Andrew Milk shares his take on how technology can help you use content marketing to drive conversions at Quill and Taboola's breakfast seminar - using digital content to drive conversions.
The document discusses several Eclipse modeling frameworks including EMF Client Platform, EMF Forms, and EMFStore. It was copied and pasted by Annamalai C from 2006-2014 and discusses model sharing, storing, and migration frameworks under the Eclipse Integration Components initiative. The document encourages visiting the ANCIT consulting website for more information.
Jon mundy apprupt mobile publishing masterclassJames Cameron
The document discusses mobile advertising and argues that it should be a service rather than an imposition on users. It suggests that mobile advertising has great potential if advertisers are willing to experiment with new formats, target ads contextually and individually, and keep users engaged within apps rather than sending them away. The document presents several mobile ad formats from the company apprupt, including app store ads, in-app "Pocket Ads", click-to-call and click-to-SMS ads, and upcoming video ads. It encourages advertisers to not be afraid to try new approaches to mobile advertising.
Accurate Network is launching a new bicycle wheel display system called AdBike in India. AdBike allows images, videos, logos, and messages to be transferred to and displayed on the bicycle wheels using Bluetooth. Each wheel has 2500 lumen brightness for visibility during the day and evening. The content is visible from both sides of the wheels and at speeds as low as 9 kmph. Additional models will include static bike displays and platforms for use in malls, exhibitions, and events. AdBike is intended to be an influential and noticeable new advertising medium.
Young Arab Leaders's mission is to create and foster leaders in the Arab World. Through their initiatives, they promote leadership, entrepreneurship, and public/private sector cooperation, all of which focus on regional capacity building.
During the 2014 – 2015 period, Young Arab Leaders (YAL) developed 15 business workshops & 3 entrepreneurship initiatives, providing skills and training to approximately 600 young people, entrepreneurs, and business delegates in the UAE.
YAL ran workshop series known as Entrepreneur Journey Series (EJS). EJS is half-talk half-workshop running throughout 2015 aimed at educating & providing entrepreneurs with tools to launch or scale their startups.
Every month, they present a unique topic to their startup community with top caliber mentors & speakers.
This month, June, they are focusing on a "Marketing & Communication Strategy for your Startup".
I have been invited to share my expertise with YAL's startups & upcoming entrepreneurs on the 15th of June at In5 Innovation Centre.
På den første side i formåls beskrivelsen for de fleste nye digitale løsninger står, at de skal servicere kunderne og skabe værdi. Men hvordan designer vi oplevelser, som inviterer til engagement og loyalitet, og som gør kunden til frivillig ambassadør for din ydelse eller dit produkt?
15 tips to optimise your youtube channelKOL Limited
YouTube is currently the world's second largest search engine. If you want to get more views, subscribers and better search rankings for your videos, you need to learn the ropes of YouTube optimization. KOL Limited providing fifteen optimization tips for your YouTube channel and videos that will help you to start doing better in search.
Turning A Neglected YouTube Channel into a Traffic Generation MachinePhil Nottingham
This document outlines a 6-step process to optimize an unloved corporate YouTube channel to generate traffic. The steps are: 1) Define the channel's value proposition by identifying target audiences and problems; 2) Conduct keyword and market research; 3) Cut, trim, and reframe existing videos; 4) Design new thumbnails; 5) Include calls-to-action and external links; 6) Rank videos in organic search. It provides examples applying these steps to a fictional bicycle manufacturing company channel, discussing tactics like embedding videos on blog posts to improve search rankings.
The document discusses several Eclipse modeling frameworks including EMF Client Platform, EMF Forms, and EMFStore. It was copied and pasted by Annamalai C from 2006-2014 and discusses model sharing, storing, and migration frameworks under the Eclipse Integration Components initiative. The document encourages visiting the ANCIT consulting website for more information.
