Project Code: The 14th Floor
T14F – The Vision


   A not for profit project committed to creating a community
   space for Pakistan‟s enterprising youth that:
   ▪ Provides a vibrant environment for entrepreneurs and technology




                                                                            Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed
    enthusiasts to gather and exchange ideas,
   ▪ Is a hot bed for technology innovation
   ▪ Offers a platform (forum) that encourages collaboration, enables
    networking and creates employment opportunities




  “Entrepreneurship spurs economic growth, but how do you
  spur entrepreneurship?”


                                                                        1
Current Gap

    University       ▪ Bridging the gap between „Business Plan Competitions‟ & Real World
1
    Students         ▪ Limited access to infrastructure, entrepreneurs, mentorship & talent

                     ▪ Finding co-founders is very difficult due to lack of social spaces
 2 Young




                                                                                                             Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed
   Professionals     ▪ Private space for after-work brain storming, hacking & engaging community

                     ▪ Potential mentors, but lacking organized access to students and professionals
 3 Successful
   Entrepreneurs     ▪ Engaging with other successful entrepreneurs outside of their own domain


    Corporate        ▪ Typical „innovators dilemma‟ – existing team is not thinking disruptive
4
    Intrapreneurs    ▪ No avenue for finding innovative, entrepreneurial „partners‟ for organic growth

                     ▪ Experts from Silicon Valley – assisting local talent, or hunting for their new
5 Visiting Experts     ideas, people and teams
                     ▪ Looking to setup in Pakistan, but facing infrastructure challenges

                     ▪ Access to smart people, team
6 Investors
                     ▪ Access to innovative ideas at early stage & participate in them


                                                                                                         2
T14F - Overview

 ▪ Technology “Plug and Play” for entrepreneurs and
 technology enthusiasts to gather and exchange ideas


 ▪




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         The T14F “Appeal”
         – Creating an ecosystem that fosters inspiration and enablement
         – Proximity to smart and intellectually curious people
         – Enables networking, collaboration, sales leads and
         employment opportunities
         – Hotbed for innovative ideas
         – Free Coffee, Free Wireless Internet


     ▪   Founded in 2013 by successful technology entrepreneurs from
         Stanford University and University of Texas Austin




                                                                           3
T14F – Board of Advisors
                   ▪ Founder of Perfigo, a technology                     ▪ Pakistan start-up expert – early
                     startup in Silicon Valley. Acquired                      employee in 3 start-ups
                     by Cisco Systems                                     ▪   Founder of 2 start-ups
                                                                          ▪   5+ P@SHA ICT Awards


     Atif Azim




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      Advisor                                              Farzal Dojki
                                                             Advisor




                   ▪ Founder & CEO, NexDegree
                     Private Limited


                                                               ▪ 4 open advisory positions



 Imran Moinuddin
     Advisor
T14F – Services Offered
                      ▪ Seating for 90-100 people + café for 40
1 Workspace           ▪ Workspaces for plug & play users, Project “zones” for larger teams
                      ▪ 3 seating types – “deadline serious”, “library whisper” & “casual café”

                      ▪ High Speed Internet, Video Conferencing




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2 Business Services   ▪ Printing and Scanning, Mail and delivery services
                      ▪ Redundant Internet connectivity, back up power supply
                      ▪ Conference rooms with projection capabilities
3 Meeting Rooms       ▪ Brainstorming rooms with whiteboards
                      ▪ Mix of formal & casual seating

                      ▪ Hosting of community events for up to 60-70 attendees
4 Events              ▪ Corporate events – Seminars, Investors, Trainings
                      ▪ Networking Events – Hack-a-thons, Brown Bag Sessions

                      ▪ Low barriers to entry – encourage memberships for casual hangout
5 Packages
                      ▪ Student, Freelancer and Start Up plans
                      ▪ Day, Weekly and Monthly passes



