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Chris Swain is CEO of Talkie. He gave this presentation during the GamesforNature Workshop, which took place on November 9, 2011 in Cambridge, UK. More information about this event can be found at www.gamesfornature.org
Chris focused his presentation on how to achieve measurable impacts on social causes. This is significantly more difficult than merely raising awareness of causes, but it has the potential to be an important conservation tool. To achieve this, he suggested that impact metrics need to be identified. “Average Impact per Daily Active User” is a metric designed by Chris to measure the real-world impact of games. One thing he has learned is that having a good cause has not impact on game engagement or uptake.