Jon mundy apprupt mobile publishing masterclassJames Cameron
The document discusses mobile advertising and argues that it should be a service rather than an imposition on users. It suggests that mobile advertising has great potential if advertisers are willing to experiment with new formats, target ads contextually and individually, and keep users engaged within apps rather than sending them away. The document presents several mobile ad formats from the company apprupt, including app store ads, in-app "Pocket Ads", click-to-call and click-to-SMS ads, and upcoming video ads. It encourages advertisers to not be afraid to try new approaches to mobile advertising.
Accurate Network is launching a new bicycle wheel display system called AdBike in India. AdBike allows images, videos, logos, and messages to be transferred to and displayed on the bicycle wheels using Bluetooth. Each wheel has 2500 lumen brightness for visibility during the day and evening. The content is visible from both sides of the wheels and at speeds as low as 9 kmph. Additional models will include static bike displays and platforms for use in malls, exhibitions, and events. AdBike is intended to be an influential and noticeable new advertising medium.
Young Arab Leaders's mission is to create and foster leaders in the Arab World. Through their initiatives, they promote leadership, entrepreneurship, and public/private sector cooperation, all of which focus on regional capacity building.
During the 2014 – 2015 period, Young Arab Leaders (YAL) developed 15 business workshops & 3 entrepreneurship initiatives, providing skills and training to approximately 600 young people, entrepreneurs, and business delegates in the UAE.
YAL ran workshop series known as Entrepreneur Journey Series (EJS). EJS is half-talk half-workshop running throughout 2015 aimed at educating & providing entrepreneurs with tools to launch or scale their startups.
Every month, they present a unique topic to their startup community with top caliber mentors & speakers.
This month, June, they are focusing on a "Marketing & Communication Strategy for your Startup".
I have been invited to share my expertise with YAL's startups & upcoming entrepreneurs on the 15th of June at In5 Innovation Centre.
På den første side i formåls beskrivelsen for de fleste nye digitale løsninger står, at de skal servicere kunderne og skabe værdi. Men hvordan designer vi oplevelser, som inviterer til engagement og loyalitet, og som gør kunden til frivillig ambassadør for din ydelse eller dit produkt?
15 tips to optimise your youtube channelKOL Limited
YouTube is currently the world's second largest search engine. If you want to get more views, subscribers and better search rankings for your videos, you need to learn the ropes of YouTube optimization. KOL Limited providing fifteen optimization tips for your YouTube channel and videos that will help you to start doing better in search.
Turning A Neglected YouTube Channel into a Traffic Generation MachinePhil Nottingham
This document outlines a 6-step process to optimize an unloved corporate YouTube channel to generate traffic. The steps are: 1) Define the channel's value proposition by identifying target audiences and problems; 2) Conduct keyword and market research; 3) Cut, trim, and reframe existing videos; 4) Design new thumbnails; 5) Include calls-to-action and external links; 6) Rank videos in organic search. It provides examples applying these steps to a fictional bicycle manufacturing company channel, discussing tactics like embedding videos on blog posts to improve search rankings.
The ultimate guide to video marketing on you tubeEvgeny Tsarkov
The document discusses video marketing strategies on YouTube. It notes that video traffic will make up over half of all internet traffic by 2016 and that YouTube is the second most popular search engine. It provides tips for creating an effective video marketing strategy on YouTube, including developing different types of video content to target different stages of the sales process, optimizing videos for search, and using YouTube advertising options to promote videos.
YouTube is a popular free video sharing website that allows users to upload, view, and share video clips. It was founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim. YouTube is now owned by Google, which acquired it for $1.65 billion in 2006. The website launched a new design in 2010 aimed at simplifying the interface and increasing time spent on the site. YouTube generates revenue through advertisements on videos as well as subscription services that eliminate ads. Its success is attributed to making video uploading and viewing easy and providing diverse user-generated content.
