Super performance
Hoe verleidt u iedereen van uw online advertentie tot de bedankpagina? Over de werking van het brein, testen conversie, persuasion en super performance.
Bart Schutz
Online Dialogue
Your customer is a brain. To persuade customers is to persuade brains, so the more you understand your customers' brain, the more you will outperform your competitors.
Join us for a session by Online Dialogue's Chief Persuasion Officer Bart Schutz. As the creator of the Wheel of Persuasion he knows what's going on in the field of web and psychology. He invited best-selling author Nathalie Nahai to join him on stage and share her insights on "Webs of Influence: The Psychology of Online Persuasion"
Online dialogues and conversion optimization (online tuesday feb 9, 2010)Bart Schutz
Online conversion optimization: theory and practice. From mass optimization to segmentation and 1-on-1 dialogues.
How to build groups of customer profiles, based on their (historical) behavior and collect the knowledge of how to communicate better and better with them.
Slides of my guest lecture at the Rotterdam University of Applied Sciences.
Part I: Brain Persuasion
Online Persuasion is dependent on how the brain works. The slides provide high level, though practical Knowledge of - for example - our brain's Attention & Perception, Rational thinking, Emotional feelings and Decision Making. It also shows related online persuasion techniques such as perceptuel contrast, framing, gaze cueing, priming, incongruency, achievement, set collection, emotion affect heuristic, paradox of choice, price inhibition, subliminal reïnforcement, delighters, carrots & sticks, ...
Part II: Choice Architecture
Choice architecture is about constructing a persuasive (online) environment in order to convert your visitors to clients. Using lots of ab-tests this presentation proves persuasion techniques such as reciprocity, priming, commitment, foot in the door, consistency, chunking, sequencing, serial positioning, nudging, triggering, peak-end-rule,...
UX STRAT 2016 - Ensuring Validity in Strategic UX Research MethodsCarine Lallemand
Conference presented at the UX Strat Europe 2016 conference in Amsterdam by Dr. Carine Lallemand (University of Luxembourg).
Abstract:
While conducting UX research, we make several conclusions that will in turn provide the foundation for our UX strategy. But what if these inferences happen to be wrong, based on invalid findings and false beliefs? How critically would this impact your organization and projects? How can you safeguard a UX strategy by ensuring the quality of research conclusions?
There might be numerous threats to validity in UX research, some of which might depend on the method used or the way it is used. A method is only a guide to action that needs to be configured, adapted, and complemented to match specific project requirements. To be successful, it is essential to ensure validity in strategic UX research methods. Failing to do so is taking the risk to base strategic decisions on false beliefs. In this talk, we will therefore see how to tackle validity issues and make the most out of UX research to stand out from the crowd by delivering value and differentiation. Through the presentation of validated cutting edge UX methods and business cases, you will be able to spot opportunities for improvement in your UX strategy!
UX insight 2017 Keynote - Insightful UX methods, from research to practiceCarine Lallemand
Opening keynote talk at UX insight 2017 (Utrecht, NL) by Dr Carine Lallemand (University of Luxembourg).
Insightful UX methods - from research to practice
Abstract: While UX practitioners are working hard at the front to design better products or services, scientists work in the shadows to develop a myriad of novel and highly valuable theories and methods.
During this talk, you will discover this ever-growing UX toolbox that could greatly support you in collecting richer, insightful and more valid data. We will also show you how your daily UX research practices can be backed up and enriched by scientific research on human experience.
If you’re not yet convinced that academia might be relevant for practice, you’ll be excited to discover that together we have the power to better understand users in order to design desirable experiences, create business value and societal impact. Get inspired by concrete methodological examples and boost the value of your upcoming projects!
Your customer is a brain. To persuade customers is to persuade brains, so the more you understand your customers' brain, the more you will outperform your competitors.
Join us for a session by Online Dialogue's Chief Persuasion Officer Bart Schutz. As the creator of the Wheel of Persuasion he knows what's going on in the field of web and psychology. He invited best-selling author Nathalie Nahai to join him on stage and share her insights on "Webs of Influence: The Psychology of Online Persuasion"
Online dialogues and conversion optimization (online tuesday feb 9, 2010)Bart Schutz
Online conversion optimization: theory and practice. From mass optimization to segmentation and 1-on-1 dialogues.
How to build groups of customer profiles, based on their (historical) behavior and collect the knowledge of how to communicate better and better with them.
Slides of my guest lecture at the Rotterdam University of Applied Sciences.
