1. Second Annual
NY Senior and Baby Boomer Expo
May 23, 2010
Pennsylvania Hotel - New York City
10:00am-5:00pm
2010 Exhibit Opportunities
Contact Your Independent Sales Associates for details

2. Featured Speakers Include
Miss Patti Page
Miss Patti Page will be a Keynote Speaker.
She was featured in California at the CA Senior & Baby Boomer Expo.
She will also be promoting her book, This Is My Song.
Patti Page is one of America’s true musical icons. In the course of her seven-decade recording
career, she has become a living legend by selling more than 100 million records, making her one of the
biggest selling female recording artists in history.
Patti’s silky-smooth voice engulfed the airwaves during the ‘50s and ‘60s, providing her with a
staggering 111 hits, 15 gold records and four gold albums. Patti became the first crossover artist to
take country music out of the country and onto the pop charts with such million record sellers as
“Mockin’ Bird Hill,” “I Went To Your Wedding,” “Mister & Mississippi,” and, of course, the legendary
“Tennessee Waltz,” which was #1 concurrently on all three charts (Pop, Country, & R&B) and sold
more than 20 million copies. She was also the first artist to use multiple voice techniques on records
and the only singer —male or female—to have had shows bearing her name on all three major televi-
sion networks.
Patti’s accomplishments remain unparalleled. Today, she continues to use her sweet, tranquil
voice to touch the hearts of many generations and has recorded four new albums in the past six years,
one of which received a Grammy.
Patti still enjoys performing 50 select concerts throughout the year, sharing her incredible list of chart-
topping classics with her fans.
Other Speakers will be announced soon.

3. What is the NY Baby Boomer
and Senior Expo?
The NY Baby Boomer Expo is a place
where Baby Boomers, seniors
and families gather to meet experts
from private, non profit
and government organizations
with products, services & information
to help make life better
during the leisure years.
There will be a full exhibit hall, free health screenings,
raffles, prizes, give-aways and entertainment.
World renowned magician
Steve Rodman.
Dr. Fred Vagnini M.D. is the director
of the Heart, Diabetes & Weight
Loss Center. Formerly a heart and
vascular surgeon, Dr. V is now the Photos with entertainers
host of The Heart Show on WOR & celebrities by:
Jim Manley

4. How do we get Attendee Profiles:
the word out? Age:
25-49 - 15%
* Radio 50-65 - 65%
* Print Ads over 65 - 20%
* Internet Advertising
* Direct Mail Gender
* Email Blasts Male-49%
* Flyers/Posters Female- 51%
Income:
Fixed Income: 40%
Why Should you Between 50K & 100K: 65%
Over 100K: 35%
exhibit? Demographics:
This is your chance to meet 70% of the attendees will come from
with thousands of qualified Seniors, the immediate NYC area
Baby Boomers, Caregivers and their the other
families to introduce your companies 30% will travel from surrounding
products and services. NY, NJ , PA and CT areas.
Who should exhibit?
Any company with a product or service relevant to Senior Citizens or Baby Boomers
including but not limited to:
* Insurance Companies * Home Health Care Suppliers
* Investment Companies * Orthopaedic Supply Companies
* Chiropractors * Diabetic Supply Companies
* Yoga Companies/ Instructors * Healthy Living/ Longevity Promoters
* Travel Agencies
* Anti-aging/ Cosmetic Suppliers
* New Home Builders
* Accupuncturists/ massage therapists
* Home Remodelers
* Herbal Remedies/ Holistic Medicine
* Retirement Communities
* 55+ Active Adult Communities
* Nursing Homes
* Wheelchair Supply companies * Leisure Activities(golf & country clubs,casinos)
* Reverse Mortgage Specialists * Health Spas/Clubs/Gyms

