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SUPPLY CHAIN MANAGEMENT PRESENTATION
GROUP-9
SUBMITTED BY
AKASHI GUPTA 22GSOB1110035
SHIVANGI KUMARI
KARISHMA KUMARI
FreshCart Presentation
An overview of FreshCart grocery delivery service and their
strategies for success
FreshCart is a new grocery
delivery service in a
competitive market
They focus on high-quality,
locally sourced produce
Introduction
They have a commitment to
sustainability
01
02
03
04
Intense competition with
established players and
new entrants
High operational costs
related to logistics,
personnel, and
technology
Need to attract and retain
customers in a crowded
market
Maintaining a
commitment to
sustainability without
increasing costs
significantly
Challenges
Efficient Operations
● Invested in route optimization
software and automated inventory
management systems to reduce
operational costs
● Negotiated bulk purchasing
agreements with local farmers and
suppliers to lower procurement
costs
Dynamic Pricing
● Implemented dynamic pricing during peak hours and offered discounts
for offpeak times to balance demand throughout the day
Subscription Models
● Introduced a subscription service with benefits like free delivery,
exclusive discounts, and priority time slots for subscribers
01
02
Partnerships
This not only differentiated FreshCart but also
supported local businesses
Formed partnerships with local farmers' markets
and specialty food producers to offer unique, locally
sourced products
Quality Customer Service
● Focused on providing excellent
customer service, including a
userfriendly app, responsive customer
support, and a hassle-free return
policy
01
02
Marketing and Promotions
Offered promotions for first-time users, referral
bonuses, and exclusive deals for loyal customers
Ran targeted marketing campaigns through social
media
01
02
Data Analytics
This information was used to optimize inventory
and marketing strategies
Utilized data analytics to understand customer
preferences, popular products, and delivery
patterns
01
02
Sustainable Practices
Prominently featured the company's commitment
to sustainability in marketing materials
Embraced sustainable practices, such as using eco-
friendly packaging
Technology Integration
● Continuously updated the mobile
app to improve user experience
● Implemented features like
personalized recommendations
based on past purchases and an
easyto-use interface
Thank you for your time 😊

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SUPPLY CHAIN MANG PRESENTAfffffffTION.pdf

  • 1. SUPPLY CHAIN MANAGEMENT PRESENTATION GROUP-9 SUBMITTED BY AKASHI GUPTA 22GSOB1110035 SHIVANGI KUMARI KARISHMA KUMARI
  • 2. FreshCart Presentation An overview of FreshCart grocery delivery service and their strategies for success
  • 3. FreshCart is a new grocery delivery service in a competitive market They focus on high-quality, locally sourced produce Introduction They have a commitment to sustainability
  • 4. 01 02 03 04 Intense competition with established players and new entrants High operational costs related to logistics, personnel, and technology Need to attract and retain customers in a crowded market Maintaining a commitment to sustainability without increasing costs significantly Challenges
  • 5. Efficient Operations ● Invested in route optimization software and automated inventory management systems to reduce operational costs ● Negotiated bulk purchasing agreements with local farmers and suppliers to lower procurement costs
  • 6. Dynamic Pricing ● Implemented dynamic pricing during peak hours and offered discounts for offpeak times to balance demand throughout the day
  • 7. Subscription Models ● Introduced a subscription service with benefits like free delivery, exclusive discounts, and priority time slots for subscribers
  • 8. 01 02 Partnerships This not only differentiated FreshCart but also supported local businesses Formed partnerships with local farmers' markets and specialty food producers to offer unique, locally sourced products
  • 9. Quality Customer Service ● Focused on providing excellent customer service, including a userfriendly app, responsive customer support, and a hassle-free return policy
  • 10. 01 02 Marketing and Promotions Offered promotions for first-time users, referral bonuses, and exclusive deals for loyal customers Ran targeted marketing campaigns through social media
  • 11. 01 02 Data Analytics This information was used to optimize inventory and marketing strategies Utilized data analytics to understand customer preferences, popular products, and delivery patterns
  • 12. 01 02 Sustainable Practices Prominently featured the company's commitment to sustainability in marketing materials Embraced sustainable practices, such as using eco- friendly packaging
  • 13. Technology Integration ● Continuously updated the mobile app to improve user experience ● Implemented features like personalized recommendations based on past purchases and an easyto-use interface
  • 14. Thank you for your time 😊