SXSW - Top 30 Quotes From 2014
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A quick roundup of our favorite SXSW quotes this year. To hear more of our favorites and key takeaways contact us at www.iris-worldwide.com or find us on Twitter @irisworldwide.
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SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
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SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
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With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
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Pissing people off is safer than playing it safe
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From the perspective of a data driven marketer and customer strategy consultant, the campaign employed a range and scale of new tactics that are more common to credit card marketing than to political campaigning – On the day of the third presidential debate, the team tested 170,000 different messages. They used machine learning to hone his messages over time. They took a post-demographic approach to targeting that is more often spoken about, than actually done.
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She looks at you with a bemused look on her face…
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You tell her that it’s beating industry benchmarks. It’s going viral. It’s trending!
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SXSW - Top 30 Quotes From 2014
- 1. Confidential © iris 2014
- 3. Confidential © iris 2014Confidential © 2014
- 32. Confidential©2014 Thanks for reading! If you’d like to learn more about what we heard in Austin send us a message: Website: iris-worldwide.com twitter: @irisworldwide