The document discusses supply chain management strategies of Alexander the Great, Dell, and Starbucks. It explains that Alexander's army was highly mobile and efficient due to its lean logistics structure where soldiers carried their own supplies. Dell adopted a direct sales model eliminating middlemen to understand customer needs. Starbucks struggled with rising costs, but transformed its supply chain to address issues. The document provides details on each company's SCM approaches and benefits.

2. GUIDED BY:-
Eishan Ditya
Dr. nilesh pandya sir
Presented by:-

4. Supply chain management (SCM) is the broad
range of activities required to plan, control and
execute a product's flow, from acquiring raw
materials and production through distribution to
the final customer, in the most streamlined and
cost-effective way possible.

5. The concept of “Logistics” started many years before Christ
and was used by Greek generals (Leon the Wise, Alexander
the Great) in order to describe all the procedures for the army’s
procurement on food, clothing, ammunition, etc.
Alexander the Great was a big fan of the mobility of his troops and
he didn’t want his troops to stay in one place waiting for supplies
from Macedonia. Thus, he tried to resolve the issues of supplies by
using supplies from the local resources of his defeated enemies.
Logistics= Supply + Material Management + Distribution

6. Logistics is a morden term but, many logistical operations
were also performed in Alexander’s time.
Military Logistics:- is the provision of all means to perform military
operations to
put it simply logistic concern, everything from the arrow to bow, food
for survival, guy who built the siege tower or “Military logistic deals”
with the determination of demand acquisition and distribution of man,
supplies, facilities and services
For many years, logistics were always an issue in war affairs.
Kingdoms and generals with strategic planning on logistics were
those who won the war.
World War II was the major motivation of logistics to increase
recognition and emphasis, following the clear importance of their
contribution toward the Alliedvictory

7. Alexander the Great based his strategies and
campaigns on his army’s unique capabilities and
these were made possible by effective supply chain
management.
 He begins by pointing out that given the conditions and
the technology that existed in Alexander’s time, his strategy
and tactics had to be very closely tied to his ability to get
supplies and to run a lean, efficient organization.
 The only way to transport large amounts of material over
long distances was by ocean-going ships or by barges on
rivers and canals.
 Alexander’s army was able to achieve its brilliant
successes because it managed its supply chain so well. The
army had a logistics structure

8.  In other armies the number of support people and camp
followers was often as large as the number of actual fighting
soldiers
 Because armies travelled with huge numbers of carts and
pack animals to carry their equipment and provisions, as well
as the people needed to tend them.
 In the Macedonian army the use of carts was severely
restricted. Soldiers were trained to carry their own equipment
and provisions.
 Other contemporary armies did not require their soldiers
to carry such heavy burdens but they paid for this because the
resulting baggage trains reduced their speed and mobility.

9. BENEFITS OF SCM TO ALEXANADER TROOPS
 The result of the Macedonian army’s logistics structure was that it
became the fastest, lightest, and most mobile army of its time.
 It was capable of making lightning strikes against an opponent often
before they were even aware of what was happening.
 Because the army was able to move quickly and suddenly, Alexander
could use this capability to devise strategies and employ tactics that
allowed him to surprise and overwhelm enemies that were numerically
much larger.

10. Supply and Distribution of Logistic
♦ The‘PHYSICAL SUPPLY CHANNEL’ refers to the
time and spacegapbetween afirm’s immediate
material sources and its processingpoints.
♦ The‘PHYSICAL DISTRIBUTION CHANNEL’ refers to
the time and spacegap betweenafirm’s processing points
and its customers

12.  The coffee juggernaut generates annual revenues of
over $22 billion, operating over 25,000 stores in six
continents.
 Considering that it is opening new stores in China at a
rate of one shop every 15 hours
 Starbucks currently operates 3,000 stores in China and
intends to have 5,000 outlets there by 2021.

