The document details a landing page for Natura Cosmetics aimed at notifying users about discounts through product category segmentation. Users can opt in for notifications via social login or preference selection, which are stored by the app and used to customize their alerts. Notifications are then sent based on user segments, utilizing integrated CRM data for relevant content delivery.

2. Chrome Cases - Natura Cosmetics
Landing Page to no,fy users about discounts on products,
segmen,ng by categories.

3. User goes to Natura’s home page and clicks on the advertising banner:

4. User is taken to the landing page to choose categories and clicks on the blue
button below:

5. The app shows a pop up window that prompts the standard Chrome lightbox
to request the user to allow notifications:
We can also prompt the
Chrome lightbox without
an enclosing pop up. That
way, no extra windows
would be shown and the
lightbox would appear on
the upper left corner of the
browser.

6. Appendices

7. How it works - Technical Specs
User establishes a
relationship with the brand
(social login, hashtag, opt-in)
User defines his/her
preferences and demands to
be notified (through an app,
website or landing page)
Argos4.me stores
users’ preferences
User is notified in the chosen
platform and is directed to the
appropriate action
Platform begins
searching for relevant
content in CRM
database or manual
scheduling

8. Clusters
Segmentation and database integration
User requests notification via
an app, hashtag (Twitter),
social login or selection of
categories on a landing
page.
Cluster A
Cluster B
Cluster C
The platform analyzes the
request and integrates with
the most commonly used
CRMs.
Users are clustered
according to each request.

9. Intelligence in sending notifications
Cluster A Cluster B Cluster C
The platform handles the
triggering of the data in
various formats…
... and sends it to users,
according to their respective
clusters.