This talk covers the future of brand and design innovation in an increasingly fragmented world. It\'s not a discussion on new or emerging technologies, but rather a conversation about new and emerging mindsets. Audio podcast: http://audio.sxsw.com/2009/podcasts/D2%20SXSW_PODCASTS/031409_AM1_Lv3_RM8_InteractiveBeyondTheScreen.mp3

14. Successful brands
thrive
on interactive design

16. 1970

17. 1970

18. 1972

19. 1975

20. 1976

21. 1976

22. 1976

23. 1977

24. 1938

25. 1977

26. 1977

27. 1980-2

28. 1983

29. 1983

30. 1983

31. 1983

32. 1984

33. now

36. Web 1.0

37. Web 2.0

41. Web 2.0
innovation
Web 1.0
time

42. Web 3.0
innovation
Web 2.0
Web 1.0
time

43. NextGen Web
innovation
NextGen Web
NextGen Web
NextGen Web
NextGen Web
NextGen Web
NextGen Web
time

44. 758One Transistor
million transistors
2009
2008
2007
2000
1995
1993
1989
1985
1978
1974
1961
1959
1958

52. It used to be about
answering to the most
prized of our basic
senses.

55. Ergonomics have never
been so crucial.

57. Skepticism
Interaction
Perception

58. Expectation
Skepticism of
Transparency
Fulfilled with
Interaction
Information
Sense of
Perception
Entitlement

61. Traditional
10%
Millennial
34%
Boomer
25%
Gen X
31%

62. Considering the audience
Boomer Gen X Millennial

64. Is this really transparency?

65. So what?

68. Interactivity
Authenticity Dialog

69. Rules for innovation
1. Do no harm, then do some good
2. Interactive is not always digital
3. Brand yourself interactively
4. Old is the new “new”
5. Understand + practice virtues of transparency
6. Embrace your constituency with authenticity

70. Thank you.