                                                                                                  5
T14F – Proposed Site Plans
                 ▪   7,500 sq ft facility on the 14th floor of a modern office building
1 Location       ▪   24x7 access
                 ▪   Panoramic views of the city
                 ▪   Parking for 500 cars within 5 minute walking distance




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                 ▪ 125 feet of non-stop glass exterior, 270 degree view of Karachi
2 Ambiance
                 ▪ Ambient light permeating the entire facility
                 ▪ Minimalistic furniture patterned on International best practices

                 ▪   Building hosts mostly technology outfits
3 Neighborhood   ▪   Within 10 minutes from National IT Parks, PSEB & P@SHA offices
                 ▪   Proximity to leading Universities - KU, NED, IBA, KSBL
                 ▪   Easy accessibility to restaurants, shops


                 ▪ Café area with self-service model
4 Recreation     ▪ Gaming stations; Foosball, Table Tennis
                 ▪ Library with collection of 200+ books


                                                                                          6
Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed
                                                                                                      7
T14F – Proposed Layout
               T14F – Proposed Layout
T14F – Interior Concepts




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                                                 Open Workspace



        Casual Seating




                           Café and Recreation




        Conference Rooms                         Project “Zones”   8
T14F – Business Model
▪   Not for profit – but self sustaining

▪   Proven Global Model - The main source of revenue will be membership charges

▪   Target Audience




                                                                                            Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed
       ▪ Individuals or startups with a passion for technology based innovations
       ▪ Freelancer community from TED disciplines
       ▪ Pakistani Diaspora across the Globe, wanting to incubate product engineering
         teams without operational worries
       ▪ Regional companies (Lahore/Islamabad/GCC/Singapore) companies wanting a
         travelling office in Karachi

▪   Pricing survey conducted, received positive feedback

▪   Break even at 60% occupancy
      ▪ Commitments for 40% occupancy in place




                                                                                        9
T14F - Roadmap


                                     2015

                    2014




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                                       Incubation
    2013
                      Startup          Investments
                      Acceleration
      Plug and        Program
      Play Center
      Networking
      Events

           Building an entrepreneurial ecosystem


                                                     10
Current Status
▪   Facility
      ▪ Rental contracts agreed
      ▪ Possession by February end

▪   Organizational




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      ▪ NGO registered under Societies Act
      ▪ In process of adding advisory team members

▪   Construction
      ▪ Architect has been identified
      ▪ Facility layout has been finalized
      ▪ Interior design in the process of being finalized
      ▪ Estimated construction time: 3-4 Months

▪   CAPEX Funding
      ▪ Cost analysis and Revenue model complete
      ▪ Funds contributed so far: USD 68,000
      ▪ Remaining funds to be raised: USD 62,000



                                                            11
T14F – Investment Opportunity
 ▪   Why Invest?

       •   Brand association with entrepreneurial youth of Pakistan
              • Example: Apple Plug & Play Center with Cisco sponsored Video Conferencing
                rooms




                                                                                                 Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed
       ▪   Early investment opportunity in innovative ideas
       ▪   Access to high caliber talent pool
       ▪   For the encouragement and the betterment of Pakistan‟s youth


 ▪   How Much Do I need to Invest?
       ▪ We are looking for investors to sponsor the following areas:
           ▪ Plug and Play area – USD 35,000
           ▪ Café and Events area – USD 25,000
           ▪ “Zone” Sponsorships – USD 5,000 – 10,000

 ▪   When Do I need to Invest?
       ▪ Initial commitment of funds – February 2013
       ▪ Actual disbursements – March through June 2013


                                                                                            12
Branding Ideas

                       ▪ Example: Apple Plug & Play Center
1 Facility name
                       ▪ Example: Nokia Innovation Center

                       ▪ Example: Time Machine
 2 Working Zones




                                                                                 Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed
                       ▪ Example: The Amazon


    Conference         ▪ Example: App Store
3
    Rooms              ▪ Example: Kindle Fire

