Swisscom_Crowdfunding_CSW_Geneva_26May2015
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Crowdfunding has grown significantly in Switzerland, which has many universities, associations, foundations, and companies that generate new ideas and initiatives. Swisscom aims to support this innovation and entrepreneurship through its crowdfunding platform, which allows various projects like startups and creative works to raise funding from supporters. Swisscom's crowdfunding platform provides trust and reach to users while generating additional services and revenue for Swisscom in a cost-efficient manner. The company views its involvement in crowdfunding as an opportunity to learn and evolve its digital capabilities and customer interactions over time.
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Swisscom_Crowdfunding_CSW_Geneva_26May2015
- 1. Crowdfunding growth an enterprise case study Andreas Pages Swisscom (Schweiz) AG Andreas.pages@swisscom.com
- 2. 60 universities 80,000 associations 7,700 patents per year 13,000 foundations 40,000 companies founded per year A country full of ideas, initiatives, expertise...
- 3. “We can’t do all the innovation within our four walls.”
- 4. Projects, SME, Start Ups, Creatives, Incubators Supporters Reward, Lending, Equity, Donation Under own name, SaaS, B2B2C Business + Gatekeeper Alternative Finance, Marketing Alternative Investment, Supporting Community Crowdfunding with Swisscom Enabler Swisscom, Digitalisation, Industrialisation + WHYHOW Trust and reach, Additional services + Cost efficient+
- 5. “We would like to become more digital, gain experience, explore new ways of customer interaction.”
- 6. GO FAST ONLY ONE DIRECTION Source: piqs.de
- 7. “It is a learning experience for us.”
- 8. Source: piqs.de FAIL EVOLVE DO MORE 2014 2019 FAIL
- 9. Source: piqs.de PRODUCT MANAGEMENT CUSTOMER FOCUS BUSINESS CASE REGULATIONS