The document is a synopsis for a Vans shoe advertisement created by Jack Dixon for a creative media course. It outlines that the ad will first show the shoes being worn from a point of view perspective of the wearer. It will then cut to shots of just the shoes as the wearer sits down to keep all focus on the shoes. The Vans logo will be included at the end for additional branding.

1. SalfordCityCollege
Eccles Sixth Form Centre
BTec Level 3
Extended Diploma in Creative Media Production
Film, TV and Radio
HA4 – Objects of Desire
Advert Synopsis
Name Jack Dixon
Title Calm sport free shoe advert
Product Vans Shoes
Synopsis My advert will show the shoes being worn for everyday use, for the opening scene you will see the shoes being worn from a point of view shot of the wearer. The
next section of the ad will include shots of the shoes whilst the wearer is sat down, the footage will be only of the shoes and will not feature any faces or any
other products so that all of the focus is on the shoes. I am going to include the vans logo towards the end of the advert for even more branding.