This document provides information about video marketing software and tips for using YouTube effectively. It discusses 15 different tools for marketing videos on YouTube, including Tube SEO Commando, Tube Toolbox, Tube Launch, mTurk, Fiverr, Tube Naire, My PYTA, AVS, Tube Nitro, Latte, Cappuccino, Espresso, and Caffeine. It then lists 6 tips for video marketing on YouTube, such as using your company logo, including your URL in videos, writing effective titles, providing valuable content, always including an HTML link in descriptions, and embedding videos on your own website.
This document provides information about the YouTube marketing bot Tubenoia. It allows users to mass upload, like, comment on and rate their own videos across multiple YouTube accounts. This helps drive more views and engagement for videos. The document discusses Tubenoia's mass uploader tool, video tools for rating, commenting on and favoriting videos, and a comment rater tool to promote comments. It also provides tips for effective video marketing on YouTube, such as including branding, URLs, keywords and calls to action in videos.
This document provides information about the YouTube marketing bot Tubenoia. It allows users to mass upload, like, comment on and rate their own videos across multiple YouTube accounts. This helps drive more views and engagement for visibility. The document outlines some of Tubenoia's key features, including the mass uploader which allows uploading a video to many accounts at once, uniquely modifying each upload. It also details tools for rating, commenting on and favoriting videos across accounts.
Youtube Channel Step By StepTraining guide high income | Free DownloadMallTake
Youtube Channel Step By StepTraining guide high income | Free Download | Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute! #youtube #youtubechannel #earnmoney
This document provides information about audio and video marketing. It discusses the growth of video uploads and views on platforms like YouTube. It then lists tips for effective video marketing, such as writing attention-grabbing titles, providing valuable content, including website URLs in videos, using branding, and embedding videos on websites to increase views and drive traffic. The document emphasizes that video marketing is an important way to engage customers and explain products or services in an easy-to-understand format.
How to Break Into Product Management by Uber Product ManagerProduct School
Darrell focused on how he broke into product. He walked through his career and some of the lessons that he learned on the road to becoming a Product Manager at Uber.
The document outlines a company's strategy to establish a "meta-platform" for video navigation using consumer generated metadata (CGM) aggregated from various online and recorded TV video services. It introduces the team and describes services like TVBlog, Tagiri and Saguri that will enhance TV and online video experiences. The business plan is to gain users on these services and provide a unified metadata navigation platform across digital devices by 2010. The company aims to monetize through advertising and has an early advantage in users and video viewing data.
Steve Jobs was a master of marketing and played a major role in Apple's success. He fully integrated marketing across PR, advertising, and creative content, something few other tech companies have achieved. Jobs also made Apple products seem cool through campaigns like "Think Different" and getting them placed in movies. The Apple stores were another huge marketing success, creating an immersive brand experience. Through consistency in messaging and always exceeding expectations, Jobs helped create an emotional attachment between customers and Apple.
Find SaltTO Bank of America FROM Hind DavidDATE March 1.docxAKHIL969626
Find Salt
TO: Bank of America
FROM: Hind David
DATE: March 16, 2016
SUBJECT: Bank loan
Topic and Purpose
“Find Salt” is a food truck in appearance, but it is without wheels so it is a kiosk. This proposal acknowledges an issue related to the limited menu of the kiosk, and it proposes a document that will suggest and recommend food and beverages to add to the menu. And since this food truck does not move and it is located in United Arab Emirates where is weather is very warm and hot. In this proposal, I am asking for bank loan to be a franchiser for this food truck, but at in-door location and diverse menu.
Scope
This proposal will outline and justify the forthcoming document generally. First the general nature of the document will be discussed; then the subsequent proposal will be outlined.
Proposal
The proposed document will describe various types of food that is recommend to be added to the menu. Identifying the franchised restaurant, its location, design, atmosphere and location.
Methodology
Information about street food concept will be collected from existing sources like management journals and scholarship. Also, Find Salt fans will be surveyed to assess what food is their favorite and what is not. Also to see if they will visit if it was a restaurant in-door rather than just grab the food and go.
Document Outline
The proposed document will include the following specific sections and subsections. This outline is preliminary in nature and may be adjusted as information is gathered.
