The document summarizes a week-long trip to Silicon Valley that included workshops, startup visits, company excursions, networking events, and meetings with interesting people. The trip provided an opportunity to meet Stanford University students, Silicon Valley veterans, VCs, lawyers, entrepreneurs, startups, and learn more about Aaltoes and its members. California was said to change lives, and quotes were provided about San Francisco and its culture.
The document discusses how homeowners are increasingly viewing their homes not just as investments but as places of personal meaning, comfort, and sanctuary during uncertain economic times. It suggests people are embracing "cocooning" by focusing more on their home lives and investing in long-term personal happiness there rather than short-term equity gains. Resources provided discuss trends like uber-cocooning, nesting, and entertaining at home as people spend more time with families at home.
Bentobox model for understanding technology stacksLinda Liukas
The document discusses the "Bentobox method" for understanding web applications. It explains that a balanced mix of components is needed, similar to how food is arranged in a Japanese bento box lunch. The bento box is used as a metaphor for how different programming languages, frameworks, databases, and infrastructure are arranged like a puzzle to build functional web applications. Examples are given of how companies like Etsy, Foursquare, and others combine languages like PHP, Ruby, and Scala with frameworks like Rails, Django, and Lift along with databases like MySQL, PostgreSQL, and MongoDB.
This document provides guidance for interning at startups. It emphasizes that startups are different than large companies and interning will change interns. It includes tips for preparing like reading about startups and building portfolio projects. The document lists 50 experimental projects interns can tackle and provides schedules of internship application periods. It also shares advice from past interns about learning to take action and work without strict hierarchies in startups.
This document provides an overview of backend logic, object oriented programming, classes, and objects. It introduces the concepts of classes and objects using a Bicycle example in Python. The document also includes the presenter's professional background in computer science and IT consulting.
The document provides information about Aalto Venture Garage, a free work space for entrepreneurs in the Baltic area. It discusses the garage's history and founding in 2009-2010. It then outlines the garage's hello policy, which encourages members to keep the space clean and organized. Finally, it discusses ways for people to get involved, such as organizing events, taking photos, writing blog posts, or helping improve the library. The overall summary is that the document introduces Aalto Venture Garage as a community workspace and resource for entrepreneurs, outlines expectations for members, and suggests ways to participate and contribute to building the community.
The document discusses how homeowners are increasingly viewing their homes not just as investments but as places of personal meaning, comfort, and sanctuary during uncertain economic times. It suggests people are embracing "cocooning" by focusing more on their home lives and investing in long-term personal happiness there rather than short-term equity gains. Resources provided discuss trends like uber-cocooning, nesting, and entertaining at home as people spend more time with families at home.
Bentobox model for understanding technology stacksLinda Liukas
The document discusses the "Bentobox method" for understanding web applications. It explains that a balanced mix of components is needed, similar to how food is arranged in a Japanese bento box lunch. The bento box is used as a metaphor for how different programming languages, frameworks, databases, and infrastructure are arranged like a puzzle to build functional web applications. Examples are given of how companies like Etsy, Foursquare, and others combine languages like PHP, Ruby, and Scala with frameworks like Rails, Django, and Lift along with databases like MySQL, PostgreSQL, and MongoDB.
This document provides guidance for interning at startups. It emphasizes that startups are different than large companies and interning will change interns. It includes tips for preparing like reading about startups and building portfolio projects. The document lists 50 experimental projects interns can tackle and provides schedules of internship application periods. It also shares advice from past interns about learning to take action and work without strict hierarchies in startups.
This document provides an overview of backend logic, object oriented programming, classes, and objects. It introduces the concepts of classes and objects using a Bicycle example in Python. The document also includes the presenter's professional background in computer science and IT consulting.
The document provides information about Aalto Venture Garage, a free work space for entrepreneurs in the Baltic area. It discusses the garage's history and founding in 2009-2010. It then outlines the garage's hello policy, which encourages members to keep the space clean and organized. Finally, it discusses ways for people to get involved, such as organizing events, taking photos, writing blog posts, or helping improve the library. The overall summary is that the document introduces Aalto Venture Garage as a community workspace and resource for entrepreneurs, outlines expectations for members, and suggests ways to participate and contribute to building the community.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Aaltoes goes Silicon Valley 2010
1.