5. Exhibitor Information
Primary Sponsor- $10,000 - includes:
* 10x20 exhibit space, carpeted
* 6 foot table, skirted with 2 chairs
* Banner in registration area and in front of all seminar rooms
* 30 Minute presentation in a seminar room
* Company name and logo included in all extended marketing
* 20 tickets to the NY Senior & Baby Boomer expo
* Full page ad in the Show Guide (front inside or back inside if available)
Gold Sponsor - $5,000 - includes:
* 10x10 exhibit space, carpeted
* 6 foot table, skirted with 2 chairs
* Banner in registration area and in front of all seminar rooms
* 20 Minute speaking session in a seminar room
* Full page ad in the Show Guide
* 10 General admission tickets to the expo
* Company name mentioned in all advertising
Premium Booth - $2495 - includes:
* 10x10 exhibit space, carpeted
* 6 foot table skirted with 2 chairs
* Free 1/4 page ad in the Show Guide
* Flash drive of attendee contact information
for those who chose to share their personal information
Standard Booth - $1995 - includes:
U T
* 10x10 exhibit space, carpeted D O
L
* 6 foot table and 2 chairs SO
6 foot table top option-$995
All promotional material must fit on the table top.
There is no floor space in front of or behind the table available for display. If
you wish to have chairs, you must purchase the 10x10 exhibit space.
Along with the standard inclusions, all exhibitors will receive
a free 20 word listing in the show guide
their company name and logo posted on the NY Senior Expo website
and promotion of any prizes that they wish to raffle at the expo.

6. New York
Pennsylvania Hotel 50+ Wealth & Wellness Expo
50 Plus Wealth
and Wellness 401 Seventh Avenue Sunday, May 23rd, 2010
2010
Exhibit Space Contract:
Exhibitor:__________________________________________ Contact: _________________________________________
Address: __________________________________________ City: ____________________ State:______ Zip:________
Phone: ______________________ Fax:________________ Email: ___________________________________________
Primary Sponsor @$10,000 $____________
Gold Sponsor @$ 5,000 $____________
______ Premium 10x10 exhibit space @$2495
(1/4 page ad in Show Guide - attendee contact information for all attendees giving consent) $____________
______ 10x20 exhibit spaces @$4990 $____________
______ 6’ information tables @$995
(no chairs - everything must be on tabletop) $____________
Total $___________
Upon acceptance this application is a binding contract between the “exhibitor” and the Expo “organizers”. The exhibitor agrees to abide by the
terms and conditions which form an integral part of the contract. Organizer reserves the right to refuse to exhibit booth rental or advertising for
any reason. 1. All retail sales are prohibited. Exhibitors must confine their activities to their contract space. Exhibitors my not use amplifying
equipment. 2. The organizers reserve the right to modify the Rules and Regulations at any time by posting on NYSeniorExpo.com website. 3.
Exhibitors will be given an opportunity to select their booth location based on date of paid-in-full contracts. Organizer reserves the right to
change space assignments prior to the event. Space is leased with the understanding that the Exhibitor will hold the organizers harmless from
any and all liabilities that may result from any changes. 4. Liabilities: Exhibitor participates at its own risk. Neither organizers nor its employees,
and/or its agents, or the hosting facility or its employees will be responsible for any damage to or for the loss or destruction of the Exhibitor's
property or injuries to the Exhibitor, its representatives, agents or employees. Exhibitor expressly waives all claims for such loss, damage,
destruction or injury. Exhibitor agrees that no guarantees of attendance or sales have been made by organizers, nor its employees and/or its
agents. Exhibitor agrees to hereby and forever discharge, release and hold harmless organizers, its agents and employees and the event facility
from any claims arising from participating in the event. organizers, its employees and/or its agents shall not have any liability whatsoever for
delay or cancellation of the Exhibit or any damage to any person, matter or thing, resulting from storm, wind or water, or other acts of God, nor
from fire, strikes, lockouts, or any other circumstance beyond organizers's control. 5. Payment Terms and Cancellation Policy: Exhibitor is
required to pay in full upon registering for the event. No Exhibitor will be allowed to exhibit at event without first making full payment for
exhibit space. Under no circumstances will Exhibitor payments be returned or refunded. 6. This Agreement represents the entire Agreement
between the parties hereto and supersedes all previous agreements, whether oral or written, between the parties. Amendments to this agreement
shall be in writing only. A waiver by either party of any provision of this Agreement shall not be deemed to be a waiver of such provision, or any
other provision, as to any future instance or occurrence. This Agreement shall be governed by the law of the State of New York, and causes of
action may only be brought in Sullivan County. Send completed form and make checks payable to: Exhibit Hall Management and mail to:
Exhibit Hall Management - PO Box 678 Jeffersonville, NY 12748. Fax: 646-417-7989. By signature or initials below, the individual signing
or initialing this contract represents and warrants that he/she is duly authorized to execute this binding contract on behalf of named Exhibitor.
Signature:__________________________________________________________ Title: ______________________________
Print name: ________________________________________________________ Date: ______________________________
Name on credit card: ________________________________________________ Type: (Amx, VISA, Master): _______________
Credit Card #: ___________________________________________ Expiration date: ________ Validation code: _________
Mark Rakowitz
Name of Senior Independent Assoc. (SIA) : _______________________ Accepted by Exhibit Hall Mgmnt: ________________________
Exhibit Hall Management - PO Box 678 - Jeffersonville, NY 12748 - 845-482-2128