Introduction
· Background about “Find Salt”
· Current menu
Franchise
· The new menu
· Location
· Design
· Atmosphere
Conclusion
· Amount of money needed
· Suggestions
Benefits
The owner of Find Salt and the franchiser will benefit from the new adjusted menu and from the new concept of the food truck that is an in-door restaurant. Also, bank will benefit from the loan when they will be paid.
What’s inside: An introduction to video marketing and the key terms and concepts
you need for this chapter. We look at how to produce an online video within a sound content
strategy, and how to promote it through paid, earned and owned media channels.
13
Video
Marketing
344 345
13.1 Introduction
Unlike text and even images, video offers an extremely rich, engaging and
stimulating experience for viewers. With the increased availability of bandwidth
and improvements in video technology, people have started watching and sharing
videos on a scale never seen before. From music videos and funny clips of animals
to reviews, how-to’s and exciting commercials and movie trailers, people are
turning to video for entertainment, information and valuable content.
In early 2013, Google was the world’s largest search engine with almost 19.5 billion
searches in January alone representing a 67% market share in the US (comScore,
2013). Interestingly, the second largest search engine was in fact YouTube, the
popular video-sharing website. This indi ...
This document provides tips for musicians to use YouTube marketing effectively. It discusses optimizing video tags and descriptions to improve search engine results, including website URLs in video descriptions to drive traffic, using annotations to encourage actions like email signups, and analyzing video insights to understand performance. The tips include uploading various video types beyond music videos, such as interviews and live performances, to engage fans and drive discovery.
Want more YouTube views? You do, of course. You are a living, breathing being with a video to offer! It only makes sense.
The second most popular website in the world is YouTube. One-third of all internet users, or more than two billion individuals, utilize it each month. In the United States, 74% of adults watch videos. (We could go on, but feel free to peruse the most recent YouTube statistics at your leisure.)
This book was created to highlight all the quick wins that will increase the visibility of your business.
In addition, we'll go through some of the more sophisticated strategies used by experts to increase YouTube views.
Want more YouTube views? You do, of course. You are a living, breathing being with a video to offer! It only makes sense.
The second most popular website in the world is YouTube. One-third of all internet users, or more than two billion individuals, utilize it each month. In the United States, 74% of adults watch videos. (We could go on, but feel free to peruse the most recent YouTube statistics at your leisure.)
This book was created to highlight all the quick wins that will increase the visibility of your business.
This document provides 15 techniques to increase views on YouTube videos. It recommends focusing on a single niche and ideal audience. It also suggests optimizing video metadata and keywords for search rankings. Additionally, it advises using playlists, cards, and end screens to direct viewers to other videos. The document emphasizes building connections with the audience and collaborating with other creators to boost views.
The document discusses five underused YouTube marketing tips: using closed captions to include keywords and boost SEO; keeping old video content updated; using YouTube as a social platform to engage with other users; including calls to action in annotations; and embedding videos on websites and creating sitemaps so videos are found by search engines. It also provides six additional video marketing tips, such as using keywords in titles and descriptions, including URLs in videos and descriptions, and embedding videos on websites to increase time on site.
This document provides tips for optimizing an internet marketing strategy using YouTube. It recommends focusing video titles and descriptions on relevant keywords identified through research. Well-optimized videos and channels can rank highly in search engines like Google. The document also stresses using YouTube as a social media platform by encouraging comments, likes, and subscribers in order to boost video rankings. Overall it presents YouTube and video marketing as an effective free way to run virtual commercials and generate sales leads at scale.
How To Hack The YouTube Algorithm in 2020 Oscar Mooy
A new year, a new decade and new changes to stand out on YouTube! But HOW? How can you stand out from all those other YouTubers, viral videos & cool formats? How can you reach the right target audience on YouTube with your brand, organisation or company? There’s only one answer: hack the YouTube algorithm!
Let us explain: We want you to gain the results you wanted to achieve on YouTube in 2019 but didn’t. You struggled, got some views and subscribers, but far from what you wanted to reach.