2. Welcome home.
A week of workshops, startups
Why
visits, company excursions, net- are we going
working events and meetings with 1) Startups are here to meet
interesting people. An opportunity their competitors, partners,
investors.
to meet Stanford University stu- 2) Help Aaltoes team and future
dents, Silicon Valley veterans, VCs, boardneeds to be done inculture:
what
to understand the
Fin-
lawyers, entrepreneurs and start- land and how to build scalable
startups.
ups, as well as get to know
Aaltoes and its members better.
3. California changes lives.
“All across the nation, there’s a
strange generation, people in motion,
people in motion” Copycat design as
an open platform for innovation
Countries, from the US to Japan, regularly accuse China
of copying designs. Indeed, multinational companies
in these countries spend an inordinate amount of time
and money trying to prevent their products from being
copied. But Shanzhai — “copycat” design — represents
a vast business opportunity.
Shanzhai is an open platform for grassroots innovation:
Apple, Nokia, and Samsung smartphones get copied,
but the knockoffs adapt the original designs in ways that
appeal to Chinese customers. Shanzhai designers might
TAKE ACTION – designing for Shanzhai
1.
Leverage the
wisdom of
common folks
Organize a Chinese version of
Dragons Den, or innovation
competition, to help grassroots
innovation blossom.
2.
Use tools
for expression
Provide customizing tools that
enable people to mark a bit of
themselves on their products.
Consider the gamut, from stickers
of Swarovski crystal on mobile
phones to prestige logos.
add a flashlight, key in areas with unstable electricity.
The effect is to make products accessible to common
folks in terms of price, aesthetics, values, and needs.
Shanzhai designs are an opportunity for international
companies to introduce Chinese consumers to their
brands, and then observe how local Chinese culture
adapts their offerings.
How might companies harness learning by observing
Shanzhai designs?
3.
Go for liangdian,
or ‘shiny points’
Be bold and explicit about the value
proposition of a product. It has
to make a clear statement of what
consumers have paid money for.
4.
Exploit grassroots
sentiments
PAT T E R N S
Designing insights emerging
and converging
patterns.ideo.com
Makiko Taniguchi
Eddie Wu
Harness grassroots humor to
get closer to Chinese consumers
in diverse regions. Such playful
sentiments help build relationships
with mass consumers.
- Scott McKenzie, If you’re going to San Francisco (be sure to wear some flow-
How we
think.
ers in your hair)
For more
info, read
DESIGN FOR SOCIAL IMPACT
FOR SOCIAL IMPACTDESIGN FOR SOCIA
MPACT DESIGN FORSOCIAL IMPACT DE HOW-TO GUIDE
Books
Silicon Valley Journey - Experience of
Finnish IT Startups from Dot-Com to 2010
by Raija Rapo and Marita Seulamo-Vargas
Download it for free at http://bit.ly/finland-
sv or grab it from the Garage.
Geek guide to Silicon Valley
by Ashlee Vance
Not all those who wonder are lost
by Steve Blank
The Monk and the Riddle
by Randy Komisar
The Art of the Start
by Guy Kawaski
The Bay Area is a mindset: approach people with meetings, stack up business cards and keep e-mails Meetup or something totally different.
curiosity and genuineness. There's a distinct whole- short and to the point. theStartupDigest.com – weekly e-mail letter. Founders at Work
someness about many of the peninsula people, the Webwallflower.com – monthly wrap of events. by Jessica Livingston
Find the right events: Plancast.com – follow interesting people to see their
hippie-movement didn’t start here by accident.
Meetup.com – hosts a lot of different groups. Try plans.
Pitching Hacks
Boostrappers Breakfast, Lean Startup San Francisco, by Babak Nivi and Naval
On the other hand Californians are very competitive, Quora.com – questions concerning Valley? Here you’ll
Hackers and Founders, find the answers.
ambitious and relentless. Other practical things (north- Hackers and Painters
Silicon Valley Google Technology Users, The San by Paul Graham
ern) California: everything starts and ends earlier, re-
Francisco Ruby Meetup or The Silicon Valley NewTech
member to bring your khakipants and hoodies also for
4. San Francisco, the City.
“I want to get back to my city by the bay.