7. New York
50plus Wealth Pennsylvania Hotel 50 plus Wealth & Wellness
and Wellness Expo 401 Seventh Avenue Sunday, May 23rd, 2010
2010
Market without Travel:
Exhibitor:__________________________________________ Contact: _________________________________________
Address: __________________________________________ City: ____________________ State:______ Zip:________
Phone: ______________________ Fax:________________ Email: ___________________________________________
Full remote participation $1495
Full page ad in Show Guide, literature on advertisers’ table & in attendee bag,
11x17 ad poster in reception area, listing and logo with link on web site, list
of attendees who opt in to additional information. $____________
Standard remote participation $495
1/4 page ad in Show Guide, literature on advertisers’ table or in attendee bag,
listing and logo with link on web site, list. $____________
Basic remote participation $295
2” ad in Show Guide, literature on advertisers’ table, listing and logo with link
on web site. $____________
Total $_________
Upon acceptance this application is a binding contract between the “exhibitor” and the Expo “organizers”. The exhibitor agrees to abide by the
terms and conditions which form an integral part of the contract. Organizer reserves the right to refuse to exhibit booth rental or advertising for
any reason. 1. All retail sales are prohibited. Exhibitors must confine their activities to their contract space. Exhibitors my not use amplifying
equipment. 2. The organizers reserve the right to modify the Rules and Regulations at any time by posting on NYSeniorExpo.com website. 3.
Exhibitors will be given an opportunity to select their booth location based on date of paid-in-full contracts. Organizer reserves the right to
change space assignments prior to the event. Space is leased with the understanding that the Exhibitor will hold the organizers harmless from
any and all liabilities that may result from any changes. 4. Liabilities: Exhibitor participates at its own risk. Neither organizers nor its employees,
and/or its agents, or the hosting facility or its employees will be responsible for any damage to or for the loss or destruction of the Exhibitor's
property or injuries to the Exhibitor, its representatives, agents or employees. Exhibitor expressly waives all claims for such loss, damage,
destruction or injury. Exhibitor agrees that no guarantees of attendance or sales have been made by organizers, nor its employees and/or its
agents. Exhibitor agrees to hereby and forever discharge, release and hold harmless organizers, its agents and employees and the event facility
from any claims arising from participating in the event. organizers, its employees and/or its agents shall not have any liability whatsoever for
delay or cancellation of the Exhibit or any damage to any person, matter or thing, resulting from storm, wind or water, or other acts of God, nor
from fire, strikes, lockouts, or any other circumstance beyond organizers's control. 5. Payment Terms and Cancellation Policy: Exhibitor is
required to pay in full upon registering for the event. No Exhibitor will be allowed to exhibit at event without first making full payment for
exhibit space. Under no circumstances will Exhibitor payments be returned or refunded. 6. This Agreement represents the entire Agreement
between the parties hereto and supersedes all previous agreements, whether oral or written, between the parties. Amendments to this agreement
shall be in writing only. A waiver by either party of any provision of this Agreement shall not be deemed to be a waiver of such provision, or any
other provision, as to any future instance or occurrence. This Agreement shall be governed by the law of the State of New York, and causes of
action may only be brought in Sullivan County. Send completed form and make checks payable to: Exhibit Hall Management and mail to:
Exhibit Hall Management - PO Box 678 Jeffersonville, NY 12748. Fax: 646-417-7989. By signature or initials below, the individual signing
or initialing this contract represents and warrants that he/she is duly authorized to execute this binding contract on behalf of named Exhibitor.
Signature:__________________________________________________________ Title: ______________________________
Print name: ________________________________________________________ Date: ______________________________
Name on credit card: ________________________________________________ Type: (VISA, MCard, Discover): _______________
American Express NOT accepted
Credit Card #: ___________________________________________ Expiration date: ________ Validation code: _________
Mark Rakowitz
Name of Senior Independent Assoc. (SIA) : _______________________ Accepted by Exhibit Hall Mgmnt: ________________________
Exhibit Hall Management - PO Box 678 - Jeffersonville, NY 12748 - 845-482-2128