We are here to help you! If you need 100.000 subscribers or to double your current revenue, we want you to succeed. So read
carefully and study this document, we are sure it will help you understand the algorithm of YouTube and what they value most.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
More Related Content
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The ultimate guide to video marketing on you tubeEvgeny Tsarkov
The document discusses video marketing strategies on YouTube. It notes that video traffic will make up over half of all internet traffic by 2016 and that YouTube is the second most popular search engine. It provides tips for creating an effective video marketing strategy on YouTube, including developing different types of video content to target different stages of the sales process, optimizing videos for search, and using YouTube advertising options to promote videos.
YouTube is a popular free video sharing website that allows users to upload, view, and share video clips. It was founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim. YouTube is now owned by Google, which acquired it for $1.65 billion in 2006. The website launched a new design in 2010 aimed at simplifying the interface and increasing time spent on the site. YouTube generates revenue through advertisements on videos as well as subscription services that eliminate ads. Its success is attributed to making video uploading and viewing easy and providing diverse user-generated content.
This document provides information about video marketing software and tips for using YouTube effectively. It discusses 15 different tools for marketing videos on YouTube, including Tube SEO Commando, Tube Toolbox, Tube Launch, mTurk, Fiverr, Tube Naire, My PYTA, AVS, Tube Nitro, Latte, Cappuccino, Espresso, and Caffeine. It then lists 6 tips for video marketing on YouTube, such as using your company logo, including your URL in videos, writing effective titles, providing valuable content, always including an HTML link in descriptions, and embedding videos on your own website.
This document provides information about the YouTube marketing bot Tubenoia. It allows users to mass upload, like, comment on and rate their own videos across multiple YouTube accounts. This helps drive more views and engagement for videos. The document discusses Tubenoia's mass uploader tool, video tools for rating, commenting on and favoriting videos, and a comment rater tool to promote comments. It also provides tips for effective video marketing on YouTube, such as including branding, URLs, keywords and calls to action in videos.
This document provides information about the YouTube marketing bot Tubenoia. It allows users to mass upload, like, comment on and rate their own videos across multiple YouTube accounts. This helps drive more views and engagement for visibility. The document outlines some of Tubenoia's key features, including the mass uploader which allows uploading a video to many accounts at once, uniquely modifying each upload. It also details tools for rating, commenting on and favoriting videos across accounts.
Youtube Channel Step By StepTraining guide high income | Free DownloadMallTake
Youtube Channel Step By StepTraining guide high income | Free Download | Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute! #youtube #youtubechannel #earnmoney
This document provides information about audio and video marketing. It discusses the growth of video uploads and views on platforms like YouTube. It then lists tips for effective video marketing, such as writing attention-grabbing titles, providing valuable content, including website URLs in videos, using branding, and embedding videos on websites to increase views and drive traffic. The document emphasizes that video marketing is an important way to engage customers and explain products or services in an easy-to-understand format.
How to Break Into Product Management by Uber Product ManagerProduct School
Darrell focused on how he broke into product. He walked through his career and some of the lessons that he learned on the road to becoming a Product Manager at Uber.
The document outlines a company's strategy to establish a "meta-platform" for video navigation using consumer generated metadata (CGM) aggregated from various online and recorded TV video services. It introduces the team and describes services like TVBlog, Tagiri and Saguri that will enhance TV and online video experiences. The business plan is to gain users on these services and provide a unified metadata navigation platform across digital devices by 2010. The company aims to monetize through advertising and has an early advantage in users and video viewing data.
Steve Jobs was a master of marketing and played a major role in Apple's success. He fully integrated marketing across PR, advertising, and creative content, something few other tech companies have achieved. Jobs also made Apple products seem cool through campaigns like "Think Different" and getting them placed in movies. The Apple stores were another huge marketing success, creating an immersive brand experience. Through consistency in messaging and always exceeding expectations, Jobs helped create an emotional attachment between customers and Apple.
