Boston is one of the oldest cities in America, founded in 1630, with a population of over 620,000 within the city and 4.5 million in the greater Boston area. The city's economy is based on industries like research, electronics, engineering, finance, and biotechnology. As a senior consultant hired by the municipal government, the goal is to develop the tourism sector by encouraging further investment. Boston's strengths that could support this include being a center for higher education and medicine, its walkable neighborhoods and attractions, and comfortable summer weather. However, gentrification and cold winters present weaknesses. Opportunities lie in Boston already being one of the top tourist destinations and financial hubs. Threats include potential

1. Boston SWOT Analysis 2010

2. Boston: City Overview Founded September 17th 1630 making Boston one of the oldest cities in America. Boston population is an estimated 620,545 Greater Boston- 4.5 million people City's economy is based on research, electronics, engineering, finance, and high technology—principally biotechnology

3. Greater Boston Surrounding City Includes Metro areas Providence Rhode Island, Worcester Massachusetts Home to over 4.4 million people U.s. Census Bureau Map

4. SWOT Overview Goal Strengths- Attributes of the city that are helpful in achieving our objective Weaknesses- Attributes that may be harmful to our objective Opportunities-external conditions that are helpful in achieving our objective Threats- external conditions which could do damage to our objective As a Senior Consultant hired by the Municipal Government … Our goal is to develop the tourism sector by encouraging further investment

5. Strengths “Walking City” Boston is a center of higher education and a center for medicine Neighborhoods- 21 different communities Climate- Summer months comfort level Crime Rate Ability to walk to most of the attractions Great college town Comfortable temperatures averaging mid 70’s June through October Crime Rate has dropped

6. Weaknesses “Walking City” -4th most densely populated city in America Climate- Hits lows of 20’s and 30’s with a lot of snow in winter months Gentrification- wealthier people buying housing property in a less prosperous community

7. Opportunities In 2004, tourists spent $7.9 billion and made the city one of the ten-most-popular tourist locations in the country One of the Top Financial Cities due to Fidelity Investments, Bank of America and Sovereign Bank all being based in Boston Transportation is rated on of the best and accessibility on foot gives Boston the term “Walking City”

8. Threats The Cities rising Gentrification factor could produce limiting barriers coming from the local Government Possible regulations and laws could lead to stunt growth in our movement to expand

9. Closer Look at Economy Education & Health, Business and Professional Services, Trade and Transportation lead Boston’s Economic growth Leisure and Hospitality has room for growth

10. Solution: Make Intelligent First Wave Construction Choices Why Instead of the wealthy building closed off housing in communities that are hurting we must build houses that are able to house a middle class to improve the community as a whole Reason Boston possesses very good public transportation and nearly 1/3 of the city commutes daily and by taking advantage of the leading economic attributes Transportation and Business and Education

11. Diversity to Improve Tourism Gentrification is hurting Boston as a whole and if this densely populated city expands to support the average citizen the city will reap the benefits With expansion of the housing market Boston can appeal to new groups of people increasing tourism revenue

12. New Look, Further Reach