Ooh ooh. ”
- Journey, Lights.
San Francisco, also the City, is known for its numerous hills. Spanish mis- For more 1 SOMA
sionaries, the Gold Rush, an earthquake that destroyed the city, Summer
of Love all formed what ould begin renowned for its chilly summer fog,
info, listen AirBnb - a global network of accommodations offered
by locals.
steep rolling hills, eclectic mix of Victorian and modern architecture and Heroku - deploy and host rails applications
its famous landmarks, including the Golden Gate Bridge, Union Square,
Soundtrack for California Github - secure source code hosting
California dreamin’ - Beach Boys Twitter - share and discover what is happening right
Lomard Street, Dolores Park, Chirardelli Square, cable cars, and China- California Gurls - Katie Perry now.
town. Areas in San Francisco go from nice to seedy very quickly, beware California - Phantom Planet Scribd - a social publishing site
in Tenderloin and Market St between 6th - 12th. California Blue - Roy Orbison Justin.tv - watch live video and chat with friends 3
California Love -2Pac
A popular quote incorrectly attributed to Mark Twain is "The coldest Heart of Gold - Neil Young 2 Mission
If you’re going to San Francisco (be sure Posterous - easiest publishing platform around
winter I ever spent was a summer in San Francisco." So don’t be a tourist Typekit - use fonts the way you want to.
to wear some flowers in your hair) - Scott
- pack enough clothes with you. McKenzie Flowtown - social media marketing made powerful
It Never Rains in Southern California - Albert IO Ventures - super early stage startup fund
While in the City, try to unlock the socialite badge on Foursquare, visit Hammond
Sightclass-cafe to see the Square App in action, see Moscone Center Lights - Journey 3 North Beach
Dogpatch Labs - connect entrepreneurs and help
where Apple holds all of its press conferences, drink tea in Samovar or founders conceive and launch startups
1
Download the complete playlist at http://
have a picnic in the hip Valencia park. Starbucks offer free wi-fi, as well Automattic - behind wordpress.com
open.spotify.com/user/lindaliukas/
as (among others) Morning Due Cafe (3689 17th St, Mission) and Cafe Kicklabs - start-up companies can thrive in a creative
playlist/6OUbNJcH4YXMY4NvIH0oQ1 2
du Nord (2168 Market St.) and collaborative environment.
4 Potrero Hill
P.S Never ever say “Frisco”, “SF” or”San Fran.” Digg - the best news, videos and pictures on the web 4
Zynga - connecting the world through games
For more startup-neighbourhoods, visit http://bit.ly/garrysfostartups
5. Silicon Valley State of Mind
“Why join the navy if you can be a pirate”
- Svteve Jos
For more
Silicon Valley is the southern part of the San Francisco
Bay Area. The “classic SV” along the south-western
sities, business and design that turned the area into
a high-tech Mecca. Thousands of high technology
While on campus, try running around the Dish (dish.
stanford.edu), visit the Hoover Tower, Treehouse and
info, try
corner of the bay (Cupertino, Sunnyvale, Mountain companies are headquartered in Silicon Valley; among the Rodarte Museum. DSchool (dschool.stanford.edu/) The secret history of Silicon
View, Palo Alto, Menlo Park) dates from the old the those, the following are in the Fortune 1000: Adobe and STVP (stvp.stanford.edu) might also be of inter-
60s to 80s: the term originally referred to the region’s Systems, Apple Inc, Cisco Systems, eBay, Google, est. Or why not take a peak at 165 University Avenue
Valley by Steve Blank
http://steveblank.com/category/secret-history-
large number of silicon chip innovators and manufac- Hewlett-Packard, Intel, Nvidia, Oracle Corporation, and it’s tiny office space that has produced a stream of of-silicon-valley/
turers, but eventually came to refer to all the high-tech SanDisk, Sun Microsystems, Symantec and Yahoo. blockbuster companies including Google and PayPal.