Find SaltTO Bank of America FROM Hind DavidDATE March 1.docxAKHIL969626
Find Salt
TO: Bank of America
FROM: Hind David
DATE: March 16, 2016
SUBJECT: Bank loan
Topic and Purpose
“Find Salt” is a food truck in appearance, but it is without wheels so it is a kiosk. This proposal acknowledges an issue related to the limited menu of the kiosk, and it proposes a document that will suggest and recommend food and beverages to add to the menu. And since this food truck does not move and it is located in United Arab Emirates where is weather is very warm and hot. In this proposal, I am asking for bank loan to be a franchiser for this food truck, but at in-door location and diverse menu.
Scope
This proposal will outline and justify the forthcoming document generally. First the general nature of the document will be discussed; then the subsequent proposal will be outlined.
Proposal
The proposed document will describe various types of food that is recommend to be added to the menu. Identifying the franchised restaurant, its location, design, atmosphere and location.
Methodology
Information about street food concept will be collected from existing sources like management journals and scholarship. Also, Find Salt fans will be surveyed to assess what food is their favorite and what is not. Also to see if they will visit if it was a restaurant in-door rather than just grab the food and go.
Document Outline
The proposed document will include the following specific sections and subsections. This outline is preliminary in nature and may be adjusted as information is gathered.
Introduction
· Background about “Find Salt”
· Current menu
Franchise
· The new menu
· Location
· Design
· Atmosphere
Conclusion
· Amount of money needed
· Suggestions
Benefits
The owner of Find Salt and the franchiser will benefit from the new adjusted menu and from the new concept of the food truck that is an in-door restaurant. Also, bank will benefit from the loan when they will be paid.
What’s inside: An introduction to video marketing and the key terms and concepts
you need for this chapter. We look at how to produce an online video within a sound content
strategy, and how to promote it through paid, earned and owned media channels.
13
Video
Marketing
344 345
13.1 Introduction
Unlike text and even images, video offers an extremely rich, engaging and
stimulating experience for viewers. With the increased availability of bandwidth
and improvements in video technology, people have started watching and sharing
videos on a scale never seen before. From music videos and funny clips of animals
to reviews, how-to’s and exciting commercials and movie trailers, people are
turning to video for entertainment, information and valuable content.
In early 2013, Google was the world’s largest search engine with almost 19.5 billion
searches in January alone representing a 67% market share in the US (comScore,
2013). Interestingly, the second largest search engine was in fact YouTube, the
popular video-sharing website. This indi ...
This document provides tips for musicians to use YouTube marketing effectively. It discusses optimizing video tags and descriptions to improve search engine results, including website URLs in video descriptions to drive traffic, using annotations to encourage actions like email signups, and analyzing video insights to understand performance. The tips include uploading various video types beyond music videos, such as interviews and live performances, to engage fans and drive discovery.
Want more YouTube views? You do, of course. You are a living, breathing being with a video to offer! It only makes sense.
The second most popular website in the world is YouTube. One-third of all internet users, or more than two billion individuals, utilize it each month. In the United States, 74% of adults watch videos. (We could go on, but feel free to peruse the most recent YouTube statistics at your leisure.)
This book was created to highlight all the quick wins that will increase the visibility of your business.
In addition, we'll go through some of the more sophisticated strategies used by experts to increase YouTube views.
Want more YouTube views? You do, of course. You are a living, breathing being with a video to offer! It only makes sense.
The second most popular website in the world is YouTube. One-third of all internet users, or more than two billion individuals, utilize it each month. In the United States, 74% of adults watch videos. (We could go on, but feel free to peruse the most recent YouTube statistics at your leisure.)
This book was created to highlight all the quick wins that will increase the visibility of your business.
This document provides 15 techniques to increase views on YouTube videos. It recommends focusing on a single niche and ideal audience. It also suggests optimizing video metadata and keywords for search rankings. Additionally, it advises using playlists, cards, and end screens to direct viewers to other videos. The document emphasizes building connections with the audience and collaborating with other creators to boost views.