                       ▪ Example: X-Box
 4 Recreational Area
                       ▪ Example: HP Pavilion

                       ▪ Example: Red Bull Café
5 Cafe                 ▪ Example: Google Hangout


                       ▪ Sponsorship of Business plan competition winners
6 Misc Others
                       ▪ Funding for social entrepreneurs or NGOs


                                                                            13

T14F: The Incubator Initiative and VentureDive's Next Home

  • 1.
  • 2.
    T14F – TheVision A not for profit project committed to creating a community space for Pakistan‟s enterprising youth that: ▪ Provides a vibrant environment for entrepreneurs and technology Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed enthusiasts to gather and exchange ideas, ▪ Is a hot bed for technology innovation ▪ Offers a platform (forum) that encourages collaboration, enables networking and creates employment opportunities “Entrepreneurship spurs economic growth, but how do you spur entrepreneurship?” 1
  • 3.
    Current Gap University ▪ Bridging the gap between „Business Plan Competitions‟ & Real World 1 Students ▪ Limited access to infrastructure, entrepreneurs, mentorship & talent ▪ Finding co-founders is very difficult due to lack of social spaces 2 Young Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed Professionals ▪ Private space for after-work brain storming, hacking & engaging community ▪ Potential mentors, but lacking organized access to students and professionals 3 Successful Entrepreneurs ▪ Engaging with other successful entrepreneurs outside of their own domain Corporate ▪ Typical „innovators dilemma‟ – existing team is not thinking disruptive 4 Intrapreneurs ▪ No avenue for finding innovative, entrepreneurial „partners‟ for organic growth ▪ Experts from Silicon Valley – assisting local talent, or hunting for their new 5 Visiting Experts ideas, people and teams ▪ Looking to setup in Pakistan, but facing infrastructure challenges ▪ Access to smart people, team 6 Investors ▪ Access to innovative ideas at early stage & participate in them 2
  • 4.
    T14F - Overview ▪ Technology “Plug and Play” for entrepreneurs and technology enthusiasts to gather and exchange ideas ▪ Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed The T14F “Appeal” – Creating an ecosystem that fosters inspiration and enablement – Proximity to smart and intellectually curious people – Enables networking, collaboration, sales leads and employment opportunities – Hotbed for innovative ideas – Free Coffee, Free Wireless Internet ▪ Founded in 2013 by successful technology entrepreneurs from Stanford University and University of Texas Austin 3
  • 5.
    T14F – Boardof Advisors ▪ Founder of Perfigo, a technology ▪ Pakistan start-up expert – early startup in Silicon Valley. Acquired employee in 3 start-ups by Cisco Systems ▪ Founder of 2 start-ups ▪ 5+ P@SHA ICT Awards Atif Azim Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed Advisor Farzal Dojki Advisor ▪ Founder & CEO, NexDegree Private Limited ▪ 4 open advisory positions Imran Moinuddin Advisor
  • 6.
    T14F – ServicesOffered ▪ Seating for 90-100 people + café for 40 1 Workspace ▪ Workspaces for plug & play users, Project “zones” for larger teams ▪ 3 seating types – “deadline serious”, “library whisper” & “casual café” ▪ High Speed Internet, Video Conferencing Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed 2 Business Services ▪ Printing and Scanning, Mail and delivery services ▪ Redundant Internet connectivity, back up power supply ▪ Conference rooms with projection capabilities 3 Meeting Rooms ▪ Brainstorming rooms with whiteboards ▪ Mix of formal & casual seating ▪ Hosting of community events for up to 60-70 attendees 4 Events ▪ Corporate events – Seminars, Investors, Trainings ▪ Networking Events – Hack-a-thons, Brown Bag Sessions ▪ Low barriers to entry – encourage memberships for casual hangout 5 Packages ▪ Student, Freelancer and Start Up plans ▪ Day, Weekly and Monthly passes 5