businesses in the area; it is now generally used as a Stanford, which is the 2nd best school in the world, How to be Silicon Valley by
metonym for the high-tech sector. lies in the heart of the Valley. For the best cofee of the Valley go to Philz Coffee Paul Graham
Silicon Valley is a unique mixture of research, univer- (3191 Middlefield Rd), for the best celebrity spotting http://steveblank.com/category/secret-history-
University Coffee (271 University Avenue) and for of-silicon-valley/
the best internet-fame the infamous Coffee where the 36 Hours in Silicon Valley
iPhone 4 ptototype was discovered (Gorumet Haus http://travel.nytimes.com/2010/09/05/
Staudt 2615 Broadway) travel/05hours.html?hpw
Have a beer at Antonio’s Nut House (321 California Don’t Try This at Home -
Avenue, Palo Alto) and grab a sandwich from JJFs You can’t build a new
(520 College Ave). Drive down the Sand Hill Road, Silicon Valley just anywhere
where most of the big VC firms are, visit Konditorei http://www.foreignpolicy.com/arti-
cafeteria (3130 Alpine Road) and listen to an authentic cles/2010/08/16/dont_try_this_at_
VC pitch or catch a glimpse of a Tesla car. home?page=0,0
Gossip on the Valley
Drive past Mountain Views Google HQ and Y-Combi- http://www.valleywag.gawker.com
nator. For some Garage-vibes, visit HackerDojo (140A
South Whisman Rd)
6. Northern California
San Francisco and Silicon Valley are only a part what Nor Cal of-
fers. There is Napa to the north for wine. Tahoe to the east for snow-
boarding. Santa Cruz and Monterey Bay to the south for beaches/
boardwalks/bonfires and a beautiful scenery.
7. Gaming
Demoscene of early 1990s
Cheat-sheet for the The top names of Finnish IT industry rise from the demo scene subculture. Future Crew is a now-defunct group of Finnish compu-
ter coders and artists who created PC demos and software, active mostly between 1992 and 1994. Companies like Futuremark
(3DMark), Remedy (Death Rally, Max Payne), Bugbear Entertainment (FlatOut, Glimmerati, Rally Trophy) and Bitboys (a graphics
Finnish startup scene
hardware company) were all started in whole or in part by members of Future Crew.
Remedy Playfish Rovio
Remedy Entertainment is a Finnish Playfish, currently a property of Electronic Arts, Rovio Mobile is a computer game
Finland is the epicenter of early open source: companies like MySQL and computer game developer founded is a developer of free-to-play social network developer founded in 2003- The
Linux originate from these northern latitudes. The startup culture here is as in 1995 and based in Espoo, Finland.
The company is best known for its
games. In October 2008, they secured 17 mil-
lion USD in venture capital funding from Accel
company is best known for its game
Angry Birds. a catapult-puzzle game
transparent and honest as the Finns themselves. Finnish taxpayers gladly Max Payne series of video games.& Partners and Index Ventures. Finns behind it: for the iPhone, which has since sold
Alan Wake Kristian Segerstrale over 6.5 million copies.
support the public funding system and we have a stellar education system
with an emphasis on R&D, providing talent-base from cleantech to hight-
ech. The most up-to-date info comes from Arctic Startup (www.arcticstar-
B2B
tup.com), but here are some examples of finnish succes stories and future Trema F-Secure SSH
Trema (today: Wall Street Systems) is F-Secure Corporation (formerly Data Fellows) is SSH Communications Security
runner-ups: the global leader in software solu- an anti-virus and computer security software. (OMX: SSH1V) was founded by Tatu
tions for central banks and corporate Finns behind it: Risto Siilasmaa, Mikko Hyp- Ylönen in 1995. It is known as the
Biggest exit treasuries of Fortune 500 companies.
Names behind it: Moaffak Ahmed
pönen original developer of the Secure Shell
protocol.