13.  The Starbucks transformation continues to be cited as a leading example of how to get supply
chain right, even in the face of overwhelming complexity and staggering growth.
 In the 2000s, Starbucks was already a racehorse, with an increase in revenue from $4.1 billion
in 2003 to $10.4 billion in 2008.
 Starbuck’s supply lines struggled to keep pace with that rapid expansion, and the cost of
running it was getting out of hand. This situation was exacerbated by the economic downturn of the
late 2000s.
 As James A. Cooke reported in Supply Chain Quarterly, “Between October 2007 and October
2008, for example, supply chain expenses in the United States rose from US $750 million to more than
US $825 million, yet sales for U.S. stores that had been open for at least one year dropped by 10
percent during that same period.”
 This crisis signaled the need for a different approach.

14.  Supply chain management is a management of the interconnected
businesses which is involved in the provision of the service and product
packages that is required by the end customers.
 It spans all storage and movement of raw materials, inventory and
finished good from the point of origin to the consumption point.
 Due to the increasing complexity and competition, supply chain
management become very important for the business world.
 It is known for its innovative products and customer service
configuration.
 Dell adopted the concept of direct interaction with the customer via
phones and internet.

15.  The supply chain management system created by Dell ensured that the right computers
parts are always available where and when needed.
 Dell’s strong relationship with their customers and suppliers helps them to
meet their customers demand as soon as possible.
 This approach of Dell towards the demand of customer gives them a competitive
advantage.
 The business strategy of Dell basically focused on creating most effective SCM system via
i2 that will provide the streamline to the supply chain process by linking planners and suppliers
of Dell together in order to meet customer demand and requirements.
 In order to meet supply chain needs, dell deployed the software i2 collaboration planner,
i2 supply chain planner and i2 factory planner. This i2 technology is used to coordinate the
process build-to-order.

16.  The SCM strategy followed by Dell is direct selling model in which the need for the distributors
and middlemen eliminated.
 Dell believes that by selling the computers directly to customers helps them to understand
their needs and demands. In order to maintain the low cost for the inventories, dell maintains good
relationships with suppliers.
 The procurement decisions of company were based on the criteria like cost, quality,
technology and delivery. The company maintains a database to visualize the purchasing patterns of the
customers and according to that they can forecast the demands.
 With the forecasting techniques, the company is able to determine demand with accuracy of
75%. The company openly communicates with their suppliers on the changing demand pattern. Dell
directly received the orders through internet, telephone, email. The company also tries to maintain
zero inventories for some of the components. If the cost of inventory will decline then it will also
reduce the product cost.

17.  The company has faced various problems in the year 2005 and 2006 because of the
strategies adopted for the supply chain management.
 Dell lost its position and HP emerged as the largest selling computer manufacturer.
 HP was able to move ahead of Dell by producing components at cheaper price and by
improving their supply chain management strategy.
 The problems of Dell were the growing complexities in the manufacturing of the
products and the existing price system. At the same time, the sales figure of Dell Company was
also fell because of the demand from the corporate sector got reduced.
 According to the survey conducted by CIO sight in year 2006, the money spend on the
technology by Dell got reduced by 1.3%.

18.  Dell should concentrate on providing the good facilities to the
customers so that in future if recession takes place it will help the company to
maintain its production levels.
 The company should also try to find new techniques to reduce the cost
of the products and time of dispatching the products.
 The company is needed to change its existing strategy of cost control
based model to the innovative based model according to the needs of the
customers.

19. Interesting Facts About SCM
 It Is One Of The Largest Job Creators
 It Developed During The Second World War
 Everything Else Is Heavily Reliant On This Industry
 Automation Plays A Huge Role In The Industry
 It Comprises Of 6 Sectors

20.  Big Data Analytics Will Change The Industry
 Last Mile Delivery Is Driving Innovation
 Same-Day Delivery Is Quickly Becoming A Standard
 RFID Tags Make It Possible To Know Where Your
Product Is, Anywhere And Anytime
 Online Retail Is Driving Growth In The Sector

21. http://blog.scmglobe.com
ALEXANDER SCM
REFERENCES
https://www.youtube.com/watch?v=rW-MAK7bfLA
http://catalogimages.wiley.com
https://www.ukessays.com
DELL SCM
https://www.thebalance.com
STARBUCKS SCM