Uploaded bySwisscom
Swisscom social media en français
The document outlines Swisscom's social media strategy and activities as of April 2013, highlighting their engagement across various platforms such as Facebook, Twitter, and YouTube. It emphasizes the importance of brand communication, customer service, and community support in enhancing stakeholder relations. Additionally, it mentions key metrics and touchpoints that facilitate interaction with customers and the promotion of their products.
Swisscom social media en français
- 1. Swisscom sur SocialMedia Fribourg IT Security Day 28.5.2013 Patrick Moeschler Responsable Social Media Corporate Communication Swisscom
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- 3. April2013 3 PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG Swisscom Social MediaMap Social Web Monitoring Third Party Swisscom.ch Support Community Swisscom Labs Hallo Zukunft Blog 196’000 20’000 150’000 Views/Mt. ICT- Blog
- 4. 4 Swisscom Brand Communication Marketing Communication Customer Service Media Relations HR Sales Product- development Hallo Zukunft-Blog Stakeholder chezSwisscom Support Community Swisscom Labs April2013PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG ICT Blog
- 5. 5 Plusieurs Touchpoints avecnotre marque Social Media April2013PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG
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- 7. 7 Facebook Produits, offres Marque Entertainment Dialogue Service àla clientèle April2013PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG
- 8. PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG Dialog positif négatif April2013 Ressources &Skills Processus & Tools Communication de crise
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- 11. Support Community PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAGApril2013 Clients s’entraident Traffiquede google Top User importants
- 12. XING, LinkedIn, Kununu PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAGApril2013 Profiled’entreprise Recruiting Evaluations sur Kununu
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- 15. Campagne Samsung GalaxyS4 April2013 15 PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG
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