Boaz Sasson discusses the evolving relationship between marketers and Google, emphasizing the importance of quality backlinks, user experience, and traffic metrics for SEO success in 2016. He highlights the shift from traditional ranking metrics to a focus on context and traffic as key indicators of link value. Sasson also suggests practical tools and strategies for obtaining effective backlinks and engaging audiences.

1. Boaz Sasson
bzsasson@gmail.com
Surviving Google's Love/Hate Relationship with
Backlinks

2. Me: Managing SEO at SimilarWeb since the beginning (2009),
currently an SEO/PPC/Social consultant.

3. What has not
changed in our
relationship with
Google?

4. 4
We are marketers, think like marketers, not just SEOs

5. 5
No links, no love

6. 6
Quality is much more important than quality

7. 7
Money – Buy me some love

8. 8
Internal links – Old, but always sexy

9. What has
changed in our
relationship with
Google?

10. 10
Qualifying sites the old way

11. 11
PR/PA/DA/etc - A tail and crown doesn't make her a mermaid

12. 12
User experience is more important than ever

13. 13
Bye bye, anchor text and keywords. Hello context

14. The only metric you
need in 2016 to
evaluate links?

15. 15
Traffic, baby, traffic is all you need

16. Change
your
paradigm

17. 17
Mary rich – Get links that pay for themselves

18. Getting
those
links

19. 19
SERP attack

20. 20
iFrames for links, yes, they can pass juice
https://www.seroundtable.com
/google-iframe-link-14558.html
http://www.rimmkaufman.c
om/blog/do-search-engines-
follow-links-in-
iframes/31012012/

21. 21
Referring sites & traffic hubs

22. 22
Use CMS platforms, but build plugins, not just widgets

23. 23
Social – Twerking Twitter

24. 24
Adding value – Wikipedia, Quora, etc…

25. 25
Banners, not only for Performance Marketing

26. 26
Don’t hire writers, rent their audience

27. Some tools

28. 28
SimilarTech.com– Find sites by technology footprint (link)

29. 29
ScrapeBox – For research, or in semi-manual mode (link)

30. 30
SimilarWeb PRO – Referring sites and popular pages (link)

31. 31
• What?
• Where?
• When?
• Why?
• How?
SimilarWeb PRO – Keywords, or solving problems with the 5 W’s

32. 32Buzzsumo – For finding authors with an audience (link)

33. Thank You
Boaz Sasson
bzsasson@gmail.com
33