MySQL Solid Information Technology
MySQL is a relational database management system (RDBMS)[1] that runs as a server providing multi-user access to a Solid Information Technology Corporation provides database technology solutions for
number of databases. In January 2008, MySQL made a billion dollar exit to Sun (later Oracle). Finnish names behind it: original equipment manufacturers and enterprise customers. As of 2008 Solid operates
Monty Widenius and Mårten Mickos as a subsidiary of International Business Machines Corp. (NYSE:IBM)
Consumer web Up-and-coming
Applifier Footbalance Muxlim
Jaiku Dopplr Sulake AudioDraft Flowdock MySites
Jaiku is a social networking, Dopplr is a social networking service, that Sulake’s main focus is virtual worlds,
micro-blogging and lifestream- allows users to create itineraries of their travel casual multiplayer games and social Balancion Gigswiz Sofanatics
ing service comparable to plans, purchased by Nokia in September 2009. networking. Main product is Habbo,
Twitter, purchased by Google in Finns behind it: Marko Ahtisaari a website aimed at teenagers with 8 Canatu Hitatlantis Senseg
October 2007. Finns behind it: million unique visitors monthly. Finns
Jyri Engeström, Petteri Kopo- behind it: Sampo Karjalainen, Aapo
Dazzboard Heiaheia Oncos
nen, Teemu Kurppa Kyrölä Eniram Huikea The Switch
Everyplay Hitatlantis Wreck-a-movie
Foodie.fm IHQLife Room for more, suggest!
8. Who’s who in the Valley?
Fame is fickle and new celebrities are made over-
night in the Valley. Some names however pop up. Tina Seelig Jessica Livingston
Tina Seelig is the Executive Director Jessica Livingston is an author of
Here’s a selection of faces for you to memorise. for the Stanford Technology Ventures
Program (STVP), the entrepreneurship
Founders at Work -book and a
founding partner of the seed stage
center at Stanford University’s School venture firm Y Combinator.
of Engineering.
Michael Arrington Paul Graham
Michael Arrington is the founder and Paul Graham is an essayist, pro-
co-editor of TechCrunch. Magazines grammer, and investor. In 2005 Jason Calacanis John Gruber
such as Wired and Forbes have he was one of the founders of Y Jason Calacanis hosts the podcast John Gruber is a blogger at Daring
named Arrington one of the most Combinator. Read Pauls essays at “This Week In Startups”. He’s the CEO Fireball, a technology blog on Apple
powerful people on the Internet. http://www.paulgraham.com/ of Mahalo.com and former GM of related things. He co-hosts a pod-
articles.html Netscape. cast called The Talk Show with Dan
Benjamin.
Ron Conway Dave McClure
Ron Conway is an angel and a an
early stage investor in for example
Dave is a venture capitalist &
founding partner at 500 Startups. Hiten Shah Guy Kawasaki
Google, Ask Jeeves and PayPal,. Dave’s also famous for Metrics for Hiten curates Kissmetrics Twitter- Guy Kawasaki is a Silicon Valley
Since 2005, he has been invest- Pirates: http://www.slideshare.net/ feed on metrics, product & market- venture capitalist. Known for his
ing independently. dmc500hats/startup-metrics-for- ing. Check out http://twitter.com/ book, The Art of the Start he now
pirates-long-version kissmetrics leads Garage Technology Ventures.
Eric Ries Marc Andresseen
Eric Ries is the creator of the Lean Marc Andreessen is an investor,
Startup methodology and the author blogger, and a multi-millionaire Evan & Biz Mark Zuckerberg
of the popular entrepreneurship software engineer best known as Evan Williams and Biz STone are the Zuckerberg co-founded Facebook.
blog Startup Lessons Learned. co-author of Mosaic, and co-found- creators of Twitter. Jack Dorsay, one As of March 2010, he is the young-
er of Netscape. of the original founders, left to work est billionaire in the world.
on Squareup.com
John Doerr Steve Blank
L. John Doerr is a venture capitalist Steven Blank is a founding and
at Kleiner Perkins Caufield & Byers. part of 8 startup companies in Sili- Kevin Rose Who’s missing?
His funded ventures have created con Valley. He is also the author of Kevin is a technology angel investor, and Suggestions for page 2? Shoot!
an estimated 150,000 jobs through the Customer Development model the founder of Digg. He loves tea and Meanwhile, take a look at http://
Compaq, Netscape, Symantec, for early stage companies. co-hosts Diggnation weekly at http:// startupquote.com/ for more heroes
Sun Microsystems, Amazon.com, revision3.com/diggnation/ of the Valley
Google and others.
9. Version 1.0
26.9.2010
Feedback, questions, com-
ments?
linda.liukas@aaltoes.com
Version history
Next release:
- Programme outline
- Practicalities: renting a car, getting around
- Who are we meeting
- Working spaces and incubators
- Reading list for the road
- Pitch Aaltoes