Part I: Brain Persuasion
Online Persuasion is dependent on how the brain works. The slides provide high level, though practical Knowledge of - for example - our brain's Attention & Perception, Rational thinking, Emotional feelings and Decision Making. It also shows related online persuasion techniques such as perceptuel contrast, framing, gaze cueing, priming, incongruency, achievement, set collection, emotion affect heuristic, paradox of choice, price inhibition, subliminal reïnforcement, delighters, carrots & sticks, ...
Part II: Choice Architecture
Choice architecture is about constructing a persuasive (online) environment in order to convert your visitors to clients. Using lots of ab-tests this presentation proves persuasion techniques such as reciprocity, priming, commitment, foot in the door, consistency, chunking, sequencing, serial positioning, nudging, triggering, peak-end-rule,...
UX STRAT 2016 - Ensuring Validity in Strategic UX Research MethodsCarine Lallemand
Conference presented at the UX Strat Europe 2016 conference in Amsterdam by Dr. Carine Lallemand (University of Luxembourg).
Abstract:
While conducting UX research, we make several conclusions that will in turn provide the foundation for our UX strategy. But what if these inferences happen to be wrong, based on invalid findings and false beliefs? How critically would this impact your organization and projects? How can you safeguard a UX strategy by ensuring the quality of research conclusions?
There might be numerous threats to validity in UX research, some of which might depend on the method used or the way it is used. A method is only a guide to action that needs to be configured, adapted, and complemented to match specific project requirements. To be successful, it is essential to ensure validity in strategic UX research methods. Failing to do so is taking the risk to base strategic decisions on false beliefs. In this talk, we will therefore see how to tackle validity issues and make the most out of UX research to stand out from the crowd by delivering value and differentiation. Through the presentation of validated cutting edge UX methods and business cases, you will be able to spot opportunities for improvement in your UX strategy!
UX insight 2017 Keynote - Insightful UX methods, from research to practiceCarine Lallemand
Opening keynote talk at UX insight 2017 (Utrecht, NL) by Dr Carine Lallemand (University of Luxembourg).
Insightful UX methods - from research to practice
Abstract: While UX practitioners are working hard at the front to design better products or services, scientists work in the shadows to develop a myriad of novel and highly valuable theories and methods.
During this talk, you will discover this ever-growing UX toolbox that could greatly support you in collecting richer, insightful and more valid data. We will also show you how your daily UX research practices can be backed up and enriched by scientific research on human experience.
If you’re not yet convinced that academia might be relevant for practice, you’ll be excited to discover that together we have the power to better understand users in order to design desirable experiences, create business value and societal impact. Get inspired by concrete methodological examples and boost the value of your upcoming projects!
De kracht van zowel optimalisatie als Scrum, is om snel en slimmer te komen tot functionaliteiten, producten en diensten die waardevol zijn voor bezoekers of klanten. Bij allebei de werkwijzen is het team zelf in staat om te kiezen wat er wordt gemaakt, hoe dit wordt gedaan en hoe dit leidt tot tastbare producten. Er zijn namelijk veel overeenkomsten, maar hoe zorg je dat beide werkwijzen samen jouw organisatie doen groeien? En hoe kunnen ze in de praktijk met elkaar verweven worden?
In his presentation Bart shares his 'why, how and what-model' and talks about making validation part of your organization.
Need help with conversion optimization? - call Online Dialogue! We operate throughout Europe: +31304100170
In this talk Tom gives 10 tips to increase the ROI of your conversion programme.
Need help? - call Online Dialogue! We operate throughout Europe: +31304100170
Validation in every Organisation - Ton Weseling - CRO Elite keynote London - ...Online Dialogue
If you've moved from CRO specialists to Centralized CRO teams, your next step will be to get Evidence Based Growth in the whole organisation. Moving from gut feel decision making to evidence based decision making in every team. To be able to do so you need to change the role of the CRO team to a Center of Excellence. They need to become champions of enabling others to move forward with trustworthy evidence based decision making. In this talk Ton looked forward to the future of people the call themselves CRO specialists.
Need help setting up a Validation Center of Excellence - call Online Dialogue! We operate throughout Europe: +31304100170
Dialogue Donderdag #28 Joost Baalbergen, Eline van Baal en Roos van DamOnline Dialogue
Op donderdag 1 november organiseerde Online Dialogue alweer de 28e Dialogue Donderdag, ons klant- en kennis-event dat ook wel bekend is als de DiDo. Met dit keer als onderwerp: Psychologie: geen trucje, maar de rode draad van jouw CRO programma
Op donderdag 1 november organiseerde Online Dialogue alweer de 28e Dialogue Donderdag, ons klant- en kennis-event dat ook wel bekend is als de DiDo. Met dit keer als onderwerp: Psychologie: geen trucje, maar de rode draad van jouw CRO programma
Bart Schutz was the closing keynote at Conversions@Google in Dublin, Ireland on November 9th 2017. If you want to learn more and how to improve the speed and success of your conversion optimization activities, please contact us at info@onlinedialogue.com
Verborgen psychologen in de spotlight: Om vakgenoten te ontmoeten en inspiratie op te doen, organiseerden we een seminar voor 'verborgen psychologen’. Deel van de seminar was een workshop om de psychologen onderling elkaar echt te laten ontmoeten.