The document discusses five underused YouTube marketing tips: using closed captions to include keywords and boost SEO; keeping old video content updated; using YouTube as a social platform to engage with other users; including calls to action in annotations; and embedding videos on websites and creating sitemaps so videos are found by search engines. It also provides six additional video marketing tips, such as using keywords in titles and descriptions, including URLs in videos and descriptions, and embedding videos on websites to increase time on site.
This document provides tips for optimizing an internet marketing strategy using YouTube. It recommends focusing video titles and descriptions on relevant keywords identified through research. Well-optimized videos and channels can rank highly in search engines like Google. The document also stresses using YouTube as a social media platform by encouraging comments, likes, and subscribers in order to boost video rankings. Overall it presents YouTube and video marketing as an effective free way to run virtual commercials and generate sales leads at scale.
How To Hack The YouTube Algorithm in 2020 Oscar Mooy
A new year, a new decade and new changes to stand out on YouTube! But HOW? How can you stand out from all those other YouTubers, viral videos & cool formats? How can you reach the right target audience on YouTube with your brand, organisation or company? There’s only one answer: hack the YouTube algorithm!
Let us explain: We want you to gain the results you wanted to achieve on YouTube in 2019 but didn’t. You struggled, got some views and subscribers, but far from what you wanted to reach.
We are here to help you! If you need 100.000 subscribers or to double your current revenue, we want you to succeed. So read
carefully and study this document, we are sure it will help you understand the algorithm of YouTube and what they value most.
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If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
5. Link to a content item
(text/video/photo)
Taboola analyzes the item to
predict where it will perform
best
Taboola starts recommending item
across the network on sites where
likelihood of meeting the performance
objective is highest
Taboola measures performance
and continuously optimizes
placement of content
HOW THE ENGINE WORKS
6. Taboola founded with
the goal of
revolutionizing video
discovery
ABOUT TABOOLA
Becomes the leading
online video
recommendation
platform
Adapts the technology
to recommend articles
and photos;
launches a content
marketplace
Becomes the leading
Content Discovery
platform with 3.5B daily
recommendations
2007
2012
2011
2014
14. LasikPlus BUILDS TRAFFIC AND CONVERSIONS
THROUGH CONTENT MARKETING
“CPA for booked appointments is 55% lower
with Taboola than other marketing channels.
15. THE LINE DOUBLES TRAFFIC AND
GROWS EMAIL SUBSCRIPTION
The Line doubles traffic in one month
and grows email subscriber list by 12%
with Taboola and grew traffic by 100%.
If you use the Web, you have most likely seen Taboola before…
Here’s how it works:
You provide a link to a content item
The Taboola algorithmic engine analyzes the content item and predicts where it will perform best
The item will be recommended across the network
Taboola will measure performance, based on whatever KPI you define, and optimize placement of the content item
The company was founded in 2007 with the goal of revolutionizing the discovery of online video.
By 2011, Taboola has become the leader in online video recommendation technology.
In 2012 Taboola enhanced its algorithmic engine to also recommend text and photos, and opened a content marketplace.
Taboola is the content discovery leader with over 130B daily recommendations.
In 1900, Michelin Tires released a 400-page guide geared at helping drivers maintain their cars. It coved basic maintenance, accommodations, and other travel tips. After 35,000 copies were distributed for free, the company began selling the books for a profit.
In the most-watched live YouTube stream ever, Red Bull’s “Stratos: Mission to the Edge of Space” sponsored adrenaline junkie Felix Baumgartner’s free fall jump from 24 miles above ground. The only hint of the Red Bull brand was the Red Bull branded flight suit and Red Bull logo on the helium balloon Felix jumped from.
BRANDING NOT CONVERIONS
Client Example
Brand, engage, convert
If your goal with a content campaign is to drive action – e.g. drive product sales, newsletter subscriptions, trial sign-ups – you can optimize your campaign for that action and easily track CPA.
We help optimize campaigns through rigorous A/B testing of creative.