can share more privately
- No one is doing private location sharing right. Foursquare was too public, Find My Friends too
creepy / invasive
- Tag is the best way to privately tell friends where you are to meet up or find out which friends are
nearby
Private Sharing is Exploding
5.
6. - Tag launched to Penn State during last month of school. Grew to 3,500 users, now that number is close to
10,000 mostly from Penn State without any marketing spend
- 25% of users come back every day, 50% every week
- 50,000 sessions and 21,000 tags sent to 100,000 receiving users in the 1 month launch
- 5 recipients per Tag on average and 13 screen views per session on average
- Based on the rapid growth at Penn State we will replicate launch to 100 schools in the fall (see appendix)
Tag Beta Success Metrics
7. - Millions of people tagging across the world creates a gold mine of local data
- Tag will be a location platform enabling local merchants to reach the right customers at the right
time and more personally engage fans with a 1-1 relationship
- Imagine following your favorite local restaurant that typically has a month long wait list and
getting tagged when there’s a free table, for example during off-peak hours
- Partnerships with concerts or events – create custom maps with sponsorships
- Suggested meetup spots – allow businesses to advertise to users making recommendations
* See more in appendix
Revenue Model
10. - Ability to send Tags to friends who don’t have Tag yet via text, FB, Twitter or Instagram
- Feature to invite all your Facebook friends to Tag
- Tag scores on profiles for power users
- Android launch in 1 month (currently only available on iOS)
- Revamping our backend to be significantly faster and more scalable
- Explanation video tutorial when you sign up for better first time experience
- Filters, doodling, cropping of profile photos, and more attractive profiles
Features Coming Soon
11. 2014 goal: 100K users by end of year
- Fall public launch – roll out to 100 colleges via campus ambassador program
- Target hostels across the glove – perfect way for travelers to stay in touch
- Event promoter launch – Tag as a way for partygoers to meet up in urban areas
- Work networks – Tag as a way to safely track colleagues, for example bookers / model agencies
- Organization trials with sports teams to more personally engage fans. Sacramento Kings and Nets
adopting first
2015 goal: 1-10 M monthly active users
- Beginning of year international rollout with translations in 100+ countries
- Integrate custom maps for event and concert partnerships
- Trial brand sponsorships for events, and suggested meetup sponsorships
- Trial affiliate fees from ticket sales, restaurant reservations, and hotel bookings
- Launch featured accounts – suggest relevant users to people based on their checkins
2016 goal: 10M+ monthly active users
- Tag is a global brand and the go-to app to for location sharing
- Roll out context engine for local businesses to reach the right customers at the right time with offers
3 Year Roadmap
12. Our longterm vision for Tag is to be the de facto way to share location. We believe location sharing is
"broken" and that we can get it right by first focusing on private sharing and meeting up among college
students. Longer term Tag can be the go to way to find friends or let others know where you are. Here are
the phases that we see unfolding:
There is a trend in social media from public to more private sharing - for example the rapid growth of
Snapchat and messaging apps (1 to 1 private sharing). People don't want to publicly share their location
with the world anymore, and don’t want persistent tracking.
Phase 1 is to get location sharing right by focusing on 1-1 private sharing, letting users just "check in" and
selectively share w/ friends. We plan to focus on a specific demographic (college students) and provide a
simple solution to show off what you're doing and meet up. To this effect, the product in Phase 1 needs to
be extremely user friendly and should cater to ease of meeting up.
Location Sharing Done Right
13. Tag incorporates the temporal comfort of the check-in with the privacy & comfort of selecting friends each
time. Features through end of 2015 include:
- Ability to set time limits, for example see where I am for the next 30 mins or hour
- History of one's own Tags to remember cool spots or things you did
- Public Tagging - Tag as a potential way to meet new people. For example send a Tag from a bar with
friends and see if anyone nearby wants to meet up, or send a Tag to people nearby at lunchtime to meet
Revenue opportunity 1
- Suggest places to meet up in the future. Potential here to have sponsored recommendations similar to
Yelp model - for ex. if I set date in future instead of checking in now and select "sushi" I could have
recommended sushi spots to send to friends to organize a meetup at a future date.
Revenue opportunity 2
- Custom Tag maps for events and concerts with sponsorships. An event map is more useful than seeing a
purple oval on an map when trying to show where you are at a tailgate, concert venue, or stadium. Check-
ins would recognize you're at the game and change from "American Airlines Center" to "Tailgate Lot 30" or
"Concourse - Audi Club" or "Section 132, Seat 5"
Tag Features through end of 2015
14. - Local commerce will be bigger than e-
commerce by 10x for the next decade
- Tag will be positioned to help small
businesses reach the right customers at
the right based on their check-in histories
- Merchants can pay for sponsored alerts
to reach relevant customers or surface as
recommended spots when users Tag to
meet up somewhere
After 2015 – Helping Local Merchants
Tag can help small merchants in a
massive local commerce space.
15. - Advertising is behind it's true potential with the technology available. People are using their smart
phones for everything from shopping, to banking, to sharing pictures of their friends. Companies like
Facebook and Google have begun targeted advertising, but they're all missing a crucial factor - temporal
location data. Current ads are based on your trends (facebook likes, cookies, content you post about) more
than what you're doing here and now. Tag gives advertisers insight into this information.
- Ex. on the day of a sporting event, users will be tagging from the arena. Using cross-promotion,
companies like Chipotle can advertise to people who are at the game who have previously Tagged from
Mexican restaurants with a message like "Feeling hungry after the game? Stop by Chipotle with your ticket,
and receive $2 off your burrito!" While many companies have been able to determine the trends of their
users, none have been able to access what their users are thinking about or experiencing in a particular
moment, where they are experiencing it, and then directing pay-to-push advertising (with real time rich
media & directions) to their mobile devices.
- Once this connection is established between brands and the users they are advertising to, a one-to-one
relationship is also formed. Users can send back their reactions to the ads, for example send a selfie
conveying their excitement to a deal they just received for a chance to win even more perks. This allows
the brand to not only send people personal messages back, but also allows the brand to see who actually
walks into the brick-and-mortar stores to gauge effectiveness. This sort of personal advertising is what all
brands strive for. They want their customers to feel that the brand is speaking to them directly, and not
that they are just one person in a large broadcast
Sponsored Alerts Examples
16. We have the secret sauce to recruit and incentivize
campus ambassadors to launch their schools. Here is
a sample video from our Penn State launch:
http://onwardstate.com/2014/06/05/tag-releases-
video-featuring-familiar-penn-state-faces-2/
Influencers usually are athletes, greeks, writers, or
belong to some popular clubs or organizations. They
have a large network of friends and command
respect among peers. For example at Penn State ->
The Secret Formula to Launch Schools
The opportunity for ambassadors is to get in on the ground floor and learn how to build a community, be
first to introduce a fun app to their peers, learn how to build a community, get free swag, grow their
resume, and get referrals and reference letters. We accept ambassadors on a rolling basis throughout the
semester based on their influence on campus and walk them through the best way to introduce Tag to
their peers.
Students put us in touch with Presidents and Social Chairs of every Fraternity and Sorority on campus to
reach influencers. Tag is promoted through listservs, facebook groups, personal networks and we even
leverage other apps like Snapchat, Tinder, and Yik Yak.
We will also physically visit 10 of the 100 target schools to meet with our ambassadors. Purpose for the
tour will be to live our brand of meeting up, create content to keep users engaged on the platform/social
media, and co-host socials with campus influencers (invitations exclusively sent out via tag)