  • 7.
    T14F – ProposedSite Plans ▪ 7,500 sq ft facility on the 14th floor of a modern office building 1 Location ▪ 24x7 access ▪ Panoramic views of the city ▪ Parking for 500 cars within 5 minute walking distance Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed ▪ 125 feet of non-stop glass exterior, 270 degree view of Karachi 2 Ambiance ▪ Ambient light permeating the entire facility ▪ Minimalistic furniture patterned on International best practices ▪ Building hosts mostly technology outfits 3 Neighborhood ▪ Within 10 minutes from National IT Parks, PSEB & P@SHA offices ▪ Proximity to leading Universities - KU, NED, IBA, KSBL ▪ Easy accessibility to restaurants, shops ▪ Café area with self-service model 4 Recreation ▪ Gaming stations; Foosball, Table Tennis ▪ Library with collection of 200+ books 6
  • 8.
    Working Draft -Last Modified 10/19/2012 8:23:50 AM Printed 7 T14F – Proposed Layout T14F – Proposed Layout
  • 9.
    T14F – InteriorConcepts Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed Open Workspace Casual Seating Café and Recreation Conference Rooms Project “Zones” 8
  • 10.
    T14F – BusinessModel ▪ Not for profit – but self sustaining ▪ Proven Global Model - The main source of revenue will be membership charges ▪ Target Audience Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed ▪ Individuals or startups with a passion for technology based innovations ▪ Freelancer community from TED disciplines ▪ Pakistani Diaspora across the Globe, wanting to incubate product engineering teams without operational worries ▪ Regional companies (Lahore/Islamabad/GCC/Singapore) companies wanting a travelling office in Karachi ▪ Pricing survey conducted, received positive feedback ▪ Break even at 60% occupancy ▪ Commitments for 40% occupancy in place 9
  • 11.
    T14F - Roadmap 2015 2014 Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed Incubation 2013 Startup Investments Acceleration Plug and Program Play Center Networking Events Building an entrepreneurial ecosystem 10
  • 12.
    Current Status ▪ Facility ▪ Rental contracts agreed ▪ Possession by February end ▪ Organizational Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed ▪ NGO registered under Societies Act ▪ In process of adding advisory team members ▪ Construction ▪ Architect has been identified ▪ Facility layout has been finalized ▪ Interior design in the process of being finalized ▪ Estimated construction time: 3-4 Months ▪ CAPEX Funding ▪ Cost analysis and Revenue model complete ▪ Funds contributed so far: USD 68,000 ▪ Remaining funds to be raised: USD 62,000 11
  • 13.
    T14F – InvestmentOpportunity ▪ Why Invest? • Brand association with entrepreneurial youth of Pakistan • Example: Apple Plug & Play Center with Cisco sponsored Video Conferencing rooms Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed ▪ Early investment opportunity in innovative ideas ▪ Access to high caliber talent pool ▪ For the encouragement and the betterment of Pakistan‟s youth ▪ How Much Do I need to Invest? ▪ We are looking for investors to sponsor the following areas: ▪ Plug and Play area – USD 35,000 ▪ Café and Events area – USD 25,000 ▪ “Zone” Sponsorships – USD 5,000 – 10,000 ▪ When Do I need to Invest? ▪ Initial commitment of funds – February 2013 ▪ Actual disbursements – March through June 2013 12
  • 14.
    Branding Ideas ▪ Example: Apple Plug & Play Center 1 Facility name ▪ Example: Nokia Innovation Center ▪ Example: Time Machine 2 Working Zones Working Draft - Last Modified 10/19/2012 8:23:50 AM Printed ▪ Example: The Amazon Conference ▪ Example: App Store 3 Rooms ▪ Example: Kindle Fire ▪ Example: X-Box 4 Recreational Area ▪ Example: HP Pavilion ▪ Example: Red Bull Café 5 Cafe ▪ Example: Google Hangout ▪ Sponsorship of Business plan competition winners 6 Misc Others ▪ Funding for social entrepreneurs or NGOs 13