ANIMATE ASMARTERUI
Tips for motion on the web
@fourgrant and @gabemartin
#smarterUI
It’syourjob

toadapt
Learnmoreaboutthestuff
we offer on our website.
Evolution&Adaptation
Callto
Action!
Learn more about the stuff
we offer on our website.
Callto
Action!
Evolution&Adaptation
Learn more about the stuff
we offer on our website.
Callto
Action!
Evolution&Adaptation
Learn more about the stuff
we offer on our website.
Callto
Action!
Evolution&Adaptation
Learn more about the stuff
we offer on our website.
Callto
Action!
Evolution&Adaptation
Learn more about
the stuff we offer on
our website.
Callto
Action!
Evolution&Adaptation
Learn more about the stuff
we offer on our website.
Callto
Action!
Evolution&Adaptation
Learn more about the stuff
we offer on our website.
Callto
Action!
Evolution&Adaptation
Animationcanaddlife
Animationcanaddspace
Animationcanadddelight
Onlyuseanimation when
itimprovesuser experience
The Golden Rule:
5reasonsto use 

webanimation
Focus
Focus
clarify an action
isolate specific content
direct user attention
Focus Clarify an action
Focus Isolate specific content
Focus Direct user attention
Focus Hint
Hint
Hint
guide the user
suggest an action
highlight an option
Hint Guide the user
Gmail tab example (removed)
Hint Suggest an action
Hint Highlight an option
Focus NotifyHint
Notify
Notify
show that content requires attention
alert the user to updates
inform the user of new content
Notify Show that content requires attention
Facebook Message example
Notify Alert the user to updates
Notify Alert the user to updates
Notify Inform the user of new content
Focus
React
NotifyHint
React
React
give confidence to user
confirm an action
prove the interface is working
React Give confidence to the user
React Confirm an action
React Prove the interface is working
Focus
React
NotifyHint
Orient
Orient
Orient
show user’s relationship to content
give context
expand virtual space
Orient Show user’s relationship to content
Orient Give context
Orient Expand virtual space
Focus
React
NotifyHint
Orient Personify
Personify
Personify
Personify
Personify
Focus
React
NotifyHint
Orient Personify
Focus
React
NotifyHint
Orient Personify
Onlyuseanimation when
itimprovesuser experience
The Golden Rule:
CodeDemo
Thankyou

Animate a Smarter UI: Tips for Motion on the Web