Good analytic Formulas

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Group Measures Name Tableau Formula
AdSense AdSense CTR
[AdSense Ads Clicks]/[AdSense Page
Impressions]
AdSense AdSense eCPM
[AdSense Revenue]/[AdSense Page
Impressions]*0.001
AdWords CPM [Cost] / ([Impressions] / 1000)
AdWords CPC [Cost] / [Clicks]
AdWords CTR [Clicks] / [Impressions]
AdWords Cost per Transaction [Cost] / [Transactions]
AdWords Cost per Goal [Cost] / [Goal Completions]
AdWords Cost per Conversion [Cost] / ([Transactions] + [Goal Completions])
AdWords RPC ([Revenue] + [Goal Value]) / [Clicks]
AdWords ROI ([Revenue] + [Goal Value] - [Cost]) / [Cost]
AdWords Margin
([Revenue] + [Goal Value] - [Cost]) / ([Revenue]
+ [Goal Value])
App Tracking Screens / Sessions [Screen Views]/[Visits]
Ecommerce
Ecommerce Conversion
Rate
[Transactions] / [Visits]
Ecommerce Avg. Value [Revenue] / [Transactions]
Ecommerce Per Visit Value [Revenue] / [Visits]
Ecommerce Total Value [Revenue] + [Goal Value]
Ecommerce Revenue per Item [Product Revenue] / [Quantity]
Ecommerce Items per Purchase [Quantity] / [Unique Purchases]
Event Tracking Avg. Value [Event Value] / [Total Events]
Event Tracking Events per Visit with Event [Total Events] / [Visits with Event]
Exceptions Exceptions / Screen [Exceptions]/[Screen Views]
Exceptions Crashes / Screen [Fatal Exceptions]/[Screen Views]
Goal Conversions Per Visit Goal Value [Goal Value] / [Visits]
Goal Conversions Goal Conversion Rate [Goal Completions] / [Visits]
Goal Conversions Abandoned Funnels [Goal Starts] - [Goal Completions]
Goal Conversions Total Abandonment Rate
([Goal Starts] - [Goal Completions]) / [Goal
Starts]
Internal Search Avg. Search Results Views [Search Result Views] / [Total Unique Searches]
Internal Search % Visits with Search [Visits with Search] / [Visits]
Internal Search Avg. Search Depth [Search Depth] / [Total Unique Searches]
Internal Search Avg. Search Duration [Time after Search] / [Total Unique Searches]
Internal Search % Search Exits [Search Exits] / [Total Unique Searches]
Internal Search
Search Goal Conversion
Rate
[Goal Completions] / [Total Unique Searches]
Internal Search Goal Value per Search [Goal Value] / [Total Unique Searches]
Other App Views per Visit [App Views] / [Visits]
Other Avg. Visit Duration [Visit Duration] / [Visits]
Other Actions per Social Visit [Social Actions / [Unique Social Actions]
Other Avg. User Timing (sec) [User Timing (ms)] / [User Timing Sample]
Other % New Visits [New Visits] / [Visits]
Page Tracking Entrances/Pageviews [Entrances] / [Pageviews]

2. Page Tracking Entrance Bounce Rate [Bounces] / [Entrances]
Page Tracking Bounce Rate [Bounces] / [Visits]
Page Tracking Pages/Visit [Pageviews] / [Visits]
Page Tracking Avg. Time on Page [Time on Page] / ([Pageviews] - [Exits])
Page Tracking % Exit [Exits] / [Pageviews]
Page Tracking Avg. Page Load Time
([Page Load Time] / [Page Load Sample]) *
0.001
Site Speed Avg.
Avg. Document Content
Loaded Time (sec)
([Document Content Loaded Time (ms)]/[DOM
Latency Metrics Sample])*0.001
Site Speed Avg.
Avg. Document Interactive
Time (sec)
([Document Interactive Time (ms)] / [DOM
Latency Metrics Sample])*0.001
Site Speed Avg. Domain Lookup Time
([Domain Lookup Time] / [Speed Metrics
Count]) * 0.001
Site Speed Avg. Page Download Time
([Page Download Time] / [Speed Metrics
Count]) * 0.001
Site Speed Avg. Redirection Time
([Redirection Time] / [Speed Metrics Count]) *
0.001
Site Speed Avg. Server Connection Time
([Server Connection Time] / [Speed Metrics
Count]) * 0.001
Site Speed Avg. Server Response Time
([Server Response Time] / [Speed Metrics
Count]) * 0.001