Keynote #DAC17 - Bart Schutz - Marshmallows and the psychology behind evidenc...Online Dialogue
Opening keynote by Bart Schutz of Online Dialogue at the Digital Analytics 2017 Conference in Utrecht, the Netherlands: Marshmallows and the psychology behind evidence based growth
Keynote on Online Experiments by Ton Wesseling - Online Dialogue at the Web A...Online Dialogue
Online Experiments: Transactions, Information, Transformation. Keynote by Ton Wesseling of http://onlinedialogue.nl - thought leading agency in CRO and the biggest CRO specialized agency in the Netherlands at the Web Analytics Wednesday at the Optimizely EMEA HQ in Amsterdam. 40 minute talk on September 6th 2017.
De kracht van zowel optimalisatie als Scrum, is om snel en slimmer te komen tot functionaliteiten, producten en diensten die waardevol zijn voor bezoekers of klanten. Bij allebei de werkwijzen is het team zelf in staat om te kiezen wat er wordt gemaakt, hoe dit wordt gedaan en hoe dit leidt tot tastbare producten. Er zijn namelijk veel overeenkomsten, maar hoe zorg je dat beide werkwijzen samen jouw organisatie doen groeien? En hoe kunnen ze in de praktijk met elkaar verweven worden?
In his presentation Bart shares his 'why, how and what-model' and talks about making validation part of your organization.
Need help with conversion optimization? - call Online Dialogue! We operate throughout Europe: +31304100170
In this talk Tom gives 10 tips to increase the ROI of your conversion programme.
Need help? - call Online Dialogue! We operate throughout Europe: +31304100170
Validation in every Organisation - Ton Weseling - CRO Elite keynote London - ...Online Dialogue
If you've moved from CRO specialists to Centralized CRO teams, your next step will be to get Evidence Based Growth in the whole organisation. Moving from gut feel decision making to evidence based decision making in every team. To be able to do so you need to change the role of the CRO team to a Center of Excellence. They need to become champions of enabling others to move forward with trustworthy evidence based decision making. In this talk Ton looked forward to the future of people the call themselves CRO specialists.
Need help setting up a Validation Center of Excellence - call Online Dialogue! We operate throughout Europe: +31304100170
Dialogue Donderdag #28 Joost Baalbergen, Eline van Baal en Roos van DamOnline Dialogue
Op donderdag 1 november organiseerde Online Dialogue alweer de 28e Dialogue Donderdag, ons klant- en kennis-event dat ook wel bekend is als de DiDo. Met dit keer als onderwerp: Psychologie: geen trucje, maar de rode draad van jouw CRO programma
Op donderdag 1 november organiseerde Online Dialogue alweer de 28e Dialogue Donderdag, ons klant- en kennis-event dat ook wel bekend is als de DiDo. Met dit keer als onderwerp: Psychologie: geen trucje, maar de rode draad van jouw CRO programma
Bart Schutz was the closing keynote at Conversions@Google in Dublin, Ireland on November 9th 2017. If you want to learn more and how to improve the speed and success of your conversion optimization activities, please contact us at info@onlinedialogue.com
Verborgen psychologen in de spotlight: Om vakgenoten te ontmoeten en inspiratie op te doen, organiseerden we een seminar voor 'verborgen psychologen’. Deel van de seminar was een workshop om de psychologen onderling elkaar echt te laten ontmoeten.
Keynote #DAC17 - Bart Schutz - Marshmallows and the psychology behind evidenc...Online Dialogue
Opening keynote by Bart Schutz of Online Dialogue at the Digital Analytics 2017 Conference in Utrecht, the Netherlands: Marshmallows and the psychology behind evidence based growth
Keynote on Online Experiments by Ton Wesseling - Online Dialogue at the Web A...Online Dialogue
Online Experiments: Transactions, Information, Transformation. Keynote by Ton Wesseling of http://onlinedialogue.nl - thought leading agency in CRO and the biggest CRO specialized agency in the Netherlands at the Web Analytics Wednesday at the Optimizely EMEA HQ in Amsterdam. 40 minute talk